Mediagazer: Social Media Status Key to Endorsements for Today's Celeb (Andrew Hampp/AdAge)

4:25 AM ET, September 19, 2011

Top News:

Andrew Hampp / AdAge:

Social Media Status Key to Endorsements for Today's Celeb — Publicity Shop Measures FanDNA for Stars From Ashton Kutcher to Charlie Sheen — It used to be that a favorable “Q” score, a high rating on the Davie Brown Index or good old-fashioned ubiquity was enough for a celebrity to secure a high-profile endorsement deal.

Discussion: Softpedia News

Michael Learmonth / AdAge:

Are Porn Sites Hijacking Your Ad Dollars? — False Impressions From Adult Sites Get Sold to Publishers and Then to Advertisers. Here's How — Porn generates a huge amount of online traffic. But did you know it also generates quite a bit of ad revenue?

Discussion: eMedia Vitals

Sarah Perez / TechCrunch:

Latakoo Moves HD Video Fast, Works Great For Newsrooms — Austin-based video startup latakoo has a funny name (it's some kind of lark), but a great idea: make it easier to transfer HD video. Built by a group of journalists and technologists to solve the real-world problem of video-sharing …

Discussion: latakoo Flight Report, Thanks:beet_tv

Ben Sisario / New York Times:

Facebook Is Expected to Unveil Media-Sharing Service — For cloud-based digital music services like Spotify and Rhapsody, which stream millions of songs but have struggled to sign up large numbers of paying users, being friended by Facebook could prove to be a mixed blessing.

Discussion: CNET News, more at Techmeme »

Emily Steel / Wall Street Journal:

AP to Launch Mobile Version of Ad Circulars — As many newspaper companies grapple with plummeting circulation and advertising dollars, they have so far been able to hold onto a notable revenue source: weekly advertising circulars. — In an effort to defend that turf and recoup other declines …

Discussion: paidContent

Haroon Siddique / Guardian:

Lebedev in Russian TV punch-up — Independent and Evening Standard owner ‘neutralises’ fellow TV debate guest in reaction to the latter's ‘threatening manner’ — The Russian billionaire Alexander Lebedev may pride himself on not interfering with the editorial policy of his UK newspapers …

Discussion: The Daily What, Runnin' Scared and Future of Journalism

Frédéric Filloux / Monday Note:

The (Overly Personal) Litmus Test — Over the past three weeks, I've been followed. By advertising. Like many, week after week, I land on dozens of sites. Some visits originate from my set of bookmarks, others from the usual click hopping that defines internet serendipity.

Discussion: ReadWriteWeb

Steve Buttry / The Buttry Diary:

How do you ‘convert’ curmudgeon journalists to using Twitter? — Brian Moritz asks a question you face in almost every newsroom addressing the challenges of digital journalism: How do you “convert” the curmudgeons? — In a comment on my recent blog post providing social media resources for journalists …

Gabriel Sherman / New York Magazine:

Shrunken Heads — The niche future of the TV mega-personality. — The new Glenn Beck show that launched last week on Beck's GBTV.com start-up is pretty much the old Glenn Beck show: same 5 p.m. time slot, same crying, same chalkboard, same dire prophecies.

Andrew Anthony / Guardian:

Sebastian Junger: ‘If I find myself getting shot at, I will consider it a personal failure’ — The war journalist turned film director on fear, filming in Afghanistan and his bond with the late Tim Hetherington — Sebastian Junger is author of several bestselling books, including The Perfect Storm.

Discussion: The Daily

Jeff Bercovici / Mixed Media:

AOL Reversed Its Traffic Slide in August — Since I pointed out last month that the combined audience of AOL and the Huffington Post has been shrinking fast since the two merged in March, it's only fair to note that in August the trend broke the other way, though modestly.