Mediagazer: How David Bradley and Justin Smith Saved ‘The Atlantic’ (Lucia Moses/Adweek)

10:15 AM ET, September 27, 2011

Top News:

MSNBC Is Close to Falling to Third Place in Cable News Ratings — How badly has MSNBC been hurt by the loss of Keith Olbermann? Enough, apparently, to be on the verge of falling back into third place among the cable news networks. — The ratings results for the month of September show that CNN …

Discussion: Poynter, Chickaboomer and Inside Cable News

Peter Kafka / AllThingsD:

Most — But Not All — Big Magazine Publishers Sign On for Amazon's Tablet — In 2010, magazine publishers got giddy about the prospects of selling their stuff on the iPad. This year's version of the story: Lots of enthusiasm, tempered with a little bit of skepticism, over Amazon's new tablet.

Helene Mulholland / Guardian:

Sun newspaper involved in phone hacking, claims Labour's Tom Watson — Phone-hacking scandal ‘far beyond News of the World’, alleges home affairs select committee member, calling for James Murdoch to resign as BSkyB chairman — A Labour MP has alleged that phone hacking at News International has gone …

Lucia Moses / Adweek:

Several Outsiders Said to be Considered for Time Inc. CEO Job — As Time Warner's search for a CEO of its Time Inc. magazine division grinds on, new names of suspected candidates have surfaced. Given the list, it appears that the company still seems to be focused on bringing in an outsider.

Business Insider:

Guess Who Made The Highest Bid For Hulu — Remember how a group of bidders was circling around Hulu a couple weeks ago? Whatever happened with that? — Two sources tell us that satellite TV provider Dish was the highest bidder, coming in around $1.9 billion. It beat out both Amazon and Yahoo.

Discussion: VentureBeat and Electronista

Vadim Lavrusik / Nieman Journalism Lab:

What Facebook's latest updates mean for journalists — Editor's Note: Vadim Lavrusik, Facebook's Journalist Program Manager, is responsible for building and managing programs that help journalists, in various ways, make use of Facebook in their work. Below, he explains Facebook's recent design changes.

Discussion: Daniel Bachhuber's weblog, ZDNet, eMedia Vitals, Cision Blog and bookforum.com

Michael Calderone / The Huffington Post:

Salon CEO Calls For ‘American Spring’ With Site's Relaunch — NEW YORK — David Talbot has seen Salon go through several iterations since founding the site in 1995. He was Salonâs editor-in-chief for a decade and served a couple of stints as CEO. In July, Talbot returned as interim CEO …

Discussion: Poynter, Mixed Media and On Media's Blog

Marc Randolph / Kibble:

Did Netflix screw up? I don't think so. — Netflix CEO Reed Hastings announced last week that the company would be splitting off their DVD rental service into a new business to be called Qwikster. Last time I checked their blog post on the subject, there were 27,183 comments.

Discussion: GigaOM, more at Techmeme »

Staci D. Kramer / paidContent:

SEC Watch: Chelsea Clinton Joins IAC Board — Chelsea Clinton—yes, that Chelsea Clinton—and Sonali De Rycker, a partner at Accel Partners in London, are joining the board of Barry Diller's IAC (NSDQ: IACI). — The two were elected to the board last week; the company filed with the SEC Monday afternoon.

Discussion: The New York Observer, Wall Street Journal, CNNMoney.com and Business Insider

Lucia Moses / Adweek:

How David Bradley and Justin Smith Saved ‘The Atlantic’ — Four years ago, David Bradley, the chairman and sole owner of the Atlantic Media Company, came up to New York from Washington, D.C., to have dinner at The Carlyle with Justin Smith, who was then president and publisher of The Week.

Mallary Jean Tenore / Poynter:

In real-time, journalists' tweets contribute to a ‘raw draft’ of history — When historians look through the Library of Congress' Twitter archive years from now, Andy Carvin's tweets will be among those that help tell the story of the Arab Spring. — Carvin recently acquired his own archive of tweets …

Erin Griffith / Adweek:

Social Draws Big Ad Dollars, but Does It Really Work? — Social media has outgrown its experimental play-money stage. With marketers sinking up to $6 billion into social campaigns this year (according to eMarketer), the category has officially become a legitimate form of advertising.

Discussion: NetNewsCheck Latest

Mathew Ingram / GigaOM:

What media companies should learn from Tumblr's success — As the New York Times reported on Monday morning, micro-blogging platform Tumblr has closed a massive round of new financing: $85 million from existing investors including Greylock Partners and Union Square Ventures …

Discussion: eMedia Vitals, John's Tumblr, TechCrunch, Gawker, Globe and Mail and Bits, more at Techmeme », Thanks:mathewi

eMarketer:

Publishers Slow to Take Advantage of Mobile Sites — Device, OS fragmentation contribute to slow proliferation of mobile sites — More than two in five mobile users will go online from their phones each month, eMarketer estimates, but many websites have been slow to make their content available in mobile-optimized formats.

Michael Donohoe:

The Washington Post Social Reader app unnerves me. The act of “Reading” is now itself an action. You don't click any “read this” button. It may be benign to some but there are potential pitfalls on the privacy front. — What if your friends saw a steady stream of articles that you were reading?

Discussion: The Awl, PC World and @harrisj