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12:55 PM ET, March 23, 2012

Mediagazer

 Top News: 
Erik Wemple:
Geraldo on Trayvon Martin's hoodie: It's got to be a hoax  —  The video above appears to feature Geraldo Rivera on Fox News attributing Trayvon Martin's killing to his wearing a hoodie.  Here's the apparent comment: … No way, I told myself.  This has to be another Internet hoax.
Adrienne LaFrance / Nieman Journalism Lab:
Embracing the stream: ITV's new Twitter-inspired news site breaks the day's news into pieces  —  British network ITV unveiled a bold new look for its news site Monday — one that favors newness over editorial control, rethinks what a “story” is, and takes inspiration from the Twitter …
Greg Sandoval / CNET:
Google Play mulls movie sales  —  Google Play is on the march.  Execs there have spoken to some of the film studios about offering Android users the option to buy titles.  The formerly named Android Market currently offers rentals.  —  Follow @sandoCNET  —  When you rent a movie on Play Movies …
Matt DeRienzo / NewspaperTurnaround.Com:
Patch ignored early advice about one journalist-per-town model  —  Before Tim Armstrong launched Patch, jumped from Google to AOL, bought it from his own investment group and expanded it across the nation, he ignored early advice suggesting that the hyperlocal's one-journalist-per-town model would not work.
Discussion: JIMROMENESKO.COM
Daniel Frankel / paidContent:
OWN's Lesson For Yahoo: Big Names Don't Necessarily Equal Hit Channels  —  As companies like Yahoo (NSDQ: YHOO) make big investments into video content channels with name-brand film and television talent, they might want to consider the plight of basic cable's Oprah Winfrey Network.
Alex Weprin / TVNewser:
Layoffs At CNN As Network Transitions To Acquisition Model For Documentary Programming  —  CNN laid off dozens of employees today in its two documentary units, TVNewser has learned.  —  In a statement, the channel says that while it will continue to produce in-house docs-such as the …
Discussion: The Wrap and Inside Cable News
Josh Sternberg / Digiday:
Wanted: Developers in Media  —  On the not-so-mean streets of Brooklyn's Dumbo, home to several digital shops, there's an ad glued to a graffiti-covered wall.  It shows a New York magazine cover with “Wanted!  Software Developers; Send Resume to hr@nymag.com” plastered across Niki Minaj's face.
Discussion: eMedia Vitals
Ryan Chittum / CJR:
Gawker Misreads the WSJ on Vaccines and Immunity  —  Gawker totally misreads a Wall Street Journal story on numbskulls who don't vaccinate their kids, writing that it means “Oregonian Religious Nuts Are Going to Give Us All Measles.” … That's just wrong, and (allowing for Gawker-style sensationalism) it's not what the Journal said.
Discussion: Mediaite
Robert McCartney / Washington Post:
Wise up, Gridiron Club, or lose your cachet  —  I once enjoyed quite a perk as the son of a successful Washington newspaper correspondent.  On several occasions, I attended the most exclusive and silliest event in Washington journalism: the spring dinner of the 127-year-old Gridiron Club.
Jim Romenesko:
RIP, American Press Institute  —  From W. LAWRENCE WINTER, American Press Institute President/Executive Director, 1987-2003: As one of Romenesko's readers reported today, one of America's longest-serving and most impactful journalism organizations is set to die tomorrow.  Quietly.  Without fanfare.
Amanda Kaiser / WWD:
Lagerfeld Fires Back at Tina Brown  —  TOKYO — Never one to hold back on his opinions, Karl Lagerfeld stayed true to form at a press conference here on Friday, where he spoke at length on a wide range of subjects, from his love of architect Tadao Ando and stationary to his inability to get tired …
Discussion: Mediaite and The New York Observer
Rem Rieder / American Journalism Review:
Why “Etch A Sketch” Matters  —  I'm ordinarily a big Chuck Todd fan.  I find the NBC chief White House correspondent to be extremely knowledgeable and generally insightful with his takes on politics.  And I love his zest for the game.  But I have to disagree with him on this one.
RELATED:
Elizabeth Jensen / Media Decoder:
PBS Agrees to Revisit Documentary Schedule  —  Under intense public pressure from independent documentary filmmakers, including a Twitter campaign, PBS on Thursday agreed to find a new home next season for the award-winning film series “Independent Lens” and “POV.”
Jeff Bercovici / Mixed Media:
The Big Winners in the Tim Tebow Trade: The Tabloids  —  Coming to a front page near you.  Every day.  For the rest of time.  (Photo credit: Wikipedia)  —  Tim Tebow is coming to New York, and not everyone's happy about it.  Nor should they be.  Mark Sanchez, the Jets' incumbent starting quarterback …
Ken Doctor / Newsonomics:
McClatchy's Gary Pruitt Scales the AP Mountain  —  Associated Press board members — the newspaper CEOs who populate the board — opted for one of their own when they picked McClatchy CEO Gary Pruitt as their new leader .  —  By historical measure, it's a strange move.
RELATED:
Jim Romenesko:
Pruitt is a different kind of AP CEO
Discussion: Sacramento Bee
 
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Read All About It (On Your Wrist)  —  Keep your scanners peeled.  - Michael Knight, Knight Rider Every time ReadWrite publishes a story, I get a jolt.  Literally....
AdExchanger:
Godfather's Pizza Makes FBX Offers Consumers Can't Refuse  —  A co-op of 26 Godfather's Pizza franchises drove online sales at a rate of six times their media spend through FBX.  Working on behalf of the co-op …
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The Latest on “Not Provided” and More at SMX Advanced - Register Now  —  Ask a search marketer what they love about their job and you'll likely hear “it's always changing.”  Just this week, Google upset the apple cart …
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 More News: 
Emma Carmichael / Gawker:
Sexile in Guyville: Lady Writers and the Male Celebrities They Profile
Discussion: GQ
Paul Bradshaw / Online Journalism Blog:
Guardian to act as platform for arts organisations
Discussion: Guardian
David Weigel / Slate:
Meet the Breitbarts  —  Andrew Breitbart created a conservative …
Discussion: JIMROMENESKO.COM and The Wrap
 Earlier Picks: 
Jack Dyson / Dysonology:
Memorandum to all staff - Daily Mail ethics c. 1966
Discussion: Guardian and The Atlantic Wire
 

 
From Techmeme:

Nick Statt / CNET:
Exclusive: Nike fires majority of FuelBand team, will stop making wearable hardware

Peter Kafka / Re/code:
Beats Bites the Bullet, and Starts Selling Subscriptions From Apple's App

Rod Boshart / Quad City Times:
Microsoft brings $1.13 billion data center to Iowa

 
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