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2:25 PM ET, March 23, 2012

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 Top News: 
Erik Wemple:
Geraldo on Trayvon Martin's hoodie: It's got to be a hoax  —  The video above appears to feature Geraldo Rivera on Fox News attributing Trayvon Martin's killing to his wearing a hoodie.  Here's the apparent comment: … No way, I told myself.  This has to be another Internet hoax.
Matt DeRienzo / NewspaperTurnaround.Com:
Patch ignored early advice about one journalist-per-town model  —  Before Tim Armstrong launched Patch, jumped from Google to AOL, bought it from his own investment group and expanded it across the nation, he ignored early advice suggesting that the hyperlocal's one-journalist-per-town model would not work.
Adrienne LaFrance / Nieman Journalism Lab:
Embracing the stream: ITV's new Twitter-inspired news site breaks the day's news into pieces  —  British network ITV unveiled a bold new look for its news site Monday — one that favors newness over editorial control, rethinks what a “story” is, and takes inspiration from the Twitter …
Dino Grandoni / The Atlantic Wire:
A Map of Al-Jazeera's U.S. Fans  —  Using a trove of data from Bit.ly links, Forbes has created an interactive map of the news preferences of online readers.  The biggest surprise: Qatar-based news network Al Jazeera is curiously most popular in the states of Oregon and New Hampshire.
RELATED:
Greg Sandoval / CNET:
Google Play mulls movie sales  —  Google Play is on the march.  Execs there have spoken to some of the film studios about offering Android users the option to buy titles.  The formerly named Android Market currently offers rentals.  —  Follow @sandoCNET  —  When you rent a movie on Play Movies …
Daniel Frankel / paidContent:
OWN's Lesson For Yahoo: Big Names Don't Necessarily Equal Hit Channels  —  As companies like Yahoo (NSDQ: YHOO) make big investments into video content channels with name-brand film and television talent, they might want to consider the plight of basic cable's Oprah Winfrey Network.
Robert McCartney / Washington Post:
Wise up, Gridiron Club, or lose your cachet  —  I once enjoyed quite a perk as the son of a successful Washington newspaper correspondent.  On several occasions, I attended the most exclusive and silliest event in Washington journalism: the spring dinner of the 127-year-old Gridiron Club.
Joe Pompeo / Capital New York:
Looking for answers for nypost.com, Rupert Murdoch and Col Allan rely on a standby general: Jesse Angelo  —  It's been a few weeks since The New York Post lost the editor of its website, Erle Norton, to Reuters, where he is now working for fellow ex-Post editor Dan Colarusso.
Ryan Chittum / CJR:
Gawker Misreads the WSJ on Vaccines and Immunity  —  Gawker totally misreads a Wall Street Journal story on numbskulls who don't vaccinate their kids, writing that it means “Oregonian Religious Nuts Are Going to Give Us All Measles.” … That's just wrong, and (allowing for Gawker-style sensationalism) it's not what the Journal said.
Discussion: Mediaite
Josh Sternberg / Digiday:
Wanted: Developers in Media  —  On the not-so-mean streets of Brooklyn's Dumbo, home to several digital shops, there's an ad glued to a graffiti-covered wall.  It shows a New York magazine cover with “Wanted!  Software Developers; Send Resume to hr@nymag.com” plastered across Niki Minaj's face.
Discussion: eMedia Vitals
Jim Romenesko:
RIP, American Press Institute  —  From W. LAWRENCE WINTER, American Press Institute President/Executive Director, 1987-2003: As one of Romenesko's readers reported today, one of America's longest-serving and most impactful journalism organizations is set to die tomorrow.  Quietly.  Without fanfare.
Amanda Kaiser / WWD:
Lagerfeld Fires Back at Tina Brown  —  TOKYO — Never one to hold back on his opinions, Karl Lagerfeld stayed true to form at a press conference here on Friday, where he spoke at length on a wide range of subjects, from his love of architect Tadao Ando and stationary to his inability to get tired …
 
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Geo-Retail to the Rescue for Holiday Shopping … Let's face it: Black Friday 2014 brought the blues to retailers.  Even after doling out deep discounts on merchandise, retailers struggled to entice shoppers to Black Friday sales events.
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 More News: 
Rem Rieder / American Journalism Review:
Why “Etch A Sketch” Matters
Discussion: FishbowlDC
Elizabeth Jensen / Media Decoder:
PBS Agrees to Revisit Documentary Schedule
Emma Carmichael / Gawker:
Sexile in Guyville: Lady Writers and the Male Celebrities They Profile
Discussion: GQ
Alex Weprin / TVNewser:
Layoffs At CNN As Network Transitions To Acquisition Model For Documentary Programming
Discussion: The Wrap and Inside Cable News
 Earlier Picks: 
Paul Bradshaw / Online Journalism Blog:
Guardian to act as platform for arts organisations
Discussion: Guardian
David Weigel / Slate:
Meet the Breitbarts  —  Andrew Breitbart created a conservative …
Discussion: JIMROMENESKO.COM and The Wrap
Jack Dyson / Dysonology:
Memorandum to all staff - Daily Mail ethics c. 1966
Discussion: Guardian and The Atlantic Wire