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1:55 PM ET, March 30, 2012

Mediagazer

 Top News: 
Media Decoder:
Philadelphia Newspapers Set to Be Sold to Local Leaders  —  A consortium of local business and political leaders is poised to purchase the Philadelphia Media Network, publisher of The Inquirer, The Daily News and Philly.com, according to several people familiar with the negotiations.
Discussion: JIMROMENESKO.COM
RELATED:
Maryclaire Dale / Associated Press:
Philly newspapers may trade hands Monday  —  PHILADELPHIA (AP) - Philadelphia's two largest newspapers could trade hands Monday for the fifth time in six years.  —  A group of powerful local businessmen is trying to close a deal to buy The Philadelphia Inquirer and Philadelphia Daily News.
Josh Constine / TechCrunch:
Maxim Minimized.  Big Layoffs Hit Men's Mag Web and Editorial Staff  —  The Internet killed the magazine star.  There's been a major round of layoffs at Maxim magazine.  Senior Editor Seth Porges is at least one employee who got the axe, according to our sources and confirmed by a recent update …
Anton Troianovski / Wall Street Journal:
Verizon Pitches Mobile Video  —  Verizon Communications Inc. Chief Executive Lowell C. McAdam said the company could have a wireless video service by year-end that lets pay-TV subscribers see some content on their mobile devices if regulators approve a proposed cable partnership.
Jeff Roberts / paidContent:
Paywall Promos: How Far Should Newspapers Open The Door?  —  As newspapers lock content behind paywalls, marketers are opening that same content right back up again through campaigns that provide readers with temporary access for free.  The idea seems a good one but newspapers are still experimenting with when and how to do it.
RELATED:
DigiDave:
The Future of Paywalls, Memberships and Advertising - Writing on the Wall is Starting to Appear
Discussion: Mashable! and Poynter
Chris O'Shea / FishbowlNY:
Ex Goldman Sachs Exec Greg Smith Gets $1.5 Million Book Deal  —  Sorry to start your Friday out like this, but we've got to tell you: The rich do, in fact, get richer.  Greg Smith, the former Goldman Sachs executive who quit with a hilarious New York Times Op-Ed, is getting $1.5 million to write a memoir.
Bill Mickey / Folio:
The Economist Reaches 1 Million Facebook Fans  —  Plus, how the brand optimizes its page for maximum interaction and engagement.  —  The Economist announced Wednesday that its Facebook page has surpassed the 1 million fan milestone.  Nick Blunden, global publisher of digital editions for The Economist …
Martin Dunn / Guardian:
New York's uneasy tabloid truce  —  When I edited the Daily News, a day hardly passed without a gloves-off scrap with our rival, the Post.  So what changed?  —  In the sad, cost-cutting world of New York City newspapers, the “war of words” has become the “bore of words”.
Discussion: The New York Observer
RELATED:
Jason Del Rey / AdAge:
March Madness Digital Viewing Generates $60 Million in Ad Sales for Turner, CBS  —  Total Doesn't Include Subscriptions for Mobile Access  —  It's not a revenue number that's going to convince many that a long-awaited reallocation of TV dollars to digital has arrived.
Discussion: eMedia Vitals, Thanks:@delrey
Alexa Kravitz / American Journalism Review:
Many political talk shows are hosted by non-journalists.  Is there a problem with that?  —  Should journalism experience be a requirement for hosting a political talk show?  MSNBC President Phil Griffin certainly doesn't think so.  His hires on the liberal-leaning network include non …
Discussion: The FJP
Jake Dobkin / Gothamist:
Who Is On The Secret NYPD Press Email List?  —  About an hour ago, the NYPD's Department of Public Information (DCPI) accidentally CC'd their entire email list on a routine press release.  Normally this list of about 230 email addresses is BCC'd.  This list is very interesting …
Discussion: NYConvergence.com
Stuart Kemp / Hollywood Reporter:
BBC Fights Back in Spat With Rupert Murdoch's News Corp.  —  The U.K. public broadcaster stands by its “Panorama” TV show's findings into alleged computer hacking following critical tweets by Murdoch and News Corp. statements.  —  LONDON - The BBC has issued a terse and combative statement defending itself …
Discussion: Guardian and New York Magazine
RELATED:
Dan Sabbagh / Guardian:
BBC accused of ‘manipulating’ emails in pay TV hacking row
Alicia Shepard / Poynter:
The iconic photos of Trayvon Martin & George Zimmerman & why you may not see the others  —  Since the shooting of Trayvon Martin became national news, two photos have come to define the emotionally and racially charged narrative.  —  News organizations initially had just a few photos of Martin …
Discussion: MarketWatch and Orlando Sentinel
 
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AdExchanger:
The Year YouTube Courted Brands  —  Google spent the year branding YouTube as the de facto video partner for brand advertisers.  2014 was certainly active for Google's video properties.
Say Media / Say Daily:
Geo-Retail to the Rescue for Holiday Shopping … Let's face it: Black Friday 2014 brought the blues to retailers.  Even after doling out deep discounts on merchandise, retailers struggled to entice shoppers to Black Friday sales events.
Search Marketing Expo News:
SMX West Rates Increase Tomorrow - Register Now & Save!  —  SMX West Super Early Bird rates expire tomorrow, Friday December 19.  Register now and join us in San Jose March 3-5.  —  Here's what you get:
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 More News: 
Mark Sweney / Guardian:
News International sues ‘News of the World Online’ website
Dylan Byers / Politico:
Media Matters and the other Fox effect
Staci D. Kramer / paidContent:UK:
Welcome To paidContent Circa 2012
Discussion: Journalism.co.uk and Press Gazette
Adrienne LaFrance / Nieman Journalism Lab:
Merger means the new Bay Citizen will be more investigative and experimental
Gallup:
Two-Thirds Worldwide Say Media Are Free in Their Countries
Discussion: WebProNews and The Huffington Post
Daniel Frankel / paidContent:
The Cable Sports Bidding War Will Justify The Dodgers' $2.15B Sale Price
Discussion: Media & Entertainment
 Earlier Picks: 
Jeff Bercovici / Mixed Media:
How Rupert Murdoch And Roger Ailes Could Beat ESPN At Its Own Game
Joe Pompeo / Capital New York:
Son of ‘Village Voice’ co-founder Norman Mailer joins sex-trafficking protest outside its headquarters
Craig Silverman / Poynter:
Washington Post, Ars Technica, BuzzFeed ensnared by April Fools' hoax linked to Kanye West
Discussion: hypebot
Mike Shields / Adweek:
ESPN.com Enables Facebook's Automated Sharing
Discussion: Lost Remote