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2:35 PM ET, April 2, 2012

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 Top News: 
Howard Kurtz / The Daily Beast:
Keith Olbermann's Angry Email Trail Traces Breakup With Current TV  —  His bitter divorce from Al Gore's network followed months of escalating complaints to Current TV executives.  Howard Kurtz unearths the acrimonious correspondence.  —  It was a terrible marriage from the beginning.
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Marisa Guthrie / Hollywood Reporter:
Current TV Retains Crisis PR Experts for Anticipated Battle With Keith Olbermann (Exclusive)  —  The network retains lawyers and crisis PR experts Mark Fabiani and Chris Lehane, who have represented Bill and Hillary Clinton and Lance Armstrong.  —  Current TV has hired crisis public relations …
Discussion: Mediaite and ThinkProgress
Brian Stelter / New York Times:
News Analysis: Olbermann Set the Tone at Current and MSNBC  —  Current TV was co-founded by a former Democratic vice president, but it took Keith Olbermann to give the cable channel its liberal identity.  —  As he did at MSNBC before it, Mr. Olbermann established himself as Current TV's star anchor …
Lucia Moses / Adweek:
Bloomberg and Reuters: The Future of News  —  There's no mistaking where Andy Lack feels Bloomberg LP is positioned versus its competitors.  “We may be the last man standing,” says Lack, who oversees the news organization's multimedia operations.  —  A veteran of network television …
Discussion: eMedia Vitals
David Carr / New York Times:
A Shooting, And Instant Polarization  —  What seemed like a single shooting incident in a midsize Florida city — the killing in February of Trayvon Martin — now threatens to divide a country.  How did that happen?  —  How did a discrete local event take on the scale of a presidential election …
Discussion: CJR and New York Magazine
RELATED:
James Crugnale / Mediaite:
Geraldo Rivera Apologizes To Trayvon Martin's Parents For Hoodie Comments
Journalism.org:
How Blogs, Twitter and Mainstream Media Have Handled the Trayvon Martin Case
David Carr / Media Decoder:
Judge Clarifies That Bloggers Can Be Journalists (Just Not One in Particular)  —  Back in December, United States District Court Judge Marco A. Hernandez created a stir by seeming to suggest that bloggers are not journalists as defined by Oregon's shield law.
Discussion: Free Press and The Legal Satyricon
RELATED:
Marc Randazza / The Legal Satyricon:
Judge rules, again, that blogger Crystal Cox is not a journalist.  You know why?  Because she ISN'T a journalist.
Discussion: Forbes
John Koblin / WWD:
Editors and the ‘Cult of the Brand’  —  Just after 1 a.m. on Jan. 31, the editor in chief of Condé Nast's Bon Appétit, Adam Rapoport, looked like he was on an infomercial.  Rapoport, in a taped segment on HSN, was working hard at selling Bon Appétit's newly debuted kitchenware.
Discussion: Paul Smalera
NY Daily News:
Roger Ailes helps conservative writer out-Fox rival  —  What, Roger Ailes worried?  We hear the Fox News CEO is helping conservative writer Zev Chafets fast-track a book about Ailes' and the “Fair and Balanced” cable-news network because he's worried about the exhaustively reported book …
Discussion: Inside Cable News
Ilaina Jonas / Reuters:
Goldman fund to exit company owning sex traffic site  —  A private equity fund run by Goldman Sachs Group Inc (GS.N) has agreed to sell its stake in the media company that runs a sex trafficking forum back to company's management, a spokeswoman said on Sunday.
Discussion: business.time.com
RELATED:
Adam Martin / The Atlantic Wire:   Goldman Sach's Backpage Panic Is Real, Costly
Andrew Beaujon / Poynter:
The best and worst April fools: Chicago Mayor FOIAs himself, Forbes burns Romney and Google, Onward State mocks itself  —  The problem with April Fools' journalism pranks isn't that they compromise the integrity of a news organization with a once-yearly joke.
RELATED:
Louis Peitzman / Gawker:
Legitimate News Source Ditches Credibility for April Fool's Fun
Rob Grimshaw / Wired:
Sink or Swim: Digital Publishers Need to Be Bold  —  When the Financial Times decided to focus its digital model on subscriptions, the reception from commentators was skeptical to say the least.  Fast-forward a few years and the criticism has melted away.  With 270,000 digital subscribers …
Discussion: eMedia Vitals
 
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Say Media / Say Daily:
Dr. Martens and Say Media Engage Teens Who #STANDFORSOMETHING  —  What do today's teenage girls want?  In a word: authenticity.  If a brand offers true social engagement in a place they value through voices they trust …
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GE Considers Native Ad Success Online And Off  —  Coming from the agency world three years ago, Alexa Christon brought creative rather than media experience to her evolving role at GE, where she is now head of media innovation.
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 More News: 
Reuters:
Al Jazeera sees sporting chance of global media brand
Jeff Roberts / paidContent:
Lawsuit Says Circumstantial Evidence Enough To Prove e-Book Conspiracy
Discussion: Melville House Books and TeleRead
Emma Bazilian / Adweek:
MPA Levels Playing Field for Publishers' Tablet Data
 Earlier Picks: 
Lisa O'Carroll / Guardian:
Wallis: I gave PR advice to Met chiefs
Paul McNally / Journalism.co.uk:
NUJ: statutory reform of press regulation has become ‘inevitable’