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4:00 AM ET, April 29, 2012

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 Top News: 
Jeff John Roberts / paidContent:
Buzzfeed's Jonah Peretti: Display dollars aren't coming back  —  Content providers are wringing their hands over how to get advertisers to pony up the big bucks they once spent on display ads.  Maybe that money is just gone forever.  —  Jonah Peretti, a founder of the Huffington Post …
Discussion: @om and @penenberg
Justin Elliott / ProPublica:
FCC-Required Political Ad Data Disclosures Won't Be Searchable  —  The Federal Communications Commission voted 2-1 this morning to require broadcasters to post political ad data on the Web, making it easier for the public to see how as much as $3.2 billion will be spent on TV advertising in this election.
RELATED:
Doug Halonen / The Wrap:
FCC Approves Rules for TV Stations to Put Political Ad Information Online
Candace Clement / Save the News:
Political Files? Meet the Internet
Discussion: Mother Jones
Noah Rothman / Mediaite:
Obama Jabs At Mitt Romney, Congress, Huffington Post And Dogs At W.H. Correspondents Dinner  —  President Obama took the stage at the White House Correspondent's Dinner on Saturday night, where he made a number of jokes at his and others' expense.  He took aim at Congress, Mitt Romney, the Huffington Post and dogs.
Kara Swisher / AllThingsD:
Exclusive: The $1.2 Billion Inside Story of How Demand Media Almost Went Private Last Week (And Then Didn't)  —  According to sources close to the situation, Demand Media was deep into discussions with a private equity firm to complete a deal that would have taken the online content company private, for almost double its current value.
Discussion: Future of Journalism
Mathew Ingram / GigaOM:
Journatic CEO: We are creating a better future for journalism  —  The Chicago Tribune recently laid off many of the reporters and editors who produced its hyper-local editions, and announced that it was outsourcing those functions to a startup called Journatic — a move that drew criticism …
Discussion: @jayrosen_nyu and Chicago Reader
Justin Ellis / Nieman Journalism Lab:
Approve This Message: Politics through Awl-colored glasses  —  The Awl sure likes to build stuff.  In about three years, they've gone from a single “New York City-based web concern” to a family of six sites.  The latest just debuted: Approve This Message, a kind of politics wire with the sensibility of The Awl mothership.
Richard Sandomir / New York Times:
Yellowing Paper and Vanishing Ink as Sports Cartooning Declines  —  BALTIMORE — Mike Ricigliano practices a nearly extinct newspaper art: he is a sports cartoonist, poking fun at sports figures with pen, paper and a gag writer's shtick.  —  How much longer he can earn a living doing what he loves …
Lauren Kirchner / CJR:
How Scandinavia's press councils keep the media accountable  —  How Scandinavia's press councils keep the media accountable  —  When right-wing militant Anders Behring Breivik killed 77 people in and around bucolic Oslo last July, the story dominated the press in Norway for months.
Reuters:
Apple courts EPIX for upcoming TV: sources  —  (Reuters) - Apple Inc began talks earlier this year to stream films owned by EPIX, which is backed by three major movie studios, on devices including a long-anticipated TV, according to two people with knowledge of the negotiations.
Andrew Beaujon / Poynter:
Photographer of viral bear falling says he's considering legal action against school paper  —  Andy Duann's famous photo of a bear falling out of a tree blew up his college newspaper's website Thursday.  Reached by telephone on Friday afternoon, Duann started to tell me how he got the great shot.
Alexia Tsotsis / TechCrunch:
All-Star Cast Invests 750K In Ben Huh And Matt Galligan's Mobile News Startup Circa  —  SimpleGeo's Matt Galligan and Icanhascheezburger's Ben Huh have teamed up to change the way people consume news via mobile.  Their startup Circa, which boasts a newsworthy list of advisors …
 
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Native Ads in the UK: They're Popular But What Are They?  —  A new Say Media UK study finds most UK marketers like native ads - they're just not always sure what they are.  —  The study sampled more than 150 advertising …
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 More News: 
Robert Andrews / paidContent:
Social media not necessarily journalism's panacea, news bosses say
Roy Greenslade / Guardian:
Prince's ex-girlfriend to sue News Corp in the States over hacking
Andrew Phelps / Nieman Journalism Lab:
Agile, social, cheap: The new way NPR is trying to make radio
Andrew Beaujon / Poynter:
Pew: 17% of Americans get no news daily
 Earlier Picks: 
Mark Sweney / Guardian:
BSkyB bid opponents claim they were blocked by Hunt's department
Discussion: Guardian
Peter Kafka / AllThingsD:
You Really Can Blame the Web for Shrinking TV Ratings — But You Have to Credit It for Boosting TV, Too
Discussion: Daily Download
Adrienne LaFrance / Nieman Journalism Lab:
As news shifts toward mobile, will text alerts get left behind?
 

 
From Techmeme:

Mat Honan / Wired:
Twitter's new SDK Fabric represents an audacious plan to live inside every app

Dieter Bohn / The Verge:
Google aims to reinvent email with Inbox, a marriage of Gmail and Google Now, currently invite-only

iFixit:
iPad Air 2 Teardown

 
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