Mediagazer: Curbed's Lockhart Steele weighs in on advertising — and Nick Denton (Jeff John Roberts/paidContent)

9:05 AM ET, July 30, 2012

Top News:

Jeff Jarvis / BuzzMachine:

#nbcfail economics — Reading the #nbcfail hashtag has been at least as entertaining as much of NBC's coverage of the Olympics. It's also enlightening — economically enlightening. — There's the obvious: — * The people formerly known as the audience have a voice and boy are they using …

Discussion: Dave Winer, New York Times, When Media Collide, NetNewsCheck Latest, SocialTimes, Lost Remote, Multichannel, The Wrap, Mashable!, Inside TV, Storify, TechCrunch and Deadspin

Reuters:

Don't tweet if you want TV, London fans told — (Reuters) - Sports fans attending the London Olympics were told on Sunday to avoid non-urgent text messages and tweets during events because overloading of data networks was affecting television coverage. — Commentators on Saturday's men's …

Discussion: Media Week, Fast Company, Media News, The Next Web, ZDNet, CNET, VentureBeat, Gizmodo, The Verge and Guardian

Ina Fried / AllThingsD:

Clearly, Tape Delay Isn't Hurting NBC's Olympics Ratings — While NBC has gotten lots of flak for tape-delaying the Olympics opening ceremony and key events for its primetime coverage, its decisions appear not to have hurt ratings. — The network said on Sunday that ratings for the opening night of competition were its best ever.

Discussion: Reuters, The Wrap, Los Angeles Times, Hollywood Reporter, Los Angeles Times, Boston Globe, The Huffington Post and The Verge

Terri Thornton / MediaShift:

London 2012: The Thrills (and Agony) of the Social Olympics — It's an Olympic achievement. Not just the London Games, but the social media infrastructure behind them. — People definitely engaged online during the 2010 Winter Games in Vancouver. But new apps, better mobile devices …

Discussion: Reuters, 2012 London Olympics and ZDNet

Jeff Sonderman / Poynter:

Rafat Ali: Media builds a brand, data builds the revenue — Rafat Ali — who built paidContent, sold paidContent, took two years off to travel and said he did not want to go back to beating his head against the collapsing wall of journalism — is back in journalism.

Discussion: @jasonhirschhorn

Laura Hazard Owen / paidContent:

Rafat Ali's Skift aims to be the Politico of travel websites — U.S. travel is a $2 trillion dollar industry, but Rafat Ali believes it doesn't have a go-to, digital native news site the way the tech, finance and meda sectors do. So he decided to create one.

Discussion: Skift.com and AllThingsD

Ed Pilkington / Guardian:

WikiLeaks claims responsibility for fake Bill Keller column — Hoax including fake tweets and a counterfeit Times website dismissed as ‘childish prank’ by former editor Bill Keller — WikiLeaks, the whistleblowing site set up by Julian Assange, has claimed that it was behind …

Discussion: Poynter, @wikileaks, Betabeat, @jayrosen_nyu, The Huffington Post, AllThingsD, VentureBeat, Gizmodo, Forbes, BuzzFeed, Salon, New York Magazine, @jcstearns, The PayPal Blog, New York Times, Gothamist, @nickbilton, The New York Times, Storify and Gawker

Natalia Viana / The Nation:

How WikiLeaks Transformed Brazil's Media — This article appeared in the August 13-20, 2012 edition of The Nation. — Recommended by — As the Boeing 777 from London arrived at the gate of Guarulhos International Airport in São Paulo on December 2, 2010, its passengers queued up to deplane …

Keach Hagey / Wall Street Journal:

Henry Blodget's Second Act — On any given day, the website known as Business Insider is likely to lead off with a photograph of an attractive woman and followed by headlines about the end of the world and a slideshow featuring the latest iPhone rumors. — It is far afield of what used to be financial journalism.

Discussion: eMedia Vitals and @felixsalmon

Ben Sisario / Media Decoder:

Spin Announces Layoffs and Drops Nov./Dec. Issue — Two weeks after its takeover by an online media company, Spin magazine's future as a print publication was cast further into doubt on Friday when 11 employees — a third of the staff — were laid off and publication plans for the bimonthly magazine were suspended.

Discussion: Erik Wemple and Folio

Jeff John Roberts / paidContent:

Curbed's Lockhart Steele weighs in on advertising — and Nick Denton — Everyone likes the idea of a thriving website sustained by a community of local readers. But too often “local” has been the stuff of journalistic ideals rather than real-world business plans.

Discussion: AdExchanger, Thanks:@jeffjohnroberts

Kara Swisher / AllThingsD:

In Week Two, Marissa Mayer Googifies Yahoo: Free Food! Friday Afternoon All-Hands! New Work Spaces! Fab Swag! — Yahoo's new CEO Marissa Mayer's second week is showing even more signs of what the company will be like under her regime. — In short: It will be just like Google, from whence she came.

Discussion: Betabeat, Mashable!, ConversionRater, VentureBeat and Business Insider