Mediagazer: For Social Media Viewing, Twitter Is Live TV; Facebook Is DVR (Danny Sullivan/Marketing Land)

2:15 PM ET, March 9, 2013

Top News:

Jack Shafer / Reuters:

And now, a word against our sponsor — The Washington Post's website joined the sponsored-content stampede early this week with the introduction of its BrandConnect Web product, making it the first major U.S. newspaper to embrace sponsored content, according to Digiday.

Discussion: @jason, @mccarthyryanj, @rafat, @rajunarisetti, @rafat and @gaberivera

Rob O'Regan / eMedia Vitals:

Native advertising and the role of ‘brand editors’ — As publishers add native advertising and other content marketing services to their product portfolios, there's a growing need for business-side editorial teams to manage this content. — Sales teams have staffed editors as part of their custom publishing groups for decades.

Alex Seitz-Wald / Salon:

Juan Williams' plagiarism problem — EXCLUSIVE: Fox News pundit blames researcher for word-for-word similarities. “Unacceptable,” says Hill editor — Fox News pundit Juan Williams lifted — sometimes word for word — from a Center for American Progress report, without ever attributing the information …

Discussion: Daily Download, FishbowlDC, New York Magazine, Politico, The Daily Caller and The Huffington Post

Erik Wemple: Juan Williams plagiarism case and the plight of the researcher

David Streitfeld / New York Times:

Imagining a Swap Meet for E-Books and Music — The prospect of online stores that sell used e-books and digital music has heartened consumer advocates, but publishers and artists are worried.

Discussion: Media Decoder and Digital Book World

Laura Hazard Owen / paidContent:

Like Amazon, Apple wants to create a marketplace for used digital goods — Apple filed a patent application Thursday to create a marketplace for used digital goods. The description is similar to the idea behind the patent that Amazon won approval for in February.

Discussion: Pocket-lint and Consumerist

Andrew Wallenstein / Variety:

Netflix Series Spending Revealed … Netflix may be notoriously secretive about the economics of its original programming, but not everyone who works with the streaming service works quite the same way. — CAA TV literary agent Peter Micelli was forthcoming about how Netflix …

Discussion: Business Insider

Danny Sullivan / Marketing Land:

For Social Media Viewing, Twitter Is Live TV; Facebook Is DVR — When you follow someone on Twitter, you see everything they post. When you follow someone on Facebook, it decides what you see. Which is right? I'd say both, and it comes down to the live TV versus DVR personalities of each service.

Discussion: GigaOM, Businessweek, New Yorker, PandoDaily, NYT Bits, eMedia Vitals, CNET and Fast Company

David Folkenflik / NPR:

News Corp. Education Tablet: For The Love Of Learning? — The educational division of the media conglomerate News Corp, called Amplify, unveiled a new digital tablet this week at the SXSW tech conference in Austin, Texas, intended to serve millions of schoolchildren and their teachers across the country.

Discussion: Forbes and Media & Entertainment

Alex Weprin / TVNewser:

Rupert Murdoch: CNN Has ‘Sharpened Up’ Since Zucker — News Corp. CEO Rupert Murdoch sits down with “WSJ Live” to talk about the state of media. Along the way, cable news comes up in the conversation. When asked about Fox News Channel's ratings dominance compared to its competition …

Discussion: TheBlaze.com, mediabistro.com, Mediaite and FishbowlNY

Edmund Lee / Bloomberg:

News Corp. Publishing Starts With $2.6 Billion Cash — News Corp. (NWSA)'s publishing spinoff, set to become a separate publicly held business in June, will start out with $2.6 billion in cash after receiving a $1.82 billion infusion from the parent company.

Discussion: Media Decoder, Reuters, ValueWalk, Wall Street Journal and New York Magazine

Neo-Guido / Guy Fawkes' blog:

Audio Tape Reveals Mark Thompson DID Know About Savile — Ninety seconds of audio released by The Times media correspondent Ben Webster has undone former BBC Director General Mark Thompson's evidence to both Parliament and the Pollard Review over what he knew about Savile.

Eriq Gardner / Hollywood Reporter:

Aereo vs. FilmOn: A New Day, Another Lawsuit — After suing Alki David for using “BarryDriller” and “AereoKiller,” Aereo is now suing him for using “Aero.” — Alki David — Time will tell if the millions of dollars that Barry Diller has sunk into Aereo will pay off …

Discussion: Betabeat