Mediagazer: Why Hollywood Studios Care About the NFL's Baltimore Ravens Logo (Eriq Gardner/Hollywood Reporter)

2:25 PM ET, April 10, 2013

Top News:

Brian Stelter / New York Times:

Aereo Has TV Networks Circling the Wagons — When Chase Carey, Rupert Murdoch's top deputy at News Corporation, told broadcasters on Monday about his contingency plan to turn the Fox network into something available only on cable, he knew policy makers would be listening, too.

Discussion: Forbes, VentureBeat, Electronista, FierceCable, TVNewsCheck.com, Los Angeles Times, Policy Blog, @samgustin, @dannysullivan, The Verge, CyberJournalist.net and TIME

Steven Musil / CNET:
CBS joins Fox in considering subscription-only model

Discussion: New York Times and FishbowlNY

Joe Flint / Los Angeles Times: Fox's threat to go cable-only won't mean much to most viewers

Bill Carter / Media Decoder:

Alec Baldwin Said to Be in Talks to Join NBC's Late-Night Lineup — A well-known name is the latest to surface in the populated field of late night television hosts: Alec Baldwin. — The Emmy-winning actor is in the mix for a spot in NBC's late-night lineup, one executive involved in the network's program planning said.

Discussion: Mediaite, Radio & Television …, Business Insider, Deadline.com, Vanity Fair, Splitsider, The Daily Caller, The Corsair, The Wrap, Inside TV, Forbes, Gothamist, Digital Spy and TVLine

Alan D. Mutter / Reflections of a Newsosaur:

Why paywalls are scary — The case for paywalls would seem to be compelling: Staunch the decline in print circulation, get paid for producing valuable local content and tap into a fresh source of sorely needed revenue at a time advertising sales continue to shrink. — All good? Not necessarily.

Discussion: @jeffjarvis and @jayrosen_nyu

John Harris / Guardian:

Tim Waterstone: ‘If reading is going be all digital in 50 years, so be it’ — Thirty years ago, Tim Waterstone founded one of the UK's best-known booksellers, and is still in love with the idea of bookshops. So what is he doing starting a new ebooks venture?

Discussion: The Bookseller

Laura Hazard Owen / paidContent:
Waterstones founder to help launch new e-singles subscription site, Read Petite

Discussion: Retail Week

Andrew Beaujon / Poynter:

USPS won't end Saturday delivery — The U.S. Postal Service said Wednesday it will not end Saturday delivery, something it announced in February that it planned to do. — The USPS hoped curtailing delivery on those days would help it control costs. Unlike many other government bodies …

Discussion: CNNMoney.com, Home Media Magazine, USA Today, Associated Press, Washington Times, The Hill, Bloomberg, U.S., nbcnews.com and The Verge

Paul Farhi / Washington Post:

Jeff Zucker is remaking CNN. Are viewers tuning in? — For a few minutes the other night, the hot topic on CNN was . . . bacon. The panel on a new prime-time show called “(Get to) The Point” came out boldly in favor of it. — “I had a double order this morning at breakfast …

Discussion: TVNewser, TheBlaze.com and Inside Cable News

Kara Swisher / AllThingsD:

Circa's Matt Galligan on Building a Different Kind of News Reader (Video) — Earlier this week, I went for a visit to the San Francisco HQ of Circa, the startup that always seems to get lumped into the mobile news reader aggregation category with others such as Pulse, Zite and Flipboard.

Drew Olanoff / TechCrunch:

Medium Adds Collaboration Tools To Its Publishing Platform, Allowing People To Add Notes To Your Posts — Today, Ev Williams' latest startup, Medium, added some tools to bring people together while they're writing. The collaboration tools are similar to what you'd find in Google Docs …

Discussion: Medium

Hamish McKenzie / PandoDaily:

Magzter is a digital magazines giant that has come from nowhere (well, okay, Asia) to sign Hearst and Newsweek — Okay, you probably know of Apple's iOS Newsstand, and you might have heard that Google is planning to launch its own newsstand for Android - but have you heard of Magzter?

Thanks:@drewkerr

Todd Spangler / Variety:

Adobe Adopts Apple's Streaming Format for Internet TV Platform … Adobe Systems is using Apple's streaming-media protocol as the de facto standard in its Primetime video-publishing system — putting its own technology on the back burner. — The soup-to-nuts Adobe Primetime system provides …

Discussion: TechCrunch, CNBC, ZDNet, Streaming Media, Broadcasting & Cable, Forbes, NYT Bits and Softpedia News

Eriq Gardner / Hollywood Reporter:

Why Hollywood Studios Care About the NFL's Baltimore Ravens Logo — The MPAA says that if an artist suing the league is victorious at an appeals court, it could raise problems for movies containing logos, signs, billboards and other copyrighted works. — The Motion Picture Association …

Discussion: Plagiarism Today and Techdirt

Ted Johnson / Variety:

NAB Chief: Next FCC Chair Shouldn't Have ‘Bias’ Toward Broadband — LAS VEGAS — When Julius Genachowski makes his final appearance as FCC chairman before the National Assn. of Broadcasters convention on Wednesday, more than likely he'll get the same type of reaction as he has in years past: Lukewarm.

Discussion: MediaTel

Josh Halliday / Guardian:

BBC staff have £750,000 worth of gadgets lost or stolen in three years — Laptops, tablet computers and mobile phones among the 785 electrical items lost by corporation staff since 2010 — BBC staff have lost 785 laptops, tablet computers and mobile phones in the past three years, a Freedom of Information request has revealed.

David Lieberman / Deadline.com:

Movie Attendance Likely To Drop In 2013, And Beyond: Report — Bond analysis firm Fitch Ratings offers its bracing analysis of the movie exhibition industry a week ahead of theater owners' annual CinemaCon trade show in Las Vegas. The company forecasts a “modest” decline in 2013 ticket sales …

Lance Whitney / CNET:

Apple bans digital comic over gay sex images, its creators say — Writer Brian K. Vaughan claims that issue 12 of his Saga comic has been removed from all iOS apps “because of two postage stamp-sized images of gay sex.” — Apple has barred the latest issue of a digital comic from iOS apps …

Discussion: GalleyCat, Washington Post, New Statesman, Macworld, Salon, The Atlantic Online, Cult of Mac, The Raw Story, Business Insider, Good E-Reader, Guardian, ReadWrite and The Next Web

Jim Romenesko:

Mirror Awards finalists are announced — Finalists in the Mirror Awards — called “the most important awards for recognizing excellence in media industry reporting” — have been announced by Syracuse University's S.I. Newhouse School of Public Communications. The winners will be announced on June 5.

Editors Weblog:

Der Spiegel editors-in-chief fired — Following a dramatic disagreement over the future direction of the news magazine, Der Spiegel editors Georg Mascolo and Mathias Müller von Blumencron have been relieved of their duties with immediate effect. — According to the German site meedia …

Mark Sweney / Guardian:

IPC Media chief executive to retire — Sylvia Auton to step down after 36 years with the company, in a tenure that included £1.15bn acquisition by Time Warner — Sylvia Auton, the chair and chief executive of Marie Claire publisher IPC Media, is to retire after 36 years with the company.

Discussion: Media Week