Mediagazer: Wired Pushes Further Into Native Advertising With New Unit (Lucia Moses/Adweek)

10:30 AM ET, August 9, 2013

Top News:

Murdoch Shakes Up News Corp.'s Australian Operation — CANBERRA — Rupert Murdoch's News Corp. appointed a new chief executive for its Australian operation Friday, a move that Prime Minister Kevin Rudd linked to mounting attacks on his government by Mr. Murdoch's local newspapers during a divisive election campaign.

Herald Sun:

Former HWT chairman Julian Clarke appointed News Corp Australia CEO as Kim Williams resigns — NEWS Corp Australia chief executive Kim Williams has resigned. — He has held the role since December, 2011. — He will be replaced by former The Herald and Weekly Times chairman Julian Clarke.

Discussion: Reuters, mUmBRELLA, @smh, Business Review Weekly, SINA English, Guardian, ABC, TheAustralian, Sydney Morning Herald and Business Spectator

Neil Chenoweth / Australian Financial Review:
Murdoch's News Corp empire turns on itself

Discussion: Guardian, The Conversation and Guardian

Kim Stephens / Brisbane Times:
Brisbane cafe bans Murdoch press

Discussion: ninemsn, @funwithstuff and @vermeera

Margaret Simons / Guardian:
Kim Williams departure a victory for Murdoch's Australian editors

Discussion: Guardian

Peter Kafka / AllThingsD:

Tumblr Had $16.6 Million Left When Yahoo Bought It — In the wake of Yahoo's acquisition of Tumblr, there was some chatter about how much runway David Karp would have had if he hadn't sold the company. — Now we know, sort of: Tumblr, which had raised $125 million since 2007, had $16.6 million in cash left when Yahoo bought it.

Discussion: Forbes, Betabeat, Business Insider, Sky News, Quartz, Softpedia News, Reuters, Digits, The Next Web and GigaOM

Associated Press:
Tumblr Founder to Get $81M to Remain at Yahoo

Discussion: Softpedia News and Business Insider

Andrew Beaujon / Poynter:

No layoffs at Patch today — AOL CEO Tim Armstrong told Patch editors Friday there would be no “impacts,” or layoffs announced today. The “impacts” will arrive on a rolling basis over the next week, he said. — Armstrong said in an earnings call earlier this week that AOL would sell …

Discussion: @loislane79

Nicholas Carlson / Business Insider:
AOL Won't Deny The Rumor That Patch's CEO Is Out After Just Two Months On The Job

Discussion: TechCrunch, FishbowlNY, The New York Observer and JIMROMENESKO.COM

The New Republic:

Newspapers Should Be More Like Amazon — By Julius Genachowski and Steven Waldman What Jeff Bezos can teach The Washington Post What's intriguing about Jeff Bezos, who purchased The Washington Post this week, is not that he's a digital guy or that he has a lot of money—though both certainly help …

Discussion: Businessweek, @brianstelter, @stevenwaldman and @mathewi

Tom McGeveran / Capital New York:
What would it look like if the Times had to find a Bezos, too?

Discussion: WWD Media Headlines, Forbes, The Wrap, @jayrosen_nyu, @tmcgev and Business Insider

Brian Beutler / Salon:

Glenn Greenwald offered Brazilian protection from U.S. — Greenwald tells Salon he intends to visit the U.S. soon — but says the risk of prosecution against him is real — A Brazilian official has taken the unusual step of publicly announcing that the Brazilian government …

Discussion: The Huffington Post

Christy Choi / South China Morning Post:

Wikimedians should fix ‘broken journalism’, Jimmy Wales tells Hong Kong conference — Journalism is broken and Wikimedians should think about how to fix it, said Jimmy Wales at the opening of the 9th annual Wikimania conference in Hong Kong on Friday. — Harnessing the power of public discussion …

Discussion: @fabriceflorin, @jchristychoi, @kirstystyles1, Digits and Digits

Pew Research Center for the People and the Press:

Amid Criticism, Support for Media's ‘Watchdog’ Role Stands Out — Overview — Public evaluations of news organizations' performance on key measures such as accuracy, fairness and independence remain mired near all-time lows. But there is a bright spot among these otherwise gloomy ratings …

Discussion: Poynter, TVSpy, Mediaite and The Huffington Post

Timothy B. Lee / The Switch:

Slashdot founder Rob Malda on why there won't be another Hacker News — When I was a computer science student in college, everyone I knew read Slashdot. Founded in 1997, the site was dedicated to “News for nerds. Stuff that matters.” It featured about a dozen short, user-submitted stories about the technology news of the day.

Discussion: @webgard and Guardian

Lucia Moses / Adweek:

Wired Pushes Further Into Native Advertising With New Unit — Brands want advertising that looks and feels like actual editorial content, and publishers are uniquely positioned to help. But how do they do that without selling out? — Increasingly, by creating standalone units.

Discussion: paulconley, eMedia Vitals and Business Insider

Rem Rieder / USA Today:

NBC-GlobalPost an intriguing media partnership … An alliance with news website GlobalPost means more foreign coverage for NBC. — CONNECT — It could be the classic trade that helps both teams. And years ago, it would have been unthinkable. — News organizations joining forces was considered anathema.

Discussion: eMedia Vitals

Laura Hazard Owen / GigaOM:

In ebook case, Apple wants a stay, and DOJ argues publishers are conspiring again — In advance of a Friday afternoon conference where a federal judge, Apple and the DOJ will meet to discuss Apple's punishment in the ebook pricing case, both sides submitted new filings and Kobo and the Consumer Federation of America jumped in as well.

Discussion: AppleInsider, Hillicon Valley and ZDNet

Jonathan Weinberg / The Huffington Post:

Is The Sun Paywall a Triumph for Marketing Over Journalism? — Journalism, British Media, Rupert Murdoch, THE SUN NEWSPAPER, The Sun Paywall, UK Media, Marketing And Journalism, News Is Free, Paywalls, UK News — It's now been one week since The Sun put its website behind a paywall …

Todd Spangler / Variety:

Time Warner Cable Taking Bigger Hit Than CBS in PR War Over Blackout: Survey — Cable operator's consumer-perception score drops lower into negative territory while the Eye has neutral rating, according to YouGov — Consumers have increasingly negative views of both Time Warner Cable …

Discussion: Reuters, The New Yorker Blog, CNET, The Huffington Post, Radio & Television …, B&C, Broadcasting & Cable and New York Business Journal

Liana B. Baker / Reuters:
CBS, Time Warner Cable trade barbs on Day 7 of blackout

Discussion: Deadline.com, Telegraph, @matthewkeyslive, The Desk and Vulture

Meg James / Los Angeles Times:

Fox's Chase Carey calls a la carte programming ‘a fantasy’ — 21st Century Fox Chief Operating Officer Chase Carey underscored the value of sports programming and downplayed calls to end the bundling of television channels. During Fox's Investor Day presentations Thursday …