Mediagazer: PBS Finds a ‘Lost Generation’ of Viewers, Thanks to ‘Downton,’ Romney and Mr. Rogers Remixed (Tim Molloy/The Wrap)

11:15 AM ET, August 9, 2013

Top News:

Murdoch Shakes Up News Corp.'s Australian Operation — CANBERRA — Rupert Murdoch's News Corp. appointed a new chief executive for its Australian operation Friday, a move that Prime Minister Kevin Rudd linked to mounting attacks on his government by Mr. Murdoch's local newspapers during a divisive election campaign.

Herald Sun:

Former HWT chairman Julian Clarke appointed News Corp Australia CEO as Kim Williams resigns — NEWS Corp Australia chief executive Kim Williams has resigned. — He has held the role since December, 2011. — He will be replaced by former The Herald and Weekly Times chairman Julian Clarke.

Discussion: Reuters, mUmBRELLA, @smh, Business Review Weekly, SINA English, Guardian, ABC, TheAustralian, Sydney Morning Herald and Business Spectator

Neil Chenoweth / Australian Financial Review:
Murdoch's News Corp empire turns on itself

Discussion: Guardian, The Conversation and Guardian

Kim Stephens / Brisbane Times:
Brisbane cafe bans Murdoch press

Discussion: ninemsn, @vermeera and @funwithstuff

Margaret Simons / Guardian:
Kim Williams departure a victory for Murdoch's Australian editors

Discussion: Guardian

Andrew Beaujon / Poynter:

No layoffs at Patch today — AOL CEO Tim Armstrong told Patch editors Friday there would be no “impacts,” or layoffs announced today. The “impacts” will arrive on a rolling basis over the next week, he said. — Armstrong said in an earnings call earlier this week that AOL would sell …

Discussion: Business Insider, Pressfolios Blog and @loislane79

Darrell Etherington / TechCrunch:

Armstrong Confirms “Hundreds” Of Layoffs At Patch, 400 Sites Shuttered Or Partnered Off, And A New CEO — We reported yesterday that AOL's hyper-local news service would lose hundreds of employees today, and now we have confirmation from a well-placed Patcher privy to the call …

Discussion: FishbowlNY and JIMROMENESKO.COM

The New Republic:

Newspapers Should Be More Like Amazon — By Julius Genachowski and Steven Waldman What Jeff Bezos can teach The Washington Post What's intriguing about Jeff Bezos, who purchased The Washington Post this week, is not that he's a digital guy or that he has a lot of money—though both certainly help …

Discussion: Businessweek, @brianstelter, @stevenwaldman and @mathewi

Tom McGeveran / Capital New York:
What would it look like if the Times had to find a Bezos, too?

Discussion: Forbes, WWD Media Headlines, Forbes, The Wrap, @jayrosen_nyu, @tmcgev and Business Insider

Peter Kafka / AllThingsD:

Tumblr Had $16.6 Million Left When Yahoo Bought It — In the wake of Yahoo's acquisition of Tumblr, there was some chatter about how much runway David Karp would have had if he hadn't sold the company. — Now we know, sort of: Tumblr, which had raised $125 million since 2007, had $16.6 million in cash left when Yahoo bought it.

Discussion: Forbes, Betabeat, Quartz, Business Insider, Sky News, Softpedia News, Reuters, Digits, The Next Web and GigaOM

Associated Press:
Tumblr Founder to Get $81M to Remain at Yahoo

Discussion: Softpedia News

Brian Beutler / Salon:

Glenn Greenwald offered Brazilian protection from U.S. — Greenwald tells Salon he intends to visit the U.S. soon — but says the risk of prosecution against him is real — A Brazilian official has taken the unusual step of publicly announcing that the Brazilian government …

Discussion: The Huffington Post

Pew Research Center for the People and the Press:

Amid Criticism, Support for Media's ‘Watchdog’ Role Stands Out — Overview — Public evaluations of news organizations' performance on key measures such as accuracy, fairness and independence remain mired near all-time lows. But there is a bright spot among these otherwise gloomy ratings …

Discussion: Poynter, TVSpy, Mediaite and The Huffington Post

Timothy B. Lee / The Switch:

Slashdot founder Rob Malda on why there won't be another Hacker News — When I was a computer science student in college, everyone I knew read Slashdot. Founded in 1997, the site was dedicated to “News for nerds. Stuff that matters.” It featured about a dozen short, user-submitted stories about the technology news of the day.

Discussion: @webgard and Guardian

Christy Choi / South China Morning Post:

Wikimedians should fix ‘broken journalism’, Jimmy Wales tells Hong Kong conference — Journalism is broken and Wikimedians should think about how to fix it, said Jimmy Wales at the opening of the 9th annual Wikimania conference in Hong Kong on Friday. — Harnessing the power of public discussion …

Discussion: @fabriceflorin, @jchristychoi, @kirstystyles1, Digits and Digits

Rem Rieder / USA Today:

NBC-GlobalPost an intriguing media partnership … An alliance with news website GlobalPost means more foreign coverage for NBC. — CONNECT — It could be the classic trade that helps both teams. And years ago, it would have been unthinkable. — News organizations joining forces was considered anathema.

Discussion: eMedia Vitals

Lucia Moses / Adweek:

Wired Pushes Further Into Native Advertising With New Unit — Brands want advertising that looks and feels like actual editorial content, and publishers are uniquely positioned to help. But how do they do that without selling out? — Increasingly, by creating standalone units.

Discussion: paulconley, eMedia Vitals and Business Insider

Jonathan Weinberg / The Huffington Post:

Is The Sun Paywall a Triumph for Marketing Over Journalism? — Journalism, British Media, Rupert Murdoch, THE SUN NEWSPAPER, The Sun Paywall, UK Media, Marketing And Journalism, News Is Free, Paywalls, UK News — It's now been one week since The Sun put its website behind a paywall …

Todd Spangler / Variety:

Time Warner Cable Taking Bigger Hit Than CBS in PR War Over Blackout: Survey — Cable operator's consumer-perception score drops lower into negative territory while the Eye has neutral rating, according to YouGov — Consumers have increasingly negative views of both Time Warner Cable …

Discussion: CNET, Reuters, The New Yorker Blog, The Huffington Post, B&C, Radio & Television …, Broadcasting & Cable and New York Business Journal

Liana B. Baker / Reuters:
CBS, Time Warner Cable trade barbs on Day 7 of blackout

Discussion: Deadline.com, Telegraph, @matthewkeyslive, The New York Observer, The Desk and Vulture

Meg James / Los Angeles Times:

Fox's Chase Carey calls a la carte programming ‘a fantasy’ — 21st Century Fox Chief Operating Officer Chase Carey underscored the value of sports programming and downplayed calls to end the bundling of television channels. During Fox's Investor Day presentations Thursday …