Mediagazer: More than 41,000 sign up for Northwestern U's media MOOC (Marie Gilot/Knight Foundation)

9:10 AM ET, September 16, 2013

Top News:

Rdio to announce ad-supported free tier in partnership with radio operator Cumulus — Online Music Service Rdio in Deal With Cumulus — As radio broadcasters go digital and online music services try to stand out in a crowded market, both are finding ways to scratch each other's backs.

Discussion: GigaOM, Radio & Television …, Fast Company, Electronista, The Verge, CNET, App Advice, Engadget and The Next Web

David Carr / New York Times:

Storytelling Ads May Be Journalism's New Peril — When the guy who ruined the Internet with banner ads tells you that a new kind of advertising might destroy journalism, it tends to get your attention. — That's not entirely fair. Joe McCambley, founder of The Wonderfactory …

Discussion: @jeffjarvis, @jeremyzilar, @rajunarisetti, @brianstelter and @hunterwalk

Chris Ariens / TVNewser:

CNN Wins First Primetime Emmys with ‘Anthony Bourdain Parts Unknown’ — CNN's “Anthony Bourdain Parts Unknown” took home two Primetime Creative Arts Emmy Awards last night. This is the first time CNN has been awarded a primetime Emmy. (The network has won several News & Documentary Emmy awards).

Discussion: CNN and Deadline.com

Brian Anthony Hernandez / Mashable:

Netflix Wins Two Emmys for ‘House of Cards’ Over Major TV Dramas — The first barrage of winged-woman Emmy statuettes were handed out at the Primetime Creative Arts Emmy on Sunday, and Netflix won the night's first one for House of Cards in the Outstanding Casting for a Drama Series category

Discussion: themusic.com.au, Hispanic Business Magazine and Deadline.com

Leslie Kaufman / New York Times:

Politico Plans for New York Are Drawing Some Doubt — Until last week, Capital New York was an obscure Web publication that covered New York City culture and politics with a handful of staff members. It produced long, thoughtful pieces on topics like the Metropolitan Opera and the finances …

Discussion: @escarry, @mlcalderone, @meriwetherk and @rachelsklar

Anya Kamenetz / Fast Company:

Upworthy is doubling its staff after $8 million Series A funding round — Upworthy, a content aggregator focused on emotionally hard-hitting “stuff that matters,” has announced an $8 million Series A funding round led by Spark Capital (early investors in Tumblr and Twitter) …

Discussion: AllThingsD, Forbes and TechCrunch

Ernesto / TorrentFreak:

Netflix Uses Pirate Sites to Determine What Shows to Buy — Video streaming giant Netflix sees itself as one of the most prominent competitors to the many pirate sites that offer video content without owners' permission. — However, these pirate sites also offer Netflix valuable information …

Discussion: Forbes, BBC, The Verge, Softpedia News, CNET, Daily Mail, @mindcrash, WebProNews, @codinghorror, Electronista, The Raw Story, Boing Boing and Variety

Gregory Ferenstein / TechCrunch:

Twitter Co-Founder Evan Williams Lays Out His Plan For The Future Of Media — Twitter Co-Founder Evan Williams has an ambitious new plan: to shift our daily reading habits away from consuming incremental news bites and towards engaging with enlightened ideas curated by an intelligent algorithm.

Discussion: eMedia Vitals, Business Insider, SocialTimes, GigaOM, @ia, @dougsaunders, @kellyfaircloth, @jsnell, @panzer, @jeffjarvis, @felixsalmon, @mathewi, @ryan, @berrydm and @hunterwalk

Brian Patrick Eha / Entrepreneur:

New York Times to Invest in Startups Through Its Own Incubator — The New York Times Co. is going to invest in early-stage media startups through its incubator, timeSpace. — An experimental program within the newspaper company, timeSpace provided for three startups to spend …

Marie Gilot / Knight Foundation:

More than 41,000 sign up for Northwestern U's media MOOC — Understanding Media by Understanding Google with Owen R. Youngman on YouTube — More than 41,000 people have signed up for Northwestern University's first media Massive Open Online Course (MOOC).

Carlo Rotella / New York Times:

Educators are cautious of reliance on tech as schools adopt tablets from News Corp's Amplify — No Child Left Untableted — Sally Hurd Smith, a veteran teacher, held up her brand-new tablet computer and shook it as she said, “I don't want this thing to take over my classroom.”

Discussion: The Switch, dylan tweney, VentureBeat, The Verge and The Educated Reporter

Roy Greenslade / Guardian:

Sun online's disastrous paywall start as traffic plunges by 62% — Web metrics sometimes appear to resemble opinion polls in that the questioner gets the desired result. They are more believable when a web measurement company is entirely dispassionate and neutral.

Discussion: @davelee and @psmith