Mediagazer: Tumblr Inks Firehose Deal With DataSift To Tumble Further Into The World Of Big Media Advertising (Ingrid Lunden/TechCrunch)

3:50 PM ET, September 16, 2013

Top News:

Storytelling Ads May Be Journalism's New Peril — When the guy who ruined the Internet with banner ads tells you that a new kind of advertising might destroy journalism, it tends to get your attention. — That's not entirely fair. Joe McCambley, founder of The Wonderfactory …

Discussion: @niemanlab, @hawkt, @jeffjarvis, @carr2n, The Dish, Kirk LaPointe's …, @jeremyzilar, @rajunarisetti, @brianstelter, @hunterwalk, eMedia Vitals and Canadian Magazines

Jeff John Roberts / paidContent:
FTC to take closer look at “native advertising” trend

Discussion: Federal Trade Commission and Talking Biz News

Margaret Sullivan / The Public Editor's Journal:

Guardian Story on Israel and N.S.A. Is Not ‘Surprising’ Enough to Cover — Many Times readers have been writing to me for several days about a story The Guardian broke last week, describing how the United States routinely shares with Israel intelligence information that the National Security Agency gathers on American citizens.

Discussion: Politico, @kansasalps, @mlcalderone, @onekade, @erikwemple, @mondoweiss, @ggreenwald, @emptywheel, @sulliview, @arusbridger and Pressing Issues

Mike Isaac / AllThingsD:

Twitter's Third Act: A New Design to Court the Mainstream — Twitter has lots of users. It wants a lot more. — That is, in part, why it is planning a massive overhaul of its mobile apps, designed to make the service more appealing to mainstream users.

Discussion: Fast Company, VentureBeat, CNET, GigaOM, Yahoo! News, MacRumors, App Advice and @miriamgottfried

Leslie Kaufman / New York Times:

Politico Plans for New York Are Drawing Some Doubt — Until last week, Capital New York was an obscure Web publication that covered New York City culture and politics with a handful of staff members. It produced long, thoughtful pieces on topics like the Metropolitan Opera and the finances …

Discussion: @mikevilensky, @mlcalderone, @meriwetherk, @rachelsklar, @escarry and @niemanlab

Ernesto / TorrentFreak:

Netflix Uses Pirate Sites to Determine What Shows to Buy — Video streaming giant Netflix sees itself as one of the most prominent competitors to the many pirate sites that offer video content without owners' permission. — However, these pirate sites also offer Netflix valuable information …

Discussion: Businessweek, Business Insider, Wired.co.uk, Forbes, @jjloa, Softpedia News, @skwerl, BBC, The Week, @mindcrash, @codinghorror, WebProNews, CNET, Daily Mail, The FJP, Electronista, The Raw Story and Boing Boing

Chris Ariens / TVNewser:

CNN Wins First Primetime Emmys with ‘Anthony Bourdain Parts Unknown’ — CNN's “Anthony Bourdain Parts Unknown” took home two Primetime Creative Arts Emmy Awards last night. This is the first time CNN has been awarded a primetime Emmy. (The network has won several News & Documentary Emmy awards).

Discussion: Deadline.com and CNN

Brian Anthony Hernandez / Mashable:
Netflix Wins Two Emmys for ‘House of Cards’ Over Major TV Dramas

Discussion: themusic.com.au, Hispanic Business Magazine and Deadline.com

Anya Kamenetz / Fast Company:

Upworthy is doubling its staff after $8 million Series A funding round — Upworthy, a content aggregator focused on emotionally hard-hitting “stuff that matters,” has announced an $8 million Series A funding round led by Spark Capital (early investors in Tumblr and Twitter) …

Discussion: Forbes, VentureBeat, TechCrunch, AllThingsD, paidContent, Digits and @tomgara

Ingrid Lunden / TechCrunch:

Tumblr Inks Firehose Deal With DataSift To Tumble Further Into The World Of Big Media Advertising — When Yahoo acquired Tumblr for $1.1 billion earlier this year, Yahoo's CEO Marissa Mayer and CFO Ken Goldman both pointed out that advertising on the site (and revenues from those ads) …

Discussion: CNET, CIOL, The Next Web, @eric_andersen, Softpedia News and WebProNews

Stacey Higginbotham / GigaOM:

Video isn't breaking the internet: The industry giants are — The web can't handle video, goes the common refrain. For example, Comcast estimates that if people wanted to watch the television content they watch on its pay TV service using the web, each home would consume 648 gigabytes per month.

Laura Hazard Owen / paidContent:

Warby Parker sponsors Atavist e-single, offering free reads on the web for a month — Trendy eyeglasses maker Warby Parker is sponsoring an e-single at long-form nonfiction web publisher The Atavist, offering free reads for a month. — Here's a cool twist in payment models for long-form content …

Discussion: @tcarmody

Lizzie Widdicombe / New Yorker:

Bryan Goldberg's adventures in women's publishing. — A young man's adventures in women's publishing.

Discussion: Gawker, Betabeat, The New Republic, Mashable, @tasneemraja, The Huffington Post, @mbaratz, @mbaratz, @alexhern and @tcarmody

Ben Sisario / New York Times:

Rdio to announce ad-supported free tier in partnership with radio operator Cumulus — Online Music Service Rdio in Deal With Cumulus — As radio broadcasters go digital and online music services try to stand out in a crowded market, both are finding ways to scratch each other's backs.

Discussion: GigaOM, hypebot, Evolver.fm, Radio & Television …, Fast Company, 9to5Mac, App Advice, MacRumors, Electronista, The Verge, Engadget, CNET, Mashable and The Next Web

Brian Steinberg / Variety:

Fox News Taps New Social-Media Tool To Give Viewers Chance To Speak — Use of new interactive poll set to expand in “Special Report with Brett Baier” — Fox News Channel is doing its bit to smash the glass that separates the people who talk on its air from the viewers at home who might …

Discussion: PR Newswire