Mediagazer: $70 Billion TV Ad Market Eases Into Digital Direction (Alex Kantrowitz/AdAge)

7:40 AM ET, October 15, 2013

Top News:

Brian Stelter / New York Times:

Netflix, as Easy as Changing the Channel — The television two-step is familiar to nearly every household with a TV set and a Netflix subscription. To watch cable, the television must be on one setting; to browse Netflix, it has to be on another. For some family members …

Discussion: Bloomberg, @brianstelter, @mariondebruyne and Los Angeles Times

Amol Sharma / Wall Street Journal:

Sony Strikes Production Deal With Netflix — Sony Pictures Television will become the first big Hollywood studio to produce a new TV show for Netflix Inc., underscoring how the TV industry's elite are starting to view the streaming video service as a launch pad for original series.

Discussion: News Release Archive, The Wrap, Deadline.com, TechnoBuffalo, VentureBeat, SlashGear, The Verge, Hollywood Reporter, Reuters, Los Angeles Times, @amolsharmawsj and Wall Street Journal

Bloomberg:

Netflix Gets Assist From TiVo in Push to Join Cable-TV Lineup — Netflix Inc. (NFLX:US), pressing cable operators to grant equal footing to its Web-based films and television shows on pay-TV systems, is getting an assist from set-top box maker TiVo Inc. (TIVO:US)

Michael Sebastian / AdAge:

Who's Behind the Sponsored Content at BuzzFeed, Gawker, Hearst and WashPo? — A Look at Four Big Publishers, And How Their Native-Advertising Teams Shape Up — What good is native advertising if it doesn't talk like a native? — To help advertisers, media companies are building teams …

Discussion: @romenesko, Thanks:@steverubel

Glenn Greenwald / Guardian:

The perfect epitaph for establishment journalism — ‘If MI5 warns that this is not in the public interest who am I to disbelieve them?’, says the former editor of The Independent — Like many people, I've spent years writing and speaking about the lethal power-subservient pathologies plaguing establishment journalism in the west.

Discussion: Poynter, @glinner, @justinraimondo and The Independent

Alex Kantrowitz / AdAge:

$70 Billion TV Ad Market Eases Into Digital Direction — Baby Steps Start After Years of Resisting Change — Earlier this year, DirecTV took a step into the future of TV advertising. Rather than let marketers target only shows and geographic markets, it allowed them to zero in on specific audiences — down to the individual home.

Thanks:@kantrowitz

John Sides / The Monkey Cage:

Media coverage of the 2012 election was fair and balanced after all — A majority of Americans distrust the media. Scholarly assessments of the media are usually no better. And these sentiments often reach fever pitch during a political campaign when the news media are accused …

Discussion: @monkeycageblog, Wonkblog and Politico

Lucas Shaw / The Wrap:

YouTube Partner: We Are ‘Not Happy’ With Money From Subscription Channels — Alchemy Networks CEO Peter Griffith was one of the first media executives to bet YouTube viewers would pay to access certain channels. His company was one of the YouTube's initial partners when it debuted subscription channels …

Carl Swanson / New York Magazine:

A chat with longtime editor-in-chief Graydon Carter on Vanity Fair's centennial — 154 Minutes With Graydon Carter — Morning coffee at home on Vanity Fair's centennial. — Longtime Vanity Fair editor-in-chief Graydon Carter's West Village townhouse is embellished …

Discussion: @cullin, @silvermanjacob, @anttiisokangas, @carlstwitt and FishbowlNY

Jeff John Roberts / GigaOM:

A web page that lasts forever: the plan to stop “link rot” in law and science — Imagine a research library where most of the books are missing footnotes — where the bottom of the pages are stained or ripped out, making it impossible for scholars to tell the sources of information.

Discussion: Ars Technica

Joe Pompeo / Capital New York:

International New York Times kicks off rebranding with global events and free digital access — ‘International New York Times’ kicks off with events in Paris, Tel Aviv, Dubai, Singapore and more — As readers pick up the final issue today of The International Herald Tribune under the title …

Discussion: AdExchanger, Associated Press, @analystarun and @bairdjulia

Simon Tisdall / Guardian:
International Herald Tribune: the paper of the American abroad

Discussion: @kopfzeiler, @danbilefsky, Talking New Media, FishbowlNY, The Huffington Post, Garcia Media and magCulture.com/blog

Stuart Dredge / Guardian:

Mipcom: TV bosses upbeat as technology opens new opportunities — Executives praise original shows commissioned by the likes of Netflix, Amazon and Hulu - and look to fresh platforms — Breaking news: TV industry conference full of people hailing a golden age of television.

Discussion: @stuartdredge

Margaret Sullivan / The Public Editor's Journal:

Is The Times Being Stealthy? Or Just Improving Its Reporting in Real Time? — When an article goes online in one form, changes a few hours later and appears in print in still another form, what exactly is happening? Is this sneakiness, as some claim, or just garden-variety editing to make an evolving story better?

Discussion: @eyeseast, @davidkenner, @aynte, Kirk LaPointe's … and Gannett Blog

Michael Sebastian / New York Business:

Hearst to move Country Living's edit staff to Alabama — Hearst Magazine is moving Country Living's editorial operations to Birmingham, Ala., from its current location in New York, the company said Monday. Current edit staffers, who learned of the news Monday afternoon, will not make the move.

Discussion: WWD Media Headlines, MinOnline and FishbowlNY