Mediagazer: Who's Behind the Sponsored Content at BuzzFeed, Gawker, Hearst and WashPo? (Michael Sebastian/AdAge)

11:20 AM ET, October 15, 2013

Top News:

Peter Kafka / AllThingsD:

Booming Vox Media, the People Behind The Verge and SB Nation, Raises Another Huge Round — Tech investors are supposed to avoid content businesses. But they do make exceptions: The people who brought you the Huffington Post, for example, have been able to raise a ton of money for BuzzFeed.

Discussion: GigaOM, @justinnxt, @agolis, @mattbuchanan, @jeffjohnroberts and @pkafka

Brian Stelter / New York Times:

Netflix, as Easy as Changing the Channel — The television two-step is familiar to nearly every household with a TV set and a Netflix subscription. To watch cable, the television must be on one setting; to browse Netflix, it has to be on another. For some family members …

Discussion: @beauwillimon, @pkafka, @mariondebruyne, @brianstelter and Los Angeles Times

Bloomberg:
Netflix Gets Assist From TiVo in Push to Join Cable-TV Lineup

Discussion: SlashGear

Amol Sharma / Wall Street Journal:
Sony Strikes Production Deal With Netflix

Discussion: News Release Archive, The Wrap, TechnoBuffalo, Deadline.com, VentureBeat, SlashGear, The Verge, Hollywood Reporter, Reuters, Los Angeles Times, @amolsharmawsj and Wall Street Journal

Michael Sebastian / AdAge:

Who's Behind the Sponsored Content at BuzzFeed, Gawker, Hearst and WashPo? — A Look at Four Big Publishers, And How Their Native-Advertising Teams Shape Up — What good is native advertising if it doesn't talk like a native? — To help advertisers, media companies are building teams …

Discussion: @paulcarr and @romenesko, Thanks:@steverubel

Tanzina Vega / New York Times:

Harper's Redesigns Its Web Site and Embraces Branded Content — HARPER'S Bazaar is joining the growing list of media properties whose publishers are supplementing more traditional forms of advertising with sponsored content. — The magazine, which is owned by Hearst …

Discussion: @careyathearst, @hearstcorp and @dmaunited

Lucas Shaw / The Wrap:

YouTube Partner: We Are ‘Not Happy’ With Money From Subscription Channels — Alchemy Networks CEO Peter Griffith was one of the first media executives to bet YouTube viewers would pay to access certain channels. His company was one of the YouTube's initial partners when it debuted subscription channels …

Andrew Beaujon / Poynter:

The International New York Times debuts — The first edition of The International New York Times appeared Tuesday. It replaces the International Herald Tribune. In a letter to readers on the front page, Times Publisher Arthur O. Sulzberger Jr. says his father “had the vision to make The Times a national newspaper in 1980.”

Discussion: FishbowlNY, New York Times, Associated Press and @poynter

Joe Pompeo / Capital New York:
International New York Times kicks off rebranding with global events and free digital access

Discussion: @analystarun, AdExchanger, @bairdjulia, Associated Press, BtoB Magazine, FishbowlNY and Guardian

Brent Lang / The Wrap:

Politico CEO Jim VandeHei Talks Capital New York Relaunch, Jeff Bezos' WaPo Purchase — Jim VandeHei will bring his 15 years of covering Beltway wheeling and dealing to helping Politico and its new Big Apple bauble Capital New York in its quest to become the dominant force in political journalism.

Discussion: Digiday, Folio, FishbowlDC, Adweek, New York Times, USA Today and Politico

Anthony Ha / TechCrunch:

Betting That Millennials Want Substantive News And Commentary, PolicyMic Raises $3M — How many younger readers really care about news and politics — as opposed to celebrity gossip, viral videos, and cat GIFs? Well, a site called PolicyMic is built around the proposition that readers under 35 …

Discussion: @erichippeau and @jacobdhorowitz

Michael Sebastian / AdAge:

Hearst to Move Country Living's Edit Operations to Alabama — New York-Based Edit Staffers Won't Move, but Some Will Get New Jobs at Company — Hearst Magazine is moving Country Living's editorial operations to Birmingham, Ala., from its current location in New York, the company said Monday.

Discussion: FishbowlNY, WWD Media Headlines, @betsyemmons, @huffpostmedia and MinOnline

Alex Kantrowitz / AdAge:

$70 Billion TV Ad Market Eases Into Digital Direction — Baby Steps Start After Years of Resisting Change — Earlier this year, DirecTV took a step into the future of TV advertising. Rather than let marketers target only shows and geographic markets, it allowed them to zero in on specific audiences — down to the individual home.

Discussion: @initiativeww, @joegarde and @gfulgoni, Thanks:@kantrowitz

John Sides / The Monkey Cage:

Media coverage of the 2012 election was fair and balanced after all — A majority of Americans distrust the media. Scholarly assessments of the media are usually no better. And these sentiments often reach fever pitch during a political campaign when the news media are accused …

Discussion: @monkeycageblog, Wonkblog and Politico

Carl Swanson / New York Magazine:

A chat with longtime editor-in-chief Graydon Carter on Vanity Fair's centennial — 154 Minutes With Graydon Carter — Longtime Vanity Fair editor-in-chief Graydon Carter's West Village townhouse is embellished with a dime-store Halloween scare kit: fake cobwebs, a dangling bat …