Mediagazer: If native advertising is so harmless, why does it need to mislead readers? (Bob Garfield/Guardian)

5:25 PM ET, February 25, 2014

Top News:

Andrew Ross Sorkin / DealBook:

Owner of Twitter parody account @GSElevator is John Lefevre, a former bond executive who has never worked at Goldman Sachs — @GSElevator Tattletale Exposed (He Was Not in the Goldman Elevator) — A three-year parlor game has been taking place on Wall Street to identify …

Margaret Sullivan / The Public Editor's Journal:

Two years ago the New York Times erroneously reported that John Lefevre worked at Goldman — The Goldman Sachs Elevator Stalker Is Revealed — as a Fibber — It's safe to talk on the elevator again at Goldman Sachs. The author of a snarky Twitter feed — @gselevator …

Discussion: Mediaite, @jswatz, @felixsalmon, @nytfridge, @mattfleg, @tomgara, cnbc.com, @jayrosen_nyu and @willystaley

J.K. Trotter / Gawker:

No, Margaret Sullivan, Goldman Sachs Never Banned Talking In Elevators — New York Times Public Editor Margaret Sullivan weighed in today on DealBook editor Andrew Ross Sorkin's unmasking of the titanically unfunny Twitter account @GSElevator, which purported to publish conversations overheard …

Discussion: @moorehn, @pkafka, @mattzeitlin and @rubinafillion

Kevin Roose / New York Magazine:

Is the @GSElevator Mystery Really Solved? — Last night, Andrew Ross Sorkin of the New York Times made waves by exposing the identity of @GSElevator, the anonymous Twitter scribe (and now, book author in the making) who purported to relay conversations from inside the elevators at Goldman Sachs.

Discussion: DealBook and Business Insider

Joe Pompeo / Capital New York:

Bloomberg View relaunches on its own — Bloomberg View is getting a makeover. — The online opinion play, which was created by Bloomberg L.P. in 2011 as a complement to the company's news products, is set to relaunch at 9:30 a.m. with a slick, mobile-friendly layout and its own URL, bloombergview.com.

Discussion: FishbowlNY and @annecronin

Mathew Ingram / Gigaom:

Reddit embraces its role as a journalistic entity with new live-reporting feature — Some critics may see Reddit as a more restrained version of the online community 4chan — a place for nerds to talk about Star Trek or whatever the latest meme is — but the site has also become a place …

Discussion: The Verge, @antderosa, @willmcavoyacn, @elanazak, @craigewer, @jaredbkeller and @jesseholcomb, Thanks:@mathewi

Tim Baysinger / Broadcasting & Cable:

Meyers' ‘Late Night’ Debut Tops Fallon — ‘Tonight Show’ dips but still up over season average — Seth Meyers' debut Monday as host of Late Night drew a 2.6 overnight rating in metered-markets, according to Nielsen. That was up 13% from what Jimmy Fallon drew in his Late Night debut in March 2009.

Discussion: Mediaite, Speakeasy and Softpedia News

Meredith Blake / Los Angeles Times:
Seth Meyers' ‘Late Night’ debut an understated affair

Discussion: USA Today, The Daily Beast, PopWatch, Hollywood Reporter, Hollywood Reporter, TIME, Newsday, Hollywood Life, Mediaite, Variety and Associated Press

Joanna Plucinska / Columbia Journalism Review:

Panelists at Columbia's J-school discussed how protests both encourage journalism and harm journalists — Panelists at Columbia's J-school discussed how protests both encourage journalism and harm journalists — Violent protests around the world may attract media attention and political change …

Bob Garfield / Guardian:

If native advertising is so harmless, why does it need to mislead readers? — It's hard to read the latest gimmick for infusing a dying industry with cash as anything other than journalism selling its soul — The devil walks into a bar and sits at a table with eight newspaper …

Discussion: @leshinton and @johnrobinson

Joe Pompeo / Capital New York:

The return of Newsweek — On March 7, one year and two months from the publication of what was to be its final print issue, copies of Newsweek will once again hit newsstands. There will just be a lot fewer of them—several hundred thousand in the U.S. and abroad.

Discussion: @photophilan, @monteiro, @capitalnewyork, @antderosa, @mlcalderone, @miamijournalism and @bendwalsh

Michael Calderone / The Huffington Post:

Richard Just, New National Journal Editor, Plans To ‘Reinvent’ Magazine — NEW YORK — Richard Just, the former top editor of The New Republic and Newsweek, has been named editor of National Journal. Just will oversee the print magazine and report to Editor-in-Chief Tim Grieve.

Discussion: Politico, LA Observed, NationalJournal.com and FishbowlDC

Kristen Hare / Poynter:

Ukrainian journalists work together to preserve documents for YanukovychLeaks … A group of Ukrainian journalists spent the weekend working to preserve “tens of thousands of documents” that were dumped in a reservoir behind the abandoned estate of fleeing Ukraine President Viktor Yanukovych …

Discussion: Global Investigative …, kyivpost.com, WorldViews, @michaelroston, Mashable and The Newspaper Guild

Nicole Levy / Capital New York:

The Wire adds two writers, plans to double staff — Atlantic Media's The Wire will add two new members to its staff next month, general manager Andrew Golis announced in a memo today. — Tim Carmody, who has written for websites like The Verge and Wired.com, will join as a contributing editor on the technology beat.

Discussion: @davidlsims, @tcarmody and @agolis

Dylan Byers / Politico:

Washington Post's Tim Lee defects to Ezra Klein's ‘Project X’ — Washington Post loses another to Ezra, builds overnight team — Yet another Washington Post staffer has defected to Ezra Klein's new Vox Media project: Tim Lee, who briefly served on Klein's Wonkblog before launching …

Discussion: @mlcalderone and @jeffjohnroberts

Bridget Williams / Mediaite:

Hello Mediaite Changes! And Farewell to Tommy Christopher — One thing you can always count on when you visit Mediaite.com is a cacophony of voices across the political spectrum. During 2014, expect to see even more of that. We are going to bring you the best, the worst, the smartest takes …

Discussion: Politico, The Daily Caller, @feldmaniac, @noahcrothman and @criticjane

John Eggerton / Broadcasting & Cable:

Revised FCC broadcast study will continue to face challenges from GOP House member — House to Hold Hearing On FCC Study — Rep. Walden says he will propose legislation to block study — House Communications Subcommittee Chairman Greg Walden (R-Ore.) said Tuesday he is …

Discussion: Variety

Janko Roettgers / Gigaom:

It's official: TiVo's co-founders start selling $49 QPlay TV streamer — TiVo co-founders Michael Ramsay and Jim Barton are back with a new venture dubbed QPlay that hopes to do for online video what TiVo did for television. The duo unveiled their new QPlay device and service Tuesday …

Discussion: Variety and CNET