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3:55 PM ET, February 25, 2014

Mediagazer

 Top News: 
Andrew Ross Sorkin / DealBook:
Owner of Twitter parody account @GSElevator is John Lefevre, a former bond executive who has never worked at Goldman Sachs  —  @GSElevator Tattletale Exposed (He Was Not in the Goldman Elevator)  —  A three-year parlor game has been taking place on Wall Street to identify …
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J.K. Trotter / Gawker:
No, Margaret Sullivan, Goldman Sachs Never Banned Talking In Elevators  —  New York Times Public Editor Margaret Sullivan weighed in today on DealBook editor Andrew Ross Sorkin's unmasking of the titanically unfunny Twitter account @GSElevator, which purported to publish conversations overheard …
Margaret Sullivan / The Public Editor's Journal:
Two years ago the New York Times erroneously reported that John Lefevre worked at Goldman  —  The Goldman Sachs Elevator Stalker Is Revealed — as a Fibber  —  It's safe to talk on the elevator again at Goldman Sachs.  The author of a snarky Twitter feed — @gselevator …
Joe Pompeo / Capital New York:
Bloomberg View relaunches on its own  —  Bloomberg View is getting a makeover.  —  The online opinion play, which was created by Bloomberg L.P. in 2011 as a complement to the company's news products, is set to relaunch at 9:30 a.m. with a slick, mobile-friendly layout and its own URL, bloombergview.com.
Discussion: FishbowlNY and @annecronin
Tim Baysinger / Broadcasting & Cable:
Meyers' ‘Late Night’ Debut Tops Fallon  —  ‘Tonight Show’ dips but still up over season average  —  Seth Meyers' debut Monday as host of Late Night drew a 2.6 overnight rating in metered-markets, according to Nielsen.  That was up 13% from what Jimmy Fallon drew in his Late Night debut in March 2009.
Discussion: Speakeasy and Softpedia News
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Michael Calderone / The Huffington Post:
Richard Just, New National Journal Editor, Plans To ‘Reinvent’ Magazine  —  NEW YORK — Richard Just, the former top editor of The New Republic and Newsweek, has been named editor of National Journal.  Just will oversee the print magazine and report to Editor-in-Chief Tim Grieve.
Kristen Hare / Poynter:
Ukrainian journalists work together to preserve documents for YanukovychLeaks … A group of Ukrainian journalists spent the weekend working to preserve “tens of thousands of documents” that were dumped in a reservoir behind the abandoned estate of fleeing Ukraine President Viktor Yanukovych …
Joe Pompeo / Capital New York:
The return of Newsweek  —  On March 7, one year and two months from the publication of what was to be its final print issue, copies of Newsweek will once again hit newsstands.  There will just be a lot fewer of them—several hundred thousand in the U.S. and abroad.
Marguerite Reardon / CNET:
AT&T, Verizon may join Comcast in Netflix streaming deal  —  AT&T and Verizon Communications may be the next big Internet service providers to strike a deal with Netflix to provide a direct connection from the video service to broadband customers.  —  On Monday, a day after Netflix announced …
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Bob Garfield / Guardian:
If native advertising is so harmless, why does it rely on misleading readers?  —  It's hard to read the latest gimmick for infusing a dying industry with cash as anything other than journalism selling its soul  —  The devil walks into a bar and sits at a table with eight newspaper …
Discussion: @johnrobinson and @leshinton
Dylan Byers / Politico:
Washington Post's Tim Lee defects to Ezra Klein's ‘Project X’  —  Washington Post loses another to Ezra, builds overnight team  —  Yet another Washington Post staffer has defected to Ezra Klein's new Vox Media project: Tim Lee, who briefly served on Klein's Wonkblog before launching …
Discussion: @mlcalderone and @jeffjohnroberts
Lucas Shaw / The Wrap:
Disney Goes Where No Other Studio Has Gone: An iTunes Movie Storage Deal  —  When Disney unveils its new cloud-based movie service Tuesday, it will be able to boast about a partner that has eluded all of its peers - Apple.  Disney Movies Anywhere will enable users to stream or download Disney movies …
Nicole Levy / Capital New York:
The Wire adds two writers, plans to double staff  —  Atlantic Media's The Wire will add two new members to its staff next month, general manager Andrew Golis announced in a memo today.  —  Tim Carmody, who has written for websites like The Verge and Wired.com, will join as a contributing editor on the technology beat.
Discussion: @agolis
 
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Say Media / Say Daily:
Are You Ready?  Here Comes the Flood of Anonymous Apps  —  From the nameless comments on news stories about politics to free-for-all Web forums like Topix, anonymous text has proved to...
AdExchanger:
Behind Adobe's Primetime Push  —  Most know Adobe for the company's Creative and Marketing Cloud offerings, but it's the company's end-to-end, “TV Everywhere” platform Adobe Primetime that steals the show …
Search Marketing Expo News:
The Latest on “Not Provided” and More at SMX Advanced - Register Now  —  Ask a search marketer what they love about their job and you'll likely hear “it's always changing.”  Just this week, Google upset the apple cart …
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 More News: 
Michael Calderone / The Huffington Post:
MSNBC's Ed Schultz Cancels Address At Democratic Fundraiser
Discussion: Inside Cable News and Mediaite
Merrill Knox / TVNewser:
Bieber Protest Hoax Fools Fox News, CNN
Discussion: TVSpy, Variety and CNN
Thomas Rose / J-Source:
Journalists As Agents of State Surveillance
Discussion: CAJ
Dylan Byers / Politico:
Josh Barro to join The New York Times
 Earlier Picks: 
Joshua Rothman / New Yorker:
Why Is Academic Writing So Academic?  —  A few years ago …
Bill Mickey / Folio:
Forbes Licenses Brand Name to Mobile Payment Provider
Discussion: NetNewsCheck Latest and Forbes