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11:05 AM ET, April 1, 2014

Mediagazer

 Top News: 
Kara Swisher / Re/code:
Yahoo Mulling Plans to Ax Its Shine Women's Site, Opting for More Online Lifestyle “Magazines”  —  Yahoo's Marissa Mayer is poised to take an ax to its longtime and massive women-focused content site Shine, closing it down by the second quarter, according to numerous sources close to the situation.
Joe Pompeo / Capital New York:
Bloomberg considering launch of new politics site; in talks with John Heilemann and Mark Halperin  —  ‘Game change’ for Bloomberg?  —  As part of a developing digital strategy, Bloomberg L.P. has talked to the prominent political journalists John Heilemann and Mark Halperin about launching …
Discussion: @joepompeo and @alexweprin
The Wrap:
Blue Ant Media Invests in YouTube Network Omnia Media  —  Canadian TV company Blue Ant Media has invested in Omnia Media, YouTube's third largest music-focused network.  —  Blue Ant did not disclose the size of it investment, though those familiar with the deal said the privately held company took …
Discussion: Digital Journal
Ed Sussman / PandoDaily:
A framework for social journalism by former fastcompany.com chief Ed Sussman  —  The New Rules of Social Journalism: A Proposal  —  My timing was not ideal.  —  Last Thursday, Fortune reported that a number of guest contributors on Forbes.com, Seeking Alpha, Wall Street Cheat Sheet …
Discussion: @jayrosen_nyu
Alexia Tsotsis / TechCrunch:
Jawbone acquires personalised music playlist app Playground.fm, deal said to be over 8 figures  —  Jawbone Snaps Up Playground.fm  —  Looks like instead of being acquired, wrist and speaker hardware company Jawbone is doing some acquiring, scooping up social and personalized music playlist …
Discussion: hypebot
Dan Gillmor / Slate:
Pew's media report failed to count advocacy journalists at places like Human Rights Watch  —  In Praise of the Almost-Journalists  —  The overlooked advocate writers who are making a difference in online media.  —  Hope is the latest trend in journalism.
Philiana Ng / Hollywood Reporter:
Stephen Colbert Fires Back at Racial Tweet Outcry With ‘Colbert Report’ Segment  —  “The dark forces trying to silence my message of core conservative principles mixed with youth-friendly product placement have been thwarted,” Colbert said in Monday's episode, dedicated to the controversy.
Edmund Lee / Bloomberg:
Comcast Plans $2.5 Billion More in Stock Buybacks  —  Comcast Corp. (CMCSA) is planning to increase its share buyback program by more than 80 percent if investors approve its $45 billion acquisition of Time Warner Cable Inc., boosting shareholder returns.  —  Comcast will add $2.5 billion …
Discussion: Deadline.com
Douglas MacMillan / Wall Street Journal:
Yahoo in early talks to acquire online video service News Distribution Network for $300M  —  Yahoo in Talks to Buy Online-Video Service NDN — Sources  —  Deal Would Help Yahoo Compete With Google's YouTube  —  Yahoo Inc. is in preliminary talks to acquire online-video service News …
Mathew Ingram / Gigaom:
Like newspapers, Facebook determines who gets included editorially and who needs to buy ads  —  This is what happens when Facebook controls the signal, and it defines you as noise  —  A food-delivery startup called Eat24 touched off a minor frenzy of anti-Facebook sentiment recently …
Todd Spangler / Variety:
StyleHaul Taps Paramount Exec as Content Chief (Exclusive)  —  Disney's $500 million-plus acquisition of Maker Studios is the biggest example yet of Hollywood's appetite to assimilate the DNA of youth-skewing YouTube multichannel networks.  But it's a two-way street — and MCNs are just as eager to acquire studio smarts.
Press Gazette:
Glenn Greenwald named this year's recipient of the University of Georgia's McGill Medal for Journalistic Courage.  —  Glenn Greenwald wins US award for journalistic courage  —  The journalist most associated with the coverage of Edward Snowden's leak of phone and internet surveillance …
Discussion: Washington Times
Ingrid Lunden / TechCrunch:
Spotify Poaches Googler Alexander Kubaneishvili To Head Russia, Q3 Launch Planned  —  As Spotify creeps towards a reported IPO later this year, it is also carefully continuing to build out its international footprint, specifically targeting fast-growing, emerging markets.
Discussion: VentureBeat
Joe Pompeo / Capital New York:
Former Times Washington bureau chief David Leonhardt talks about new vertical, The Upshot  —  David Leonhardt gives us The Upshot  —  On March 6, New York Times employees gathered at the Times Center to hear about the ambitious projects that four of their colleagues are working on.
Discussion: @joepompeo
Alex Kantrowitz / AdAge:
Media Ratings Council defines viewability metric: 50% of pixels viewable for at least 1 second  —  MRC Tells Ad Industry It's Okay To Use Viewable Impressions  —  Advisory Against Viewability Is A Thing Of The Past  —  How Advertising Performs in a Social Media World
 
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 More News: 
Todd Spangler / Variety:
Why a Loss for Aereo Wouldn't Threaten Cloud Services
Natasha Lomas / TechCrunch:
Music Startup Spawnsong Wants To Be Kickstarter For Single Tracks
Discussion: hypebot
Ishbel Macleod / The Drum:
IPC Media in consultation to close Nuts
Discussion: IPC Media and Guardian
Janko Roettgers / Gigaom:
Pandora competitor Raditaz reemerges as CÜR Media, raises $9.6 million
Discussion: @daualset and hypebot
 Earlier Picks: 
Michael Depp / NetNewsCheck Latest:
The Future's Newspaper Rack Is Here
Discussion: Poynter and The Newspaper Guild
Todd Spangler / Variety:
Hulu Names Warner Bros. TV's Craig Erwich Head of Content
Ingrid Lunden / TechCrunch:
Twitter Buys France's Mesagraph And UK's SecondSync To Ramp Up Social TV Efforts In Europe
Todd Spangler / Variety:
Machinima Hires Cable Exec Chad Gutstein as CEO
Discussion: Re/code, VentureBeat and The Wrap