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9:30 AM ET, April 1, 2014

Mediagazer

 Top News: 
Kara Swisher / Re/code:
Yahoo Mulling Plans to Ax Its Shine Women's Site, Opting for More Online Lifestyle “Magazines”  —  Yahoo's Marissa Mayer is poised to take an ax to its longtime and massive women-focused content site Shine, closing it down by the second quarter, according to numerous sources close to the situation.
Ed Sussman / PandoDaily:
A framework for social journalism by former fastcompany.com chief Ed Sussman  —  The New Rules of Social Journalism: A Proposal  —  My timing was not ideal.  —  Last Thursday, Fortune reported that a number of guest contributors on Forbes.com, Seeking Alpha, Wall Street Cheat Sheet …
Alexia Tsotsis / TechCrunch:
Jawbone acquires personalised music playlist app Playground.fm, deal said to be over 8 figures  —  Jawbone Snaps Up Playground.fm  —  Looks like instead of being acquired, wrist and speaker hardware company Jawbone is doing some acquiring, scooping up social and personalized music playlist …
Discussion: hypebot
Joe Pompeo / Capital New York:
Bloomberg considering launch of new politics site; in talks with John Heilemann and Mark Halperin  —  ‘Game change’ for Bloomberg?  —  As part of a developing digital strategy, Bloomberg L.P. has talked to the prominent political journalists John Heilemann and Mark Halperin about launching …
Discussion: @joepompeo and @alexweprin
Todd Spangler / Variety:
StyleHaul Taps Paramount Exec as Content Chief (Exclusive)  —  Disney's $500 million-plus acquisition of Maker Studios is the biggest example yet of Hollywood's appetite to assimilate the DNA of youth-skewing YouTube multichannel networks.  But it's a two-way street — and MCNs are just as eager to acquire studio smarts.
Douglas MacMillan / Wall Street Journal:
Yahoo in early talks to acquire online video service News Distribution Network for $300M  —  Yahoo in Talks to Buy Online-Video Service NDN — Sources  —  Deal Would Help Yahoo Compete With Google's YouTube  —  Yahoo Inc. is in preliminary talks to acquire online-video service News …
Ingrid Lunden / TechCrunch:
Spotify Poaches Googler Alexander Kubaneishvili To Head Russia, Q3 Launch Planned  —  As Spotify creeps towards a reported IPO later this year, it is also carefully continuing to build out its international footprint, specifically targeting fast-growing, emerging markets.
Dan Gillmor / Slate:
Pew's media report failed to count advocacy journalists at places like Human Rights Watch  —  In Praise of the Almost-Journalists  —  The overlooked advocate writers who are making a difference in online media.  —  Hope is the latest trend in journalism.
Mathew Ingram / Gigaom:
Like newspapers, Facebook determines who gets included editorially and who needs to buy ads  —  This is what happens when Facebook controls the signal, and it defines you as noise  —  A food-delivery startup called Eat24 touched off a minor frenzy of anti-Facebook sentiment recently …
Press Gazette:
Glenn Greenwald wins US award for journalistic courage  —  The journalist most associated with the coverage of Edward Snowden's leak of phone and internet surveillance by the National Security Agency has been named his year's recipient of the University of Georgia's McGill Medal for Journalistic Courage.
Discussion: Washington Times
Joe Pompeo / Capital New York:
Former Times Washington bureau chief David Leonhardt talks about new vertical, The Upshot  —  David Leonhardt gives us The Upshot  —  On March 6, New York Times employees gathered at the Times Center to hear about the ambitious projects that four of their colleagues are working on.
Discussion: @joepompeo
Alex Kantrowitz / AdAge:
Media Ratings Council defines viewability metric: 50% of pixels viewable for at least 1 second  —  MRC Tells Ad Industry It's Okay To Use Viewable Impressions  —  Advisory Against Viewability Is A Thing Of The Past  —  How Advertising Performs in a Social Media World
Ted Johnson / Variety:
FCC Votes to Bar Stations from Jointly Selling Ad Time  —  The FCC on Monday prohibited so-called “sidecar” deals among stations in the same market, a move that Chairman Tom Wheeler said will close a loophole that has allowed major media groups from skirting media ownership rules.
Todd Spangler / Variety:
Why a Loss for Aereo Wouldn't Threaten Cloud Services  —  Aereo, which will fight for its life before the Supreme Court next month, has issued dire warnings that if its TV-streaming service is ruled illegal, it would spell the doom of “cloud-based” services like Dropbox or Google Drive.
Lucia Moses / Digiday:
Can Mashable pull a BuzzFeed?  —  Mashable is growing up.  —  Started as a social media blog by a 19-year-old Scot, the news site is now flush with $14 million in venture capital that it's using to bankroll an ambitious plan to become the CNN for the mobile- and social-addicted generation.
 
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 More News: 
Natasha Lomas / TechCrunch:
Music Startup Spawnsong Wants To Be Kickstarter For Single Tracks
Discussion: hypebot
Ishbel Macleod / The Drum:
IPC Media in consultation to close Nuts
Discussion: IPC Media and Guardian
Janko Roettgers / Gigaom:
Pandora competitor Raditaz reemerges as CÜR Media, raises $9.6 million
Discussion: @daualset and hypebot
Michael Depp / NetNewsCheck Latest:
The Future's Newspaper Rack Is Here
Discussion: Poynter and The Newspaper Guild
Todd Spangler / Variety:
Hulu Names Warner Bros. TV's Craig Erwich Head of Content
Ingrid Lunden / TechCrunch:
Twitter Buys France's Mesagraph And UK's SecondSync To Ramp Up Social TV Efforts In Europe
 Earlier Picks: 
Todd Spangler / Variety:
Machinima Hires Cable Exec Chad Gutstein as CEO
Discussion: Re/code, VentureBeat and The Wrap
Chris Ariens / TVNewser:
CNN Hits New Digital Heights in March
Discussion: Politico and FishbowlDC
Suzanne Vranica / Wall Street Journal:
YouTube seeks more TV ad dollars, offering audience guarantees and placement on top shows
Discussion: SocialTimes and VentureBeat
Ben Dooley / Mother Jones:
IBT Media, Newsweek's new owner, has strong ties to Christian college Olivet University and evangelical sect led by Korean pastor David Jang