Mediagazer: An entire Hollywood-like industry has grown around YouTube creators; MCNs, agents and advertisers (Felix Gillette/Businessweek)

4:20 PM ET, August 28, 2014

Top News:

Felix Gillette / Businessweek:

An entire Hollywood-like industry has grown around YouTube creators; MCNs, agents and advertisers — Hollywood's Big-Money YouTube Hit Factory — When Brian Robbins first told people he was going full time into the YouTube (GOOG) business, his colleagues in Hollywood were incredulous.

Discussion: @bw, @sfiegerman, @katyfinneran, @pkafka, @bradstone, @felixgillette, @sub8u, SocialTimes and @koblin

John McDermott / Digiday:

Turns out traditional publishers do just fine with millennials — The conceit of a raft of new publishers is that traditional media companies have lost their way with young audiences. — And while it turns out many of the self-proclaimed millennial publications do attract proportionally …

Discussion: The Huffington Post, @mathewi, @moksha_f, @n_c_b, @daniellenuss, @digiday and @avantguild

Alastair Reid / Journalism.co.uk:

Report: Guardian maintains lead with most monthly web-only UK readers — The Guardian website is again the most widely read newspaper site in the UK according to new figures from the National Readership Survey (NRS), recording just under 8 million web-only readers in June 2014.

Discussion: Press Gazette and @wblau

Susannah Nesmith / Columbia Journalism Review:

Florida's monthly paper The Coastal Star sees more success with print than digital — Florida news outlet sees more success with print than digital — For one news monthly, a perfect confluence of demographics has led to a successful newsprint publication

Discussion: @susannahnesmith, @ryanchittum, @tiffinit, @cjr and @jbenton

Joe Pompeo / Capital New York:

At Condé Nast, editors clash with growing video division — Since early 2013, Condé Nast has been sinking resources into digital video via Condé Nast Entertainment, a division that creates web series and other video content for its magazine brands like Vanity Fair, Glamour, GQ and Wired.

Discussion: MediaWire Daily, The New York Observer, @peterlauria3 and @felixsalmon

David Sessions / Patrol:

To keep up with the demands of the Web, online news sites are overproducing worthless content — The State of the Internet is Awful, and Everybody Knows It — I began my media career about seven years ago as an unabashed internet enthusiast. As I've said before, I never worked …

Discussion: @digidave, @jimmacmillan, @mathewi, @jonmarino, @newsliteracy, @georgeprof, @jaredbkeller, @michaelbd, @rmschneiderman, @noreenmalone, @joshuafoust, @nxthompson, @haettinger, @mathewi and Washington Post

Alison Langley / Columbia Journalism Review:

Ukraine Today, a 24-hour news channel, is now available online and via satellite; aims to clarify Russian media misinformation — Ukraine Today aims to clarify Russian media misinformation — Media mogul Igor Kolomoisky has his sights set high for the 24-hour news channel

Discussion: Aljazeera, Latest News & Headlines and @cjr

Ricardo Bilton / Digiday:

Playboy rebrands its digital content with a SFW look and editorial focus, to encourage content sharing — Playboy goes (mostly) smut-free for a digital rebrand — “I read Playboy for the articles” used to be an excuse for guys to pick it up at newsstands. Starting today, it's core to the magazine's digital strategy.

Discussion: Adweek, @jaredbkeller, Salon and @digiday

Michelle Castillo / Adweek:

Vice Director of global marketing Jonathan Hunt joins Vox as VP for marketing & partnerships — Vice's Director of Global Marketing Jonathan Hunt Heads to Vox — Will help company expand — Jonathan Hunt, who led Vice's global marketing efforts, is leaving his post to help Vox Media expand …

Discussion: @bankoff, @reckless, @lock and @voxmediainc

Lucia Moses / Digiday:

As traditional media outlets scale back foreign bureaus, new media fills the void — How the news upstarts covered ISIS — The rallying cry for those bemoaning the demise of newspapers was, “Without The New York Times, who would cover Iraq?” Well, quite a few places, it turns out.

Discussion: @kevglobal, @moneyries, @buzzfeedben and @apompliano

Eric Blattberg / Digiday:

Mashable turns to YouTube as branded video becomes the main focus of its monetization strategy — Why Mashable centers its video strategy on YouTube — Most publishers pushing into video try get people to their sites and then use YouTube for marketing. Not so for Mashable …

Kim Masters / Hollywood Reporter:

Amid layoffs, Turner is seeking a programming chief to turn its broadcasting unit around — Turner Layoffs Arrive Amid Search for Strong TV Exec — The question is whether Time Warner can attract the type of executive talent it wants to run channels including TBS, TNT and CNN