Top News:


Capital to become POLITICO New York as parent company sets expansion plans — Capital will be rebranded and relaunched as POLITICO New York as part of an expansion at its Beltway-based parent company, which is gearing up to roll out new satellite publications across the U.S. and Europe.
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Politico launching sites for New Jersey and Florida, plus Playbook tipsheets in New Jersey, California, Illinois, and Massachusetts — POLITICO to rebrand ‘Capital New York,’ expand to New Jersey and Florida — As part of its expansion into states, POLITICO will rebrand 'Capital …
Discussion:
New York Times, @rizzotk and Gawker

Politico Europe hires Alex Spence for media, as slew of hires, bureaus is announced
Discussion:
@ryanheathwriter, Guardian, @djpolitico, @joepompeo and @annelaumen


New ASME guidelines remove barriers to editors creating ad content and publishers selling magazine cover ads — Magazine Trade Group Overhauls Advertising Guidelines — Now OK for Editors Make Ads — The American Society of Magazine Editors has overhauled its guidelines …
Discussion:
@heyfeifer and @jayrosen_nyu
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New ASME guidelines recommend that native advertising be clearly labeled and distinguished from editorial content — Editorial Guidelines — ASME Guidelines for Editors and Publishers — The true value of a print or digital magazine brand lies in its relationship with its readers.
Discussion:
Poynter


Netflix stock up over 10% after beating estimates for new subscribers: 2.3M in US, and 2.6M non-US; Q1 revenue of $1.57B — Netflix Adds 4.9M New Members In Q1, Sending Shares Up More Than 10% — Following the bell today, Netflix reported its first quarter financial performance …
Discussion:
Wall Street Journal, Re/code, BuzzFeed, Home Media Magazine, Bloomberg Business, Quartz, Business Insider, @richbtig, Forbes, The Verge, USA Today and Pocket-lint


NYT Digital Leader ‘Optimistic’ About Role in Social-Media World — When New York Times Co. hired Kinsey Wilson in November to lead the newsroom's digital strategy, it looked for someone to work with him on the business side. Last month, the Times decided that Wilson should do both.
Discussion:
Bloomberg Business, Thanks:@gerryfsmith
RELATED:

NYT Now relaunching as free app on May 11
Discussion:
Poynter, FishbowlNY, The Next Web, @bydanielvictor, @jasonabbruzzese and @the_fjp


The recent loss of two top execs demonstrate the Voice of America's recent decline — Signs of Turmoil Seen for Voice of America — WASHINGTON — When David Ensor announced last week that he was stepping down as the director of the Voice of America, critics saw the move as the latest sign …


Blow To Internet.org As Indian Internet Companies Begin To Withdraw — A day after Flipkart exited from the Airtel Zero platform, Cleartrip, NDTV, Newshunt and the Times Group announced that they are stepping away from Facebook's internet.org initiative today.
Discussion:
Business Insider, PandoDaily, Business Standard, The Verge, YourStory.com, ZDNet and Mashable


Twitter's new homepage for people not signed in highlights tech, business, and space news, as well as TV, pop artists, politics, and celebrities — Twitter unveils a new homepage for people who aren't signed in — Twitter spent the past year trying to convince skeptics that its relatively slow progress …
Discussion:
The Twitter Blog, USA Today, The Next Web, VentureBeat and Re/code


Social Chain is a British viral content company making money through dubious advertising models — Meet The Company Secretly Running All Your Favourite Social Media Accounts — A group of twentysomethings in Manchester are taking over Twitter in Britain, and making hundreds of thousands of pounds in the process.


FCC chief Tom Wheeler champions net neutrality in keynote to broadcasters, details spectrum auction plans — Seeking Support for Open Internet, FCC Chairman Plays the Cable Card — In speech to broadcasters, Wheeler likens web regulations to must-carry rules
Discussion:
Radio & Television …, Broadcasting & Cable, Hollywood Reporter, Re/code and FierceCable


What BuzzFeed can learn from Time, USA Today, and MTV — The Eternal Return of BuzzFeed — What the online juggernaut can learn from Time, USA Today, and MTV — Before Nyan Cat, before “Imma let you finish,” even before rickrolling, there was a small startup in New York dedicated to finding pre-viral content online.
Discussion:
@rubinafillion, @moorehn, @yayitsrob and FishbowlNY