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12:50 PM ET, March 24, 2021

Mediagazer

 Top News: 
Ev Williams / Medium:
Medium announces buyout offers to everyone in its editorial division and the departure of Siobhan O'Connor, VP of editorial, as it adjusts publication strategy  —  We announced a buyout and leadership change to the Medium editorial team today.  Below is the email I sent to the company.  —  Team,
David Leonhardt / New York Times:
Analysis finds 87% of COVID-19 coverage in the national US media last year was negative, compared to 51% in international media and 64% in scientific journals  —  The U.S. media is offering a different picture of Covid-19 from science journals or the international media, a study finds.
Steven Perlberg / Insider:
Leaked memo: NYT is creating a system to approve outside work by its journalists, including newsletters, podcasts, book deals, or consulting on film projects  —  - A committee of Times leaders are expected to review outside work for journalists.  — Both paid and unpaid newsletters may require approval from The Times.
Axios:
Ahead of House hearing, Mark Zuckerberg calls for Section 230 reform that makes protections conditional on platforms' ability to identify and remove content  —  Facebook CEO Mark Zuckerberg will tell lawmakers his plan for “thoughtful reform” of a key tech liability shield rests …
Meg James / Los Angeles Times:
LA Times says it has received a $10M PPP loan, its first during the pandemic, to help cover payroll and other costs amid a plunge in advertising revenue  —  The Los Angeles Times has received a $10-million loan through the federal Paycheck Protection Program — money that will help cover payroll …
Robert Channick / Baltimore Sun:
Filings: Stewart Bainum Jr. offered $650M to purchase all of Tribune Publishing even as its board endorsed a $630M offer from Alden Global Capital  —  A Maryland businessman has offered $650 million to purchase all of Tribune Publishing, the parent of The Baltimore Sun …
Tommy Christopher / Mediaite:
Politico Playbook criticized for an item that cast Trump's administration as having been more transparent than Biden's on migrant detention at the border  —  Journalists, progressives, and others hammered Politico for a Playbook item that cast the Trump administration as having been more transparent …
New York Times:
Brands including Ford and Nike are funding long-form branded content for streaming services like Hulu and HBO to reach audiences who no longer see short ads  —  As streaming video has gained in importance during the pandemic, advertisers have put more focus on Hollywood-level branded content as a way to reach viewers.
RELATED:
Jem Aswad / Variety:
Germany-based music company BMG and investment firm KKR say they will partner to pursue recorded music, music publishing, and other music-rights acquisitions  —  The already-crowded music-catalog-acquisition business just got a formidable new player: Germany-based music company BMG …
The Information:
Sources: DOJ is probing whether Sony's proposed $1.2B acquisition of Crunchyroll from WarnerMedia would give Sony dominance in the anime streaming market  —  Sony Pictures' hopes of countering Netflix and Amazon in the increasingly popular market for the Japanese-style animated videos known as anime has hit a snag.
Ian Parker / New Yorker:
A deep look at HGTV, a top-four cable network since 2018, and how it handled two crises: COVID-19, which shuttered TV production, and the slow demise of cable  —  In the streaming era, does the network need to be more than wallpaper?  —  One morning last June, a dozen executives at HGTV …
 
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 More News: 
Allison Schiff / AdExchanger:
Google says FLoC, its tool for advertisers to perform behavioral targeting, might not be compatible with GDPR and hence is stopping its testing in Europe
Nicole Gallucci / Mashable:
Q&A with WaPo video producer Dave Jorgenson, who has helped the outlet's TikTok account amass close to 900,000 followers through his witty and topical videos
Sara Fischer / Axios:
Brat TV, a digital studio that originally focused on YouTube, has licensed its content to Peacock and expects to grow its revenue this year from $15M to $35M
Discussion: @sarafischer
Matt Taibbi / TK News:
A skeptical look at Tim Wu's ideas about the First Amendment and Big Tech, now that he's at the National Economic Council, and why speech advocates should worry
Charlotte Tobitt / Press Gazette:
Daily Mail owner DMG Media has not signed a deal with Google as the “money isn't adequate and the terms are too restrictive,” per editor emeritus Peter Wright
 Earlier Picks: 
Rebecca Rubin / Variety:
Disney revamps its schedule and will release Cruella and Black Widow to Disney+ when they open in theaters, via “Premier Access” with a $30 fee for subscribers
Shinhee Kang / Columbia Journalism Review:
How local, Korean-language outlets covered the Atlanta shooting, focusing on the lives of the victims instead of writing profiles of the killer
Amy Mitchell / Pew Research Center:
Survey of 12K US adults: 43% got political news in the past week from Fox News, 10% from Newsmax, 7% from OAN; vast majority of the latter two also watched Fox
Sara Fischer / Axios:
Verizon Media Group to rebrand most of its media franchises as Yahoo products and sell subscriptions to those products via Yahoo+, a new subscription platform
Reuters:
Cineworld, owner of Regal Cinemas, strikes multi-year deal with Warner Bros. guaranteeing a 45-day theatrical window in the US starting in 2022