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8:40 AM ET, March 24, 2021

Mediagazer

 Top News: 
Ev Williams / Medium:
Medium announces buyout offers to everyone in its editorial division and the departure of Siobhan O'Connor, VP of editorial, as it adjusts publication strategy  —  We announced a buyout and leadership change to the Medium editorial team today.  Below is the email I sent to the company.  —  Team,
New York Times:
Brands including Ford and Nike are funding long-form branded content for streaming services like Hulu and HBO to reach audiences who no longer see short ads  —  As streaming video has gained in importance during the pandemic, advertisers have put more focus on Hollywood-level branded content as a way to reach viewers.
RELATED:
Meg James / Los Angeles Times:
LA Times says it has received a $10M PPP loan, its first during the pandemic, to help cover payroll and other costs amid a plunge in advertising revenue  —  The Los Angeles Times has received a $10-million loan through the federal Paycheck Protection Program — money that will help cover payroll …
Nicole Gallucci / Mashable:
Q&A with WaPo video producer Dave Jorgenson, who has helped the outlet's TikTok account amass close to 900,000 followers through his witty and topical videos  —  Welcome to Small Talk, a series where we catch up with the internet's favorite Extremely Online individuals offline.
Shinhee Kang / Columbia Journalism Review:
How local, Korean-language outlets covered the Atlanta shooting, focusing on the lives of the victims instead of writing profiles of the killer  —  Sang Yeon Lee first heard about last Tuesday's shootings in the same way as most others in Atlanta: after dusk fell, a breaking news alert appeared on his television screen.
Jem Aswad / Variety:
Germany-based music company BMG and investment firm KKR say they will partner to pursue recorded music, music publishing, and other music-rights acquisitions  —  The already-crowded music-catalog-acquisition business just got a formidable new player: Germany-based music company BMG …
Sara Fischer / Axios:
Verizon Media Group to rebrand most of its media franchises as Yahoo products and sell subscriptions to those products via Yahoo+, a new subscription platform  —  Verizon Media Group, the media division within Verizon, has 3 million people that pay for subscriptions across its portfolio …
Allison Schiff / AdExchanger:
Google says FLoC, its tool for advertisers to perform behavioral targeting, might not be compatible with GDPR and hence is stopping its testing in Europe  —  Google will not make FLoC-based cohorts available for testing in countries where GDPR and the ePrivacy Directive are in effect.
Rebecca Rubin / Variety:
Disney revamps its schedule and will release Cruella and Black Widow to Disney+ when they open in theaters, via “Premier Access” with a $30 fee for subscribers  —  As moviegoing slowly begins to rebound in the U.S., it appears Hollywood studios aren't yet ready to release …
Associated Press:
AP reporter Thein Zaw, who was arrested more than three weeks ago while covering a protest in Myanmar, released from detention after judge drops all charges  —  YANGON, Myanmar (AP) — Thein Zaw, a journalist for The Associated Press who was arrested more than three weeks ago while covering …
Discussion: The Hill
Ian Parker / New Yorker:
A deep look at HGTV, a top-four cable network since 2018, and how it handled two crises: COVID-19, which shuttered TV production, and the slow demise of cable  —  In the streaming era, does the network need to be more than wallpaper?  —  One morning last June, a dozen executives at HGTV …
Amy Mitchell / Pew Research Center:
Survey of 12K US adults: 43% got political news in the past week from Fox News, 10% from Newsmax, 7% from OAN; vast majority of the latter two also watched Fox  —  While Fox's audience spans ideologies on the right, its new challengers attract mainly conservatives
 
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 More News: 
Sara Fischer / Axios:
Brat TV, a digital studio that originally focused on YouTube, has licensed its content to Peacock and expects to grow its revenue this year from $15M to $35M
Discussion: @sarafischer
Matt Taibbi / TK News:
A skeptical look at Tim Wu's ideas about the First Amendment and Big Tech, now that he's at the National Economic Council, and why speech advocates should worry
Charlotte Tobitt / Press Gazette:
Daily Mail owner DMG Media has not signed a deal with Google as the “money isn't adequate and the terms are too restrictive,” per editor emeritus Peter Wright
John Williams / New York Times:
Paris Review names Emily Stokes, currently a senior editor at The New Yorker, as its new editor-in-chief
 Earlier Picks: 
Reuters:
Cineworld, owner of Regal Cinemas, strikes multi-year deal with Warner Bros. guaranteeing a 45-day theatrical window in the US starting in 2022
Kate Kaye / Digiday:
As publishers adopt single ID systems to replace third-party cookies, they are falling short in asking for users' consent and transparency about data use