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1:05 PM ET, April 12, 2022

Mediagazer

 Top News: 
Sara Fischer / Axios:
Sources: CNN planned to invest ~$1B in CNN+ over four years and projected 2M US subs in year one, but will likely cut back dramatically after spending ~$300M  —  Investment and projections for CNN+ are expected to be cut dramatically in response to a low adoption rate, two sources tell Axios.
RELATED:
Lucas Shaw / Bloomberg:
AT&T's purchase of Time Warner was a money-losing failure for AT&T but a big win for HBO, which has topped peers FX, Showtime, and AMC Networks at streaming  —  AT&T's acquisition of Time Warner was a failure for the phone company, which spent $85 billion to acquire the media conglomerate …
Diane Haithman / The Wrap:
Warner Bros. Discovery closed up 1.27% on Monday at $24.78 per share, after opening at $24.08 on its Nasdaq trading debut  —  Warner Bros. Discovery, the merged entity of WarnerMedia and Discovery, started its first Nasdaq trading day on Monday at $24.08 per share, rocketed up to close to $26 per share …
Brian Steinberg / Variety:
Warner Bros. Discovery, which owns Turner Sports and Eurosport, could become a global operator in sports over the next few years  —  There's a new contender in the arena.  —  As Discovery begins its new era of operating Warner Bros., HBO and Turner, all eyes are on how the new company …
Discussion: @bristei and Adweek
Ross A. Lincoln / The Wrap:
Returning from a hiatus, Rachel Maddow announces she will host her MSNBC show on Monday nights only from May to give herself more time to work on other projects  —  In her return from a hiatus of almost two months, Rachel Maddow announced on Monday night that starting in May, she'll begin hosting …
Elahe Izadi / Washington Post:
Gannett will cut at least one print day at 50 papers by June; Gannett exec says e-edition use is up 140% since March when print days were cut at 136 papers  —  When she was a child, Sandy Auburn's father read the comics to her; eventually, she learned to read them to him.
Colin Kirkland / MediaPost:
Forbes launches its first NFT collection, featuring 100 fictional billionaire investors with theoretical portfolios and virtual net worths based on NYSE pricing  —  Forbes, famous for its “Richest People In The World” list, is now offering anyone the chance to become a billionaire — a virtual billionaire, that is.
Foo Yun Chee / Reuters:
Source: Apple will face an additional EU antitrust charge in the coming weeks, in an investigation into music streaming triggered by a complaint from Spotify  —  Apple (AAPL.O) faces an additional EU antitrust charge in the coming weeks in an investigation triggered by a complaint from Spotify …
Alex Ritman / The Hollywood Reporter:
FIFA launches FIFA+, an ad-supported platform with live games from domestic leagues, archival content, and documentaries, but no World Cup games  —  The new ad-funded service will include live matches, a huge archive of World Cup clips and games, plus original content, including feature docs and series …
Janko Roettgers / Protocol:
Netflix is rolling out a Double Thumbs Up ratings option, which will appear next to the thumbs up and down buttons, to let it refine content recommendations  —  For nearly five years, Netflix has had simple thumbs-up and thumbs-down icons to express viewing preferences and help its algorithms provide better recommendations.
Megan Graham / Wall Street Journal:
OpenWeb, which helps publishers manage comments and user interactions, buys French digital ad firm Adyoulike for $100M to connect reader data with advertisers  —  The addition of Adyoulike will help publishers use first-party data to advertise to their readers
Discussion: MediaPost and @bmorrissey
 
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 More News: 
Jack Neff / Ad Age:
Comcast's ad sales unit Effectv says it will start using Comscore as a measurement alternative to Nielsen for local TV, covering 66 markets and 35M subscribers
Discussion: Next TV
Megan Graham / Wall Street Journal:
IAB: US digital ad spend rose 35% YoY to $189B in 2021, the largest gain since 2006; 10 publishers and platforms took 78.6% of the total, up from 78.1% in 2020
 Earlier Picks: 
Brendan I. Koerner / @brendankoerner:
[Thread] A nonfiction writer chronicles the times his books and articles have been “ripped off” without attribution by podcasters and YouTubers
Pranshu Verma / Washington Post:
A look at an international group of 1,300 librarians, historians, teachers, and children using open-source tools and Slack to back up Ukraine's digital archives