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9:20 PM ET, April 12, 2022

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 Top News: 
Alex Sherman / CNBC:
Sources: CNN+ has fewer than 10K daily users; CNN, the cable channel, had an average of 773K total viewers a day in 2021  —  - Fewer than 10,000 people are using CNN+ on a daily basis two weeks into its existence, sources said.  — The paltry audience casts doubt on the future …
RELATED:
Sara Fischer / Axios:
Sources: CNN planned to invest ~$1B in CNN+ over four years and projected 2M US subs in year one, but will likely cut back dramatically after spending ~$300M  —  Investment and projections for CNN+ are expected to be cut dramatically in response to a low adoption rate, two sources tell Axios.
Diane Haithman / The Wrap:
Warner Bros. Discovery closed up 1.27% on Monday at $24.78 per share, after opening at $24.08 on its Nasdaq trading debut
Sarah Scire / Nieman Lab:
After a two-year pause, the News Leaders Association is sharing its newsroom diversity survey this week; 303 outlets participated, missing the goal of 2,500  —  Meredith Clark, who has led the News Leaders Association's diversity survey in recent years, has resigned from the project.
J. Clara Chan / The Hollywood Reporter:
Elahe Izadi / Washington Post:
Gannett will cut at least one print day at 50 papers by June; Gannett exec says e-edition use is up 140% since March when print days were cut at 136 papers  —  When she was a child, Sandy Auburn's father read the comics to her; eventually, she learned to read them to him.
Bitch Media:
Bitch Media, a feminist media outlet founded 25 years ago, announces it will cease operations in June 2022; BitchMedia.org will remain accessible as an archive  —  Bitch Media has been an independent-media presence like no other.  Since 1996, we have provided nuanced, thoughtful …
J. Clara Chan / The Hollywood Reporter:
IAB: advertising revenue for podcasts, music, and radio streaming rose 58% YoY to $4.9B in 2021, growing more than for streaming video, social media, and search  —  An IAB report finds that digital audio — defined as podcasts and streaming for music and radio — had the largest year …
Discussion: insideradio.com and Ad Age
RELATED:
Megan Graham / Wall Street Journal:
IAB: US digital ad spend rose 35% YoY to $189B in 2021, the largest gain since 2006; 10 publishers and platforms took 78.6% of the total, up from 78.1% in 2020
Alex Ritman / The Hollywood Reporter:
FIFA launches FIFA+, an ad-supported platform with live games from domestic leagues, archival content, and documentaries, but no World Cup games  —  The new ad-funded service will include live matches, a huge archive of World Cup clips and games, plus original content, including feature docs and series …
Charlotte Rawlings / CampaignUK:
Time Out will end its London print edition after 54 years in June, to focus on its digital channels and Time Out Market, its events and restaurant arm  —  Publisher will focus on digital, social and Time Out Market.  —  Time Out Group has announced it will be stopping publication …
Jack Neff / Ad Age:
Comcast's ad sales unit Effectv says it will start using Comscore as a measurement alternative to Nielsen for local TV, covering 66 markets and 35M subscribers  —  Deal with Comcast's Effectv covers 66 local markets, 35 million subscribers and supports shift toward selling custom audiences during pandemic
Discussion: MediaPost and Next TV
 
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 More News: 
Politico:
A look at the 32-year-old liberal nonprofit magazine American Prospect, staffed by 14 people, which has broken big stories about the Biden administration
Sara Fischer / Axios:
Snap launches Dynamic Stories, which lets news outlets publish stories using RSS feeds, facilitating breaking news coverage, starting with 40+ publishers
Gillian Tan / Bloomberg:
Toronto-based Viral Nation, a digital brand marketing firm that also manages social media influencers, raises CAD$250M at a CAD$650M valuation
 Earlier Picks: 
Ross A. Lincoln / The Wrap:
Returning from a hiatus, Rachel Maddow announces she will host her MSNBC show on Monday nights only from May to give herself more time to work on other projects