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10:50 AM ET, April 13, 2022

Mediagazer

 Top News: 
Lesley Goldberg / Hollywood Reporter:
Amazon will rebrand IMDb TV as Freevee starting April 27 and plans to grow its slate of originals by 70% in 2022  —  The ad-supported streamer, home to ‘Alex Rider’ and a growing slate of original series and movies, will change its name starting April 27.  —  Amazon-backed IMDb TV is being rebranded.
Bitch Media:
Bitch Media, a feminist media outlet founded 25 years ago, announces it will cease operations in June 2022; BitchMedia.org will remain accessible as an archive  —  Bitch Media has been an independent-media presence like no other.  Since 1996, we have provided nuanced, thoughtful …
Jim Waterson / The Guardian:
The BBC names Chris Mason its political editor, replacing Laura Kuenssberg; Mason will take up the job at the end of May  —  Mason, a 20-year veteran at the BBC seen as a safe pair of hands, had originally declined to apply for job  —  Chris Mason has been named as the BBC's new political editor …
Alex Sherman / CNBC:
Sources: CNN+ has fewer than 10K daily users; CNN, the cable channel, had an average of 773K total viewers a day in 2021  —  - Fewer than 10,000 people are using CNN+ on a daily basis two weeks into its existence, sources said.  — The paltry audience casts doubt on the future …
RELATED:
Sara Fischer / Axios:
Sources: CNN planned to invest ~$1B in CNN+ over four years and projected 2M US subs in year one, but will likely cut back dramatically after spending ~$300M
Sara Guaglione / Digiday:
The Recount, a three-year-old news startup founded by John Battelle and John Heilemann, launches a three-hour, daily live news show on Twitch  —  The Recount, a three-year-old news organization founded by journalists John Battelle and John Heilemann, is debuting a three-hour-long …
Sarah Scire / Nieman Lab:
After a two-year pause, the News Leaders Association is sharing its newsroom diversity survey this week; 303 outlets participated, missing the goal of 2,500  —  Meredith Clark, who has led the News Leaders Association's diversity survey in recent years, has resigned from the project.
Gabriella Paiella / GQ:
Q&A with Adrian Chiles, who has built a following for his pleasant takes in The Guardian, on his fandom, getting column ideas from “sheer desperation”, and more  —  An interview with the internet's most delightful columnist about man bags, his writing process, and meeting his fiancée.
Tiffany Hsu / New York Times:
A look at the slew of challenges facing Substack, including a writer exodus, content moderation, subscription fatigue, and rivals like Ghost  —  The publishing platform's founders want Substack to be an “alternate universe on the internet.”  But it faces copycat rivals, an exodus by writers and a need to move beyond newsletters.
J. Clara Chan / The Hollywood Reporter:
Bron Maher / Press Gazette:
Analysis: the number of UK newspaper editorials calling for more action on climate change quadrupled between 2018 and 2021, rising from 40 to 163  —  The number of UK newspaper editorials calling for more action to prevent climate change quadrupled in the three years to 2021, according to analysis by climate science site Carbon Brief.
 
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 More News: 
Isabel Choat / The Guardian:
A look at the Somalia-based Bilan, supported by the UN with an all-female newsroom, which will report on violence, women in politics, and female entrepreneurs
Sara Fischer / Axios:
NPR CEO says 53% of NPR's leadership team are people of color, up from 9% in 2019; 78% of new hires for the 2021 fiscal year were POC, up from 51% in 2020
Politico:
A look at the 32-year-old liberal nonprofit magazine American Prospect, staffed by 14 people, which has broken big stories about the Biden administration
J. Clara Chan / The Hollywood Reporter:
IAB: advertising revenue for podcasts, music, and radio streaming rose 58% YoY to $4.9B in 2021, growing more than for streaming video, social media, and search
Charlotte Rawlings / CampaignUK:
Time Out will end its London print edition after 54 years in June, to focus on its digital channels and Time Out Market, its events and restaurant arm
 Earlier Picks: 
Jack Neff / Ad Age:
Comcast's ad sales unit Effectv says it will start using Comscore as a measurement alternative to Nielsen for local TV, covering 66 markets and 35M subscribers
Discussion: MediaPost and Next TV
Elahe Izadi / Washington Post:
Gannett will cut at least one print day at 50 papers by June; Gannett exec says e-edition use is up 140% since March when print days were cut at 136 papers
Sara Fischer / Axios:
Snap launches Dynamic Stories, which lets news outlets publish stories using RSS feeds, facilitating breaking news coverage, starting with 40+ publishers
Alex Ritman / The Hollywood Reporter:
FIFA launches FIFA+, an ad-supported platform with live games from domestic leagues, archival content, and documentaries, but no World Cup games