Mediagazer: YouTube plans to expand its Partner Program to give 45% of Shorts ad revenue to creators with 1,000+ subscribers and 10M views on Shorts within a 90-day period (Karissa Bell/Engadget)

Top News:

Sarah Perez / TechCrunch:

YouTube unveils Creator Music in beta, which lets creators browse a catalog and use songs by buying rights or sharing revenue, debuting in the US this fall — In addition to the groundbreaking news that YouTube would begin to monetize Shorts videos and revamp its Partner Program …

more at Techmeme »

Karissa Bell / Engadget:

YouTube plans to expand its Partner Program to give 45% of Shorts ad revenue to creators with 1,000+ subscribers and 10M views on Shorts within a 90-day period — YouTube just made a major change to its Partner Program that will allow its short-form video creators to make a lot more money from its platform.

Discussion: TechCrunch, Ad Age and 9to5Google, more at Techmeme »

J. Clara Chan / The Hollywood Reporter:

Spotify launches an audiobooks service in the US with 300,000 titles, letting users purchase and download individual books to play in its app — The audio giant, which is offering 300,000 audiobooks for purchase at launch, is positioning its books service as separate from its Premium subscription for music and podcasts.

Discussion: Spotify, CNET, TechCrunch, Deadline, Los Angeles Times, The Bookseller, @mackcollier, Publishing Perspectives, Variety and @emmabostian, more at Techmeme »

Sara Fischer / Axios:

The Atlantic's first two film and TV projects are airing soon on Peacock, part of a wider licensing push; it has 12 other projects optioned or in production — The Atlantic is pushing aggressively into film and TV projects as part of a wider licensing revenue push.

Discussion: @bgrueskin, @pressgazette, @sarafischer, @nxthompson, @joshsternberg and @simonowens

Nicole Gaudiano / Insider:

A new book says that under White House pressure, Fox News's Bret Baier emailed the network's president during the 2020 election and urged calling AZ for Trump — - Fox News anchor Bret Baier “was ready to give into” pressure from Trump after the network said he lost Arizona, new book says.

Discussion: Mediaite, Media Matters for America, The Daily Beast, @mattgertz, @davidlaz, @tylerdinucci, @lawrence, @mollyjongfast, Barrett Media, @mattnegrin, @bradmossesq, @scribeguy, @helenkennedy, @aliasvaughn, @meidastouch and Boing Boing

Georg Szalai / The Hollywood Reporter:

Q&A with SkyShowtime CEO Monty Sarhan on growth, content, and more, as the service launches in the Nordics today and the Netherlands and Portugal on October 25 — “We are launching with really attractive price points” and offering “a minimum of 30 movies a year,” Monty Sarhan says in an interview …

Discussion: @thr, Broadband TV News, C21Media and Advanced Television

Scott Feinberg / The Hollywood Reporter:

NBC plans to air the Golden Globes ceremony in January 2023 as part of a one-year agreement to “allow” the HFPA to “explore new opportunities” for distribution — The TV network announced on Tuesday that it is bringing the awards ceremony back to its airwaves on Tuesday …

Discussion: Variety, Adweek, Deadline, Los Angeles Times, The Wrap, The Week, Vanity Fair, New York Daily News and TVLine

Cordilia James / Wall Street Journal:

Closed captions on videos are used widely by people under 40 years old, going beyond accessibility and translation to improve understanding and aid multitasking — As automatic captioning on TikTok and creative audio descriptions on Netflix go mainstream, so does accessibility — Closed captions are cool now.

Discussion: @chloealbanesius, @sub8u, @joannastern, @mattnavarra and @itstheannmarie

Sara Fischer / Axios:

Time launches CO2 by Time, a sustainability division that aims to help companies tackle climate change, featuring portfolios of climate action projects — Time is launching a sustainability division called “CO2 by Time” that will offer companies tools that go beyond just offsetting their carbon emissions.

Patricia Nilsson / Financial Times:

Future says CEO Zillah Byng-Thorne has “informally indicated” that she plans to step down by the end of 2023, after a report caused Future stock to drop 15%+ — FTSE 250 group's stock falls 15% after news Zillah Byng-Thorne intends to step down

Discussion: The Guardian, Sky News, Press Gazette, @iancowie and MorningstarUK

Jesse Whittock / Deadline:

Fox re-enters the international distribution business with Fox Entertainment Global; its former international sales arm was integrated into Disney's in 2019 — Fox Entertainment is re-entering the international distribution business by launching a sales unit ahead of Mipcom Cannes next month.

Discussion: Axios, Next TV and C21Media

Grist:

Nonprofit climate news site Grist names current Editor-in Chief Nikhil Swaminathan as CEO; he succeeds Brady Piñero Walkinshaw — Swaminathan to advance and expand the nonprofit, award-winning digital media site's commitment to climate and social justice reporting. Grist also names board members emeritus.

Discussion: @cgiller and @susanchira