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YouTube unveils Creator Music, which lets creators browse a catalog and use songs by buying rights or sharing revenue, launching out of beta in the US this fall — In addition to the groundbreaking news that YouTube would begin to monetize Shorts videos and revamp its Partner Program …
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MediaPost, more at Techmeme »
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YouTube plans to expand its Partner Program to give 45% of Shorts ad revenue to creators with 1,000+ subscribers and 10M views on Shorts within a 90-day period — YouTube just made a major change to its Partner Program that will allow its short-form video creators to make a lot more money from its platform.
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TechCrunch, Adweek, Ad Age, Tubefilter and 9to5Google, more at Techmeme »


Spotify launches a US audiobook service with 300K titles from major and independent publishers; users purchase and download individual books to play in its app — The audio giant, which is offering 300,000 audiobooks for purchase at launch, is positioning its books service as separate …
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Spotify, CNET, TechCrunch, Variety, Android Police, Los Angeles Times, The Bookseller, Deadline, @mackcollier, Publishing Perspectives and @emmabostian, more at Techmeme »


NBC plans to air the 80th Golden Globes awards on January 10, 2023, as part of a one-year agreement to let the HFPA “explore new opportunities” for distribution — The TV network announced on Tuesday that it is bringing the awards ceremony back to its airwaves on Tuesday …
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Variety, Deadline, SlashFilm, Breitbart, New York Times, Adweek, IndieWire, TVLine, Vanity Fair, Los Angeles Times, The Wrap, New York Daily News and GoldDerby


Fox re-enters the international distribution business with sales unit Fox Entertainment Global; its international sales arm in 2019 was integrated into Disney's — Fox Entertainment is re-entering the international distribution business by launching a sales unit ahead of Mipcom Cannes next month.


The Atlantic's first film and first series are airing soon on Peacock, part of a wider licensing push; the outlet has 12 more projects optioned or in production — The Atlantic is pushing aggressively into film and TV projects as part of a wider licensing revenue push.
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@pressgazette, @bgrueskin, @sarafischer, @nxthompson, @joshsternberg and @simonowens


A new book says that under White House pressure, Fox News' Bret Baier emailed the network's president during the 2020 election to urge calling Arizona for Trump — - Fox News anchor Bret Baier “was ready to give into” pressure from Trump after the network said he lost Arizona, new book says.


Walmart Connect partners with TikTok, Snap, and Roku to measure how social media and CTV ads affect sales and to help brands with targeting and attribution — Retailer has partnerships with platforms to help P&G, L'Oreal, Samsung and J&J with targeting and attribution
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Insider, Marketing Brew, AdExchanger, MediaPost, Next TV, @garettsloane and Adweek


Survey of US adults: 31% get news on Facebook, 25% on YouTube, 14% on Twitter, 13% on Instagram, and 10% on TikTok; a third of TikTok users get news on the app — Digital news has become an important part of Americans' news media diets, with social media playing a crucial role in news consumption.
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TechCrunch, Adweek, @jeremybowers, @ali_lev, @themediaisdying, @johngramlich, @elanazak, @pewresearch and @brockm, more at Techmeme »


Q&A with SkyShowtime CEO Monty Sarhan on growth, content, and more; the service debuted in the Nordics and arrives in the Netherlands and Portugal on October 25 — “We are launching with really attractive price points” and offering “a minimum of 30 movies a year,” Monty Sarhan says in an interview …
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@thr, C21Media, Broadband TV News and Advanced Television


Closed captions on videos are used widely by people under 40 years old, going beyond accessibility and translation to improve understanding and aid multitasking — As automatic captioning on TikTok and creative audio descriptions on Netflix go mainstream, so does accessibility — Closed captions are cool now.
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@joannastern, @mattnavarra, @chloealbanesius, @itstheannmarie and @sub8u


Time launches CO2 by Time, a sustainability division featuring projects to help companies offset their carbon emissions and fund climate-friendly activities — Time is launching a sustainability division called “CO2 by Time” that will offer companies tools that go beyond just offsetting their carbon emissions.
Discussion:
@keithgrossman