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2:55 PM ET, November 17, 2022

Mediagazer

 Top News: 
Mia Sato / The Verge:
How BuzzFeed built a media empire by repackaging content from social media sites like Reddit and Tumblr, a strategy now less effective as it is no longer unique  —  BuzzFeed built a digital media empire in part by aggregating viral content from social media.  A decade later, what's next?
Max Tani / @maxwelltani:
Internal email: Morning Brew CEO Austin Rief says the outlet plans to lay off 14% of staff due to economic “uncertainty” among its current advertisers  —  Morning Brew is laying off 14% of its staff, per an internal email this morning. CEO Austin Rief says the cuts are due to “a lot of fear and uncertainty” in the economy which is spooking advertisers. https://twitter.com/...
Katie Robertson / New York Times:
Steven Ginsberg, a top editor at the Washington Post, is named executive editor of The Athletic, starting January 3  —  Mr. Ginsberg, a longtime editor at The Washington Post, will start in the newly created role in January.  —  The Athletic, the sports website owned by The New York Times Company …
Elizabeth A. Harris / New York Times:
Princeton professor Imani Perry wins the nonfiction National Book Award for South to America: a Journey Below the Mason-Dixon to Understand the Soul of a Nation  —  Tess Gunty received the fiction prize for her debut, “The Rabbit Hutch.”  Art Spiegelman, the author of “Maus,” received a lifetime achievement award.
Matthew Keys / Radio Ink:
NPR News plans to open a Kyiv bureau led by international correspondent Joanna Kakissis for more “consistency and depth” in covering the Ukraine-Russia conflict  —  NPR News says it will open a bureau in Kiev, Ukraine that will help the news organization better cover the conflict there.
Alex Weprin / The Hollywood Reporter:
In a Q&A, Condé Nast CEO Roger Lynch says print ad revenue, which made up two-thirds of revenue six or seven years ago, will be below 10% in the next five years  —  The exec talks candidly about the effort to mine archives for film and TV projects, weathering an advertising downturn …
Discussion: @erik_hayden
Mathew Ingram / Columbia Journalism Review:
About 45 Mastodon servers out of ~12K block journa.host, a server for journalists, as reporters move with Twitter habits like “mining social media for fodder”  —  Ever since Elon Musk completed his $45 billion takeover of Twitter last month, there has been a steady stream of users …
@nicolemfoy:
Memo: Gannett plans layoffs, a month after imposing furloughs, with notices to the news division coming December 1 and 2; other divisions will also face cuts  —  another round of Gannett layoffs announced today, planned for Dec. 1 and 2 https://twitter.com/...
Financial Times:
OnlyFans plans to let creators sell merchandise directly to viewers in partnership with e-commerce platform Spring  —  Social network will allow content creators to sell merchandise directly to their viewers  —  Content creators on OnlyFans will be able to sell merchandise directly to their viewers …
 
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 More News: 
Brent Lang / Variety:
A documentary about BuzzFeed is in production, directed by Kelsey Darragh, a former staffer, and backed by Bright West Entertainment and Campfire Studios
Discussion: @kelseydarragh
Ben Mullin / @benmullin:
Internal memo: Vice Media CEO Nancy Dubuc tells staff the company's goal is to “reduce our cost structure by up to 15%” as management finalizes the 2023 budget
Lesley Goldberg / The Hollywood Reporter:
CBS Entertainment President Kelly Kahl plans to step down after 26 years at the network as part of the company's “restructuring and streamlining of leadership”
 Earlier Picks: 
Peter White / Deadline:
Apple plans to launch its Major League Soccer Season Pass on February 1 for $15/month or $99/season and $13/month or $79/season for Apple TV+ subscribers