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2:00 PM ET, November 17, 2022

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 Top News: 
Mia Sato / The Verge:
How BuzzFeed built a media empire by repackaging content from social media sites like Reddit and Tumblr, a strategy now less effective as it is no longer unique  —  BuzzFeed built a digital media empire in part by aggregating viral content from social media.  A decade later, what's next?
Max Tani / @maxwelltani:
Internal email: Morning Brew CEO Austin Rief says the outlet plans to lay off 14% of staff due to economic “uncertainty” among its current advertisers  —  Morning Brew is laying off 14% of its staff, per an internal email this morning. CEO Austin Rief says the cuts are due to “a lot of fear and uncertainty” in the economy which is spooking advertisers. https://twitter.com/...
Katie Robertson / New York Times:
Steven Ginsberg, a top editor at the Washington Post, is named executive editor of The Athletic, starting January 3  —  Mr. Ginsberg, a longtime editor at The Washington Post, will start in the newly created role in January.  —  The Athletic, the sports website owned by The New York Times Company …
Matthew Keys / Radio Ink:
NPR News plans to open a Kyiv bureau led by international correspondent Joanna Kakissis for more “consistency and depth” in covering the Ukraine-Russia conflict  —  NPR News says it will open a bureau in Kiev, Ukraine that will help the news organization better cover the conflict there.
Mathew Ingram / Columbia Journalism Review:
About 45 Mastodon servers out of ~12K block journa.host, a server for journalists, as reporters move with Twitter habits like “mining social media for fodder”  —  Ever since Elon Musk completed his $45 billion takeover of Twitter last month, there has been a steady stream of users …
Mark Stenberg / Adweek:
Internal memo: Outside Media, which publishes magazines including Outside, Backpacker, Climbing, and Ski, lays off 12% of its staff, after a 15% cut in May 2022  —  The publisher cited economic headwinds as the rationale for the cuts  —  Lifestyle media company Outside Media …
Discussion: @irosarioc and Here & There
@nicolemfoy:
Memo: Gannett plans layoffs, a month after imposing furloughs, with notices to the news division coming December 1 and 2; other divisions will also face cuts  —  another round of Gannett layoffs announced today, planned for Dec. 1 and 2 https://twitter.com/...
Alex Weprin / The Hollywood Reporter:
In a Q&A, Condé Nast CEO Roger Lynch says print ad revenue, which made up two-thirds of revenue six or seven years ago, will be below 10% in the next five years  —  The exec talks candidly about the effort to mine archives for film and TV projects, weathering an advertising downturn …
Brent Lang / Variety:
A documentary about BuzzFeed is in production, directed by Kelsey Darragh, a former staffer, and backed by Bright West Entertainment and Campfire Studios  —  BuzzFeed, the internet news site that popularized the listicle and broke major political and entertainment news …
Discussion: @kelseydarragh
Lesley Goldberg / The Hollywood Reporter:
CBS Entertainment President Kelly Kahl plans to step down after 26 years at the network as part of the company's “restructuring and streamlining of leadership”  —  The entertainment president is out as part of a “streamlining of leadership” at the company.  —  Another broadcast network president is out.
RELATED:
Alex Weprin / The Hollywood Reporter:
Amid an advertising downturn and lower linear viewership, CNN, ABC News, CBS News, and other networks are asking staff to trim costs, find savings, and more
 
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 More News: 
Ben Mullin / @benmullin:
Internal memo: Vice Media CEO Nancy Dubuc tells staff the company's goal is to “reduce our cost structure by up to 15%” as management finalizes the 2023 budget
Peter White / Deadline:
Apple plans to launch its Major League Soccer Season Pass on February 1 for $15/month or $99/season and $13/month or $79/season for Apple TV+ subscribers
 Earlier Picks: 
Lachlan Cartwright / The Daily Beast:
NBC suspends Today show correspondent Miguel Almaguer after retracting his reporting that stoked right-wing conspiracy theories about the assault on Paul Pelosi