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5:10 PM ET, May 2, 2023

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Variety:
The WGA calls for a strike starting Tuesday after negotiations with the AMPTP concluded with no agreement, saying studios' responses were “wholly insufficient”  —  The Alliance of Motion Picture and Television Producers ended contract talks with the Writers Guild of America on Monday night …
Gene Maddaus / Variety:
The WGA details its proposals, including two main sticking points: a staffing minimum from 6-12 writers and a guaranteed minimum number of weeks of employment  —  The Writers Guild of America has detailed the vast differences between writers and the studios that led to the first strike in 15 years, which will begin Tuesday.
Yvonne Villarreal / Los Angeles Times:
A roundtable discussion with six showrunners, including Craig Mazin and Bill Lawrence, on the broken pathways for growth for new writers, mini rooms, and more  —  With only hours left before the The Writers Guild of America s called on their members to  —  on Monday night after the contract …
Peter White / Deadline:
The Late Show, The Tonight Show, Jimmy Kimmel Live!, and other late-night shows are set to go dark starting Tuesday, after writers agreed to strike
Sara Fischer / Axios:
Media entrepreneur Jimmy Finkelstein plans to launch his news website The Messenger in beta on May 15 with 200 employees and core coverage on news and politics  —  Two-thirds of that headcount will be newsroom employees. … In order to sustain its ambitious growth plans involving …
New York Times:
Despite Google's October 2021 pledge to demonetize climate denial content, CCDH researchers find 100 YouTube videos with 18M+ views featuring ads for big brands  —  Google said in 2021 that it would stop running ads alongside videos and other content that denied the existence and causes of climate change.
Peter Kafka / Vox:
Q&A with Nick Denton, Jonah Peretti, and Ben Smith, whose new book Traffic details the rise and fall of BuzzFeed and Gawker, on digital media and its reckoning  —  A conversation with two media pioneers — plus Ben Smith, whose new book chronicles their rise and fall.
Gerry Smith / Bloomberg:
A look at the growth of ESPN+, which has ~25M subscribers and aired 27K live events in 2022, as executives decide when to move all ESPN programming to streaming  —  Ever since Bob Iger returned to lead the Walt Disney Co. in November, he's spoken almost every day with one of his key deputies, ESPN Chairman Jimmy Pitaro.
Jon Lafayette / Next TV:
Amazon says Thursday Night Football advertisers will be able to target different groups with different commercials during the same 30-second commercial position  —  Adds iSpot.tv, VideoAmp for audience measurement  —  Amazon is looking to make its Thursday Night Football a bigger deal for viewers and advertisers.
Discussion: @tvgrimreaper
Josef Adalian / Vulture:
Sources: ABC will bring back Dancing With the Stars next season, airing live and streaming; Disney+ made the show an exclusive last season to boost subscribers  —  After a brief Disney+ detour last fall, Dancing With the Stars is set to return to its longtime home on ABC next season, Vulture has learned.
Max Tani / Semafor:
Politico founder Robert Allbritton commits $20M to launch a nonprofit that plans to train aspiring political reporters and eventually launch a news organization  —  The Scoop  —  The founder of Politico is launching a new nonprofit news organization that promises to help jumpstart the careers …
New York Times:
Sources: Vice Media is preparing to file for bankruptcy; a source says more than five companies expressed interest in acquiring Vice but the chances are slim  —  The company, which was once valued at $5.7 billion, has been struggling to find a buyer this year.
 
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 More News: 
Stephen Battaglio / Los Angeles Times:
After finding irregularities in its review, Nielsen says Fox's telecast of the 2023 Super Bowl had 115.1M viewers, becoming the most watched TV program to date
 Earlier Picks: 
David Klepper / Associated Press:
Survey: nearly 75% of US adults say the news media increases political polarization in the country and ~60% blame the news media for spreading misinformation
Sarah Perez / TechCrunch:
Amazon rolls out Fire TV Channels, its FAST video experience for Fire TV devices, after monthly hours streamed of FAST content grew 300%+ in the past six months
Pete Hammond / Deadline:
The Academy of Motion Picture Arts sets Oscar campaign rules for events, social media, and more after Andrea Riseborough's surprising Best Actress nomination