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Walmart says the company is not advertising on X “as we've found other platforms to better reach our customers” — Walmart (WMT.N) said on Friday it is not advertising on social media platform X, the latest brand to say it has dropped the Elon Musk-owned site.
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X accelerates its plan to attract ad spending by SMBs, including outsourcing some ad sales to third parties, such as US-based marketing startup JumpCrew — Social media site accelerates plan to attract small businesses as billionaire owner battles big brands
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The Guardian, Adweek, @stillgray, @eric_seufert, @mikebenzcyber, @davidsacks, @eric_seufert, @karstenw, @auren, @tomgara, @intel_steve, @eric_seufert, @xdaily, @uhn_plus, @mjbarash, @hankgreen, @drewharwell@threads.net, @hellodavidryan@threads.net, @hellodavidryan@threads.net, @mattnavarra@threads.net, The Daily Beast, MediaPost and 9to5Mac, more at Techmeme »

Some marketing agencies say their brands don't plan to return to advertising on X while others advise brands to stop posting on X, after Elon Musk's comments
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@lindayax, Ars Technica, @Citizenkahn@tech.lgbt, The Guardian, @fmhilton@mastodon.sdf.org, TechCrunch, The Wrap, @danvanmoll@twit.social, The Messenger, @nifta@icosahedron.website, CNBC, ☑️ Jesse Stay on LinkedIn, @ernie@writing.exchange, @GossiTheDog@cyberplace.social, Vanity Fair, Observer, Adweek, Variety, The Hill and The Desk


A look at the escalating battle between YouTube and ad blockers, as YouTube speeds up its methods to detect blockers and rolls out new ways to serve ads — Against all odds, open source hackers keep outfoxing one of the wealthiest companies. — YouTube recently took dramatic action …
Discussion:
Ars Technica, @feelinglistless.bsky.social, @redwireless@mstdn.plus, @carnage4life@threads.net, @adagiodragon, @xtaldave@xtaldave.net, @takosix@famichiki.jp, @sexedforbiguys@queer.cool, @AAKL@noc.social, @tilvids@mstdn.social, @Haste@mastodon.social and Android Authority, more at Techmeme »


Sources: Apple and Paramount have discussed an Apple TV+ and Paramount+ bundle that would cost less than subscribing to both streaming services separately — Streamers are increasingly joining with rivals to offer bundles that help attract and keep subscribers
Discussion:
WNYW-TV, @asharma, @asharma, The Information, Jason Cohen on LinkedIn, NBC 7 San Diego, Awful Announcing, Gizmodo, Media Play News, ScreenRant, The Streamable, Streaming Better, The Wrap, New York Post, Neowin, @rodhilton@mastodon.social, Cord Cutters News, The Desk, 9to5Mac and The Messenger


How successful cricket podcasts, often begun as labors of love by obsessive fans, have persisted in a broadcasting landscape saturated by rivaling media outlets — How do fans follow a sport that feels more present than ever yet also more bloated and stratified? By listening to podcasts
Discussion:
@cricketingview and @nightwatchmanxi


Sources: Newsmax is clashing with the RNC after RNC proposed that Newsmax pay $2M to co-sponsor the third GOP primary debate as the junior partner to ABC News — Newsmax is clashing with the Republican National Committee after the conservative, Trump-friendly channel wasn't able to co-sponsor …
Discussion:
@alexthomp, @alexthomp, @alexthomp, @jmichaelwaller, Washington Post and The Messenger


An interview with Dow Jones CEO and WSJ publisher Almar Latour about how Dow Jones continues to grow subscriptions, news media's prospects for 2024, and more — Interview with Dow Jones CEO and Wall Street Journal publisher Almar Latour. — This year has been a torrid one for most US …
Discussion:
Talking Biz News, Adweek and Media Voices


Business Insider faces criticism after promoting a story about a female founder in a well-known influencer “snark” subreddit known for harassment against women — But with thousands of subreddits, where exactly news sites should promote their work presents a dilemma


Sources: South China Morning Post reporter Minnie Chan has gone missing after visiting Beijing to cover a forum in October; SCMP says she's “on personal leave” — An award-winning reporter from Hong Kong has gone missing following a business trip to China in late October …


Scholastic magazine unionized employees reach a tentative new contract deal that includes a $65K salary floor, wage increases, and a hybrid work agreement — Unionized employees at Scholastic have reached a tentative new contract agreement with management following their one-day work stoppage last month over wage-related grievances.
Discussion:
@nyguild


CNN launches a test of CNN Shorts, a vertical video player on its website, for smartphones; CNN's mobile app will get a CNN Shorts section in the near future — In its never-ending effort to try to reach younger news consumers, CNN has launched CNN Shorts — a new vertical video player on its website designed for smartphones.

The Washington Post Guild authorizes a 24-hour walkout for December 7 after securing 700 commitments, saying that The Washington Post is bargaining in bad faith — Scoop: The Washington Post Guild has authorized a 24-hour walkout for next Thursday, complete with a picket line outside the office. Guild announced the walkout internally after securing 700 commitments.
Discussion:
@sarafischer, @benmullin, @benmullin, @genepark, @benmullin, @benmullin, The Wrap and Semafor


Canada's deal with Google showed the flaws in a link tax, and now California and the US have a chance to adopt provable ways to increase trustworthy local news — “You need Google to stay in this. Otherwise, it devastates the entire industry.” — Is the link tax dead?
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