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3:30 AM ET, August 17, 2010


 Top News: 
Janko Roettgers / NewTeeVee:
ComScore: Four Out of Five Videos on Hulu Are Ads  —  Hulu has been taking a dive in comScore's monthly video metrics since the market research company recalibrated the way it is measuring online video last month.  However, comScore's new reporting methodology reveals that Hulu reigns supreme in ad viewing …
comScore, Inc.:
comScore Releases July 2010 U.S. Online Video Rankings  — Climbs to Third in Online Video Content Ranking with 46 Million Viewers  —  comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released July 2010 data from the comScore Video Metrix service showing …
Marshall Kirkpatrick / ReadWriteWeb:
Google CEO Suggests You Change Your Name to Escape His Permanent Record  —  Google CEO Eric Schmidt has a great way of making public statements that are at once frank, unorthodox, thought provoking - and a little frightening.  This weekend The Wall St. Journal ran an interview with Schmidt …
Holman W. Jenkins, Jr / Wall Street Journal:
Google and the Search for the Future
Peter Kafka / MediaMemo:
Gawker's Next Redesign Thinks Big-Like Big-Screen TV  —  For better or worse, Nick Denton's Gawker Media leads the way for a lot of online media.  So it's worth checking out what he has up his sleeve, which happens to be in plain view: A super-sized redesign of his nine-blog network.
Discussion: Romenesko and New York Observer
Sarah Rabil / Bloomberg:
AOL CEO Armstrong Aims for 500 News Websites in Local-Ad Bet  —  Aug. 17 (Bloomberg) — AOL Inc. is betting on the success of Chief Executive Officer Tim Armstrong's vision for community news and advertising as it plans to start 400 more local-news websites by the end of the year.
Michael Calderone / Yahoo! News:
News outlets split in describing mosque  —  There is no mosque being built on the site of Ground Zero.  It's a simple fact, but one that news consumers can be forgiven for missing as they her hourly cable news updates and scan the headlines about a growing—and increasingly heated …
John Paczkowski / Digital Daily:
Rumored $99 iTV Could Pave Way for $2,000 Apple-Connected Television  —  “The problem with innovation in the TV industry is the go-to-market strategy.  The TV industry has a subsidized model that gives everyone a set-top box for free.  So no one wants to buy a box.
Megan Garber / Nieman Journalism Lab:
The Guardian launches governmental pledge-tracking tool  —  Since it came to office nearly 100 days ago, Britain's coalition government — a team-up between Conservatives and Liberal Democrats that had the potential to be awkward and ineffective, but has instead (if The Economist's current cover story …
Discussion: Fast Company
Patrick / Clicker Blog:
It's SHOWTIME (Literally) on!!  —  In celebration of tonight's premiere of The Big C, starring Laura Linney, and the new Season 6 of Weeds, Showtime has teamed up with Clicker to offer some EXCLUSIVE awards for fans who tune in and check-in, either directly on or using our new Clicker Mobile on Android devices.
Robinsloan / Twitter Media:
Four ways to use Fast Follow  —  The mobile team here at Twitter has rolled out a new feature called Fast Follow, and its genius lies in its simplicity: text “follow [account]” to 40404 (Twitter's U.S. shortcode) and you'll immediately start getting that account's tweets via SMS—without ever signing up for Twitter.
Jim Romenesko / Romenesko:
Ambinder, Madhani to lead National Journal's White House team  —  Marc Ambinder and Aamer Madhani to Lead New National Journal W.H. Team  —  Washington, D.C. (August 16, 2010) — National Journal Group announced today that two of Washington's fastest-rising journalistic talents are joining together …
Jeremy W. Peters / Media Decoder:
The Washington Post Worries About New Rules for Kaplan  —  The Washington Post Company said on Monday that its reliable profit center, the Kaplan Higher Education division, may come under serious pressure if new federal rules meant to rein in the for-profit college business go into effect.
Peter Kafka / MediaMemo:
Who's Going to Sell Hulu to Wall Street?  —  Can Hulu really go public?  —  Yes, say sources talking to the New York Times who imagine the video site launching an IPO “as soon as this fall.”  —  And it's not the first time we've heard the idea: Some of Hulu's network owners have been murmuring privately about an IPO for a while.
Gregory Ferenstein / CNN:
How web journalism can make people seem hateful  —  Editor's note: Gregory Ferenstein is an author and educator who writes about the intersections of technology, business and politics.  He is a fellow at the University of California Center for the Study of Democracy.
Robert Andrews / paidContent:
Google Hires BBC News Exec To Woo Publishers  —  Google (NSDQ: GOOG) is hiring BBC News' head of development and rights, Madhav Chinnappa, to its partnerships team for Europe, the Middle East and Africa, it tells paidContent:UK, “with a specific focus on helping publishers get the most out of Google News”.
Tracy Wilkinson / Los Angeles Times:
Under threat from Mexican drug cartels, reporters go silent  —  Journalists know drug traffickers can easily kidnap or kill them — and get away with it.  —  Placards with pictures of slain journalists are seen this month at a Mexico City rally by journalists protesting the violence they face.
Terry Ann Knopf / CJR:
The O'Reilly Factor  —  How the Fox host used raw corporate power to crush a critic … It was a balmy Saturday—a perfect night for champagne toasts.  Some 450 people from the local television industry gathered in the Grand Ballroom at the Boston Marriott Copley Place, many of the men in tuxedos, the women in strapless gowns.
Discussion: TVNewser and On Media's Blog
Andrew Alderson / Telegraph:
Soccer star gags tabloid story  —  A leading Premier League footballer has won a High Court injunction to prevent the publication of claims about his private life, The Sunday Telegraph has learnt.  —  He was successful on Friday in blocking disclosures in a tabloid Sunday newspaper.
Discussion: Jon Slattery and The Independent
Experts Weigh Pros and Cons of Social Media  — has been conducting an ongoing interview series on the current and future role of journalism and social media.  In previous posts for PBS MediaShift, I shared some of the insights we've gathered about the future of journalism …
Media Week:
Times loses 1.2m readers  —  The Times has lost 1.2 million UK readers across its daily and Sunday websites and almost halved the amount of time people spend on its sites in the past three months, according data released by ComScore.  —  In May, the free-to-access website …
Discussion: The Wire and The Huffington Post
Joe Flint / Company Town:
David Madden tapped to head Fox Television Studios  —  David Madden, the top creative executive at Fox Television Studios — the News Corp.-owned production company responsible for some of the cable industry's highest-rated dramas — has been tapped as president of the unit.
Peter Kafka / MediaMemo:
Why iPad Magazines Won't Be a (Really) Big Business for a While-and Why Prices Won't Come Down, Either  —  Will tablets save the magazine business?  Nope.  But if the industry's hopes for the iPad and its ilk pan out, digital editions could give the industry a billion-dollar boost in a few years.
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 More News: 
Mark Milian / L.A. Times Tech Blog:
AP decides not to LOL
Discussion: Gawker
David Bauder / Associated Press:
Broadcast audience aging faster than population
Peter Finocchiaro / Mobile Marketer Content:
Fox Business broadcasts bold app strategy with iPad offering
Nat Worden / Wall Street Journal:
Time Warner Cable CEO Wary of Net Rules Limiting Options
Discussion: Company Town
Mallary Jean Tenore / E-Media Tidbits:
20 SXSW Interactive Panels That Journalists Should Vote For
Discussion: Journalism 2.0
News Website Texas Tribune Thrives, But How?
Robert Andrews / paidContent:
The Message Isn't Always The Medium
 Earlier Picks: 
Robert Andrews / paidContent:
Yahoo's Premier League Video Highlights Go Live
Megan Garber / Nieman Journalism Lab:
Truth-o-Meter, 2G: Andrew Lih wants to wikify fact-checking
Jane Martinson / Guardian:
Two months to plot a media regulation ‘big bang’?  Get ready for shrapnel
Karen Peterson / The News Tribune:
Smart phone use of paper's website up sharply
Chris Roush / Talking Biz News:
Fortune steals Primack away from Reuters
Discussion: Romenesko and The Wire
Jason Douglas / Wall Street Journal:
U.K. Companies Target Investor Bulletin Boards
Sheryl Gay Stolberg / New York Times:
At 92, Still Grabbing the Brass Ring
Discussion: On Media's Blog
Wall Street Journal:
Slow Start for Apple's iAds