Mediagazer: ComScore: Four Out of Five Videos on Hulu Are Ads (Janko Roettgers/NewTeeVee)

2:55 PM ET, August 17, 2010

Top News:

Philip B. Corbett / Times Topics:

Everything Old Is Hip Again — Notes from the newsroom on grammar, usage and style. (Some frequently asked questions are here.) — We try hard to shed our old image as stodgy and out of it. Perhaps too hard, sometimes. — How else to explain our constant invocation of the old/new slang “hipster”?

Discussion: CJR, The Wrap and New York Observer

Foster Kamer / Runnin' Scared:

Breaking: New York Times Told to “Chill” on that “Hipster” Business — Today is a special, special day, for the New York Times, for hipsters, and for this here blog, Runnin' Scared. Why? Because the New York Times' standards editor Phil Corbett put the smack down on Times writers using the word “hipster.”

Discussion: Salon

Michael Calderone / Yahoo! News:
News outlets split in describing mosque

Discussion: The Awl, Salon, FishbowlNY, The Fix, Washington Post, The Wrap, Runnin' Scared, Mediaite, mediabistro.com, The Huffington Post, PostPartisan, The Daily Caller, TPMDC and Vast Wasteland

Sam Gustin / DailyFinance: News Corp., the Saudi Prince and the ‘Ground Zero Mosque’

Joseph Tartakoff / paidContent:

AOL's Patch Aims To Quintuple In Size By Year-End — Patch, which has already established itself as the biggest network of neighborhood blogs in the country since being acquired by AOL last summer, plans to accelerate its growth dramatically. Patch President Warren Webster tells us the company …

Discussion: Crain's New York Business, Silicon Alley Insider, Media Week, Morristown Patch, Tarrytown-Sleepy Hollow Patch, Springfield Patch, Merrick Patch, Wellesley Patch, Chatham Patch, Fairfield Patch, Port Washington Patch, Garden City Patch, NYConvergence and NetNewsCheck Latest

Ken Doctor / Newsonomics:
Nine Questions on Patch's New Push: National Hyperlocal? …

Discussion: Romenesko, New Jersey Online, NPR, Lost Remote and eMedia Vitals

Sarah Rabil / Bloomberg:
AOL CEO Armstrong Aims for 500 News Websites in Local-Ad Bet

Discussion: TechCrunch, MediaMemo, Forbes and Associated Press, more at Techmeme »

Wired:

The Web Is Dead. Long Live the Internet — Sources: Cisco estimates based on CAIDA publications, Andrew Odlyzko — Two decades after its birth, the World Wide Web is in decline, as simpler, sleeker services — think apps — are less about the searching and more about the getting.

Discussion: Boing Boing, Epicenter, The Awl, VizWorld.com, FlowingData, Scripting News, TechCrunch, Kirk LaPointe's …, Gizmodo and Daring Fireball, more at Techmeme »

Janko Roettgers / NewTeeVee:

ComScore: Four Out of Five Videos on Hulu Are Ads — Hulu has been taking a dive in comScore's monthly video metrics since the market research company recalibrated the way it is measuring online video last month. However, comScore's new reporting methodology reveals that Hulu reigns supreme in ad viewing …

Discussion: Media Buyer Planner and SocialTimes.com

comScore, Inc.:
comScore Releases July 2010 U.S. Online Video Rankings

Discussion: MarketingCharts, TechCrunch, Dow Jones Newswires, hypebot, msnbc.com and Beet.TV

Reuters:

Nielsen plans to raise $2 billion in IPO: filing — (Reuters) - Private equity-owned Nielsen plans to raise up to $2.01 billion through an initial public offering, more than the $1.75 billion it was originally aiming for, it said in a U.S. regulatory filing on Monday.

Discussion: Gawker and DailyFinance

Jason Fell / Folio:

Survey: Publishers Could See as Much as $3 Billion from Interactive Periodicals Subs — Digital consortium Next Issue Media conducts survey with global consulting firm. — Digital publishing consortium Next Issue Media recently enlisted international management consulting firm Oliver Wyman …

Discussion: Media Buyer Planner, Canadian Magazines, MinOnline, MediaPost, Nxtblog and New York Observer

Stephanie Clifford / New York Times:

Aisle by Aisle, an App That Pushes Bargains — It's like the most persistent sales clerk you've ever encountered. — Major retailers are working with a new smartphone application that tracks and offers promotions to shoppers as they move from outside the store, to counters, to cash registers …

Discussion: Poynter Online, Gizmodo, Media Buyer Planner, ReadWriteWeb, Silicon Alley Insider and AdPulp, more at Techmeme »

Marshall Kirkpatrick / ReadWriteWeb:

Google CEO Suggests You Change Your Name to Escape His Permanent Record — Google CEO Eric Schmidt has a great way of making public statements that are at once frank, unorthodox, thought provoking - and a little frightening. This weekend The Wall St. Journal ran an interview with Schmidt …

Discussion: danah boyd, Preston Gralla's blog, The Register, Google Watch, Google Operating System, Digital Daily, broadstuff, MarketingVOX, The Atlantic Wire, TechCrunch, Asa Dotzler and Gawker, more at Techmeme »

Laurie Sullivan / MediaPost:

Apple And Google Set To Capitalize (And Compete) On Internet TV — Connected TVs and set-top devices enabling consumers to view video from across the Internet on TVs could ultimately drive online video ads and marketing content budgets. The online video ad segment should grow …

more at Techmeme »

John Paczkowski / Digital Daily:
Rumored $99 iTV Could Pave Way for $2,000 Apple-Connected Television

Discussion: TechCrunch, Mercury News, NewTeeVee and parislemon

Joe Pompeo / The Wire:

Fortune.com Is No Longer A “Second Class Citizen” — Fortune scored big with its announcement Monday that it had poached Dan Primack from Reuters' peHUB as an online senior editor. — Primack, who created and grew peHUB's daily morning newsletter from about 300 readers in 2002 to roughly 60,000 today …

Discussion: New York Observer, Romenesko, PE Hub Blog and Talking Biz News

Javier Espinoza / Wall Street Journal:

Bracing for Product Plugs — Change in EU law means U.S. style of marketing is set to take off in TV shows produced in U.K. and Continent — Hiro Nakamura, the fictional character in U.S. TV series “Heroes” with the ability to manipulate time, has discovered a comic book from the future …

Speakeasy:

'I'm Still Here' Trailer Debuts: Is Joaquin Phoenix Pulling a Fast One on Audiences? … Big public meltdown or huge practical joke? Or something in between? Audiences will soon find out if Oscar-nominated actor Joaquin Phoenix, who spent most of 2008 attempting to jump-start a hip hop career …

Discussion: Gawker, Mashable! and The Wrap

Jim O'Neill / Online Video News:

Inlet Technologies partners with BBC to power simulcast expansion — Video encoding and live streaming video company Inlet Technologies says it's added the BBC to a growing list of global broadcasters turning to the company to manage live and on demand online video experiences.

Discussion: FierceTelecom

Mark Milian / L.A. Times Tech Blog:

AP decides not to LOL — The Associated Press almost shared a page with LOLcats. — Pet Holdings Inc., which owns a network of blogs that post pictures of felines with silly captions, and videos of men getting hit in the groin on its Fail Blog, had been wrapped in rather lengthy negotiations …