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2:40 PM ET, February 6, 2011

Mediagazer

 Top News: 
Julia Boorstin / Media Money with Julia Boorstin:
Forget Pittsburgh and Green Bay — Google Wins the Super Bowl  —  The Super Bowl isn't just the biggest TV advertising event of the year, it's also one of YouTube's biggest events of the year.  Advertisers are determined to eke out the biggest possible bang for their Super Bowl ad buck …
RELATED:
Peter Kafka / MediaMemo:
The Daily Gets a $3 Million Super Bowl Spotlight  —  The Daily got plenty of exposure last week.  Now it should get even more: I'm told Rupert Murdoch's iPad newspaper will be featured in a halftime spot during tonight's Super Bowl broadcast.  —  [UPDATE: The Daily's Twitter account is now winking and nudging in this direction.]
David Roth / The Awl:
How Much Super Bowl Is Too Much Super Bowl?  —  On Thursday morning, I went to the Paley Center for Media—which used to be the Museum of Television and Radio, and still kind of is, although it's now called the Paley Center for Media—and was brought down into a basement dubbing room …
Natasha Singer / New York Times:
Why Some Twitter Posts Catch On, and Some Don't  —  AMID the talk last week of a Facebook revolution across the Middle East, Americans and other English speakers took to Twitter — to post about their love lives.  —  Hashtags — the community-driven shorthand used to identify conversation themes …
John Gruber / Daring Fireball:
The Daily Wait  —  I've been reading The Daily each day since its debut Wednesday.  Three days, three issues.  My opinion of it has declined each day.  Until I see an updated version of the app, I'm done with it.  I noticed yesterday that it took way too long to load the day's new issue.
Jessica E. Vascellaro / Wall Street Journal:
On TV, New Ways To Gauge the Ads  —  The race for new ways to measure the impact of television commercials is heating up.  —  TiVo Inc. is expanding its service that allows advertisers to see how many and what kind of users are viewing their commercials.  The company this week released …
MG Siegler / TechCrunch:
Readability Just Became Instapaper's Publisher Payment Layer  —  Personally, I think the concept behind Readability is pretty awesome.  It gives you a way to read all your favorite articles on the web without all of the clutter of the web — meaning, mainly, ads.
Discussion: Instapaper Blog and Sample the Web
Frances Martel / Mediaite:
Matt Drudge Surfaces On Twitter To Talk Internet Lexicon, Obama Poll Numbers  —  Notoriously elusive internet aggregator Matt Drudge has decided to give his internet persona a voice away from the screechy headlines.  With little fanfare, the Drudge Report added to the tops of its stories …
Discussion: @drudge, Gawker and @drudge_report
Ethan / ...My heart's in Accra:
Interview with Andy Carvin on curating Twitter to watch Tunisia, Egypt  —  Andy Carvin is a pioneer in online organizing, digital journalism and social media.  He's currently “senior strategist” at NPR, helping the radio network develop their digital strategies.
Arianna Huffington / Guardian:
Traditional papers didn't know how to handle WikiLeaks |  Arianna Huffington  —  WikiLeaks revelations were fascinating - but the key points were too often overlooked by the press, writes Arianna Huffington  —  With condolences to the iPad and Sarah Palin's Twitter account, WikiLeaks is the media story of our time.
Kara Swisher / BoomTown:
Exclusive: HuffPo's Eric Hippeau Stepping Down From Yahoo Board as Akamai's David Kenny Steps In  —  Eric Hippeau (pictured here), longtime Yahoo board member and one of its earliest investors, will be stepping down as a director, according to sources close to the situation.
Discussion: The Wire
 
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