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4:20 PM ET, February 16, 2011

Mediagazer

 Top News: 
The Official Google Blog:
A simple way for publishers to manage access to digital content  —  (Cross-posted on the Google News Blog)  —  At Humboldt University in Berlin today, Eric Schmidt announced Google One Pass, a service that lets publishers set their own prices and terms for their digital content.
RELATED:
Rick Edmonds / Poynter:   Media General to use Google One Pass in Virginia, Journalism Online metered model in N.C.
Nathan Koppel / Wall Street Journal:
Apple's Subscription Rules Raise Possible Antitrust Issues  —  Apple Inc.'s new subscription service could draw antitrust scrutiny, according to law professors.  —  Apple will allow magazines, newspapers and other publishers to sell subscriptions of varying lengths to users of Apple's popular iPad, iTouch and iPhone products.
RELATED:
Jessica E. Vascellaro / Digits:
AOL and HuffPo Tap Booz, Talk Integration  —  As AOL and the Huffington Post plan their marriage, they've tapped Booz & Co. for help, according to people familiar with the matter.  —  The consultants are sitting in on an array of planning meetings over how to unite the editorial, product and sales staffs of the two organizations.
RELATED:
Dan Duray / New York Observer:   From Mudslinger to Maverick! The Transformation of Kenneth Lerer
NPR:
Is Writing Online Without Pay Worth It?
Discussion: Metamedia and MediaPost
Scott Libin / Poynter:
WJLA General Manager Bill Lord on future of TBD.com: ‘We need to be more cost conscious, and we need more page views’  —  In retrospect, maybe choosing the name TBD was prophetic.  —  Six months after its birth, the fate of the Washington, D.C., metro news site now appears to be determined …
Peter Kafka / MediaMemo:
Inside Twitter's Sales Machine: A Secret Guide for Advertisers (Video)  —  Twitter hopes to generate something like $100 million from advertising this year, but first it has to teach people how to buy its ads.  Here's how it's doing that: A hand-holding how-to video, which walks through everything …
Discussion: SAI, The Next Web and @robinjp
Suzi Parker / Politics Daily:
Lara Logan Assault: For Female Reporters, the Added Peril of Turbulent Places … Lara Logan appeared fearless and intrepid when she reported from war zones — exactly what you want in foreign correspondent.  —  The reporter “suffered a brutal and sustained sexual assault and beating” …
RELATED:
CBS News:
CBS News' Lara Logan Assaulted During Egypt Protests
DealBook:
Borders Files for Bankruptcy  —  Borders Group, the beleaguered bookseller, filed for bankruptcy protection on Wednesday after failing to secure agreements with publishers and other vendors about reorganizing its debt.  —  The bookseller listed $1.29 billion in debt and $1.27 billion in assets …
Kara Swisher / BoomTown:
Exclusive: Facebook Grabs Microsoft Global Ad Head Carolyn Everson  —  Apparently, it's not only in Google's pond where Facebook fishes for talent-the social networking giant has recruited Microsoft's global advertising head Carolyn Everson as one of its top sales execs.
Emily Steel / Wall Street Journal:
WPP to Unveil Interactive Ad Network  —  Advertising giant WPP PLC is preparing to unveil a new interactive ad agency network called Possible Worldwide, part of a broader push to reposition its business to tap global growth in digital ad dollars.  —  The network will stitch together four digital ad agencies …
Discussion: 5 Blogs Before Lunch and AdPulp
Kat Stoeffel / New York Observer:
The Lion's Catty Boys: The Claws Come Out for Dan and Dave  —  The cubs are pawing each other over at the Lion.  As the West Village spot bids to pick up the mantle of Waverly Inn, several stakeholders are distancing themselves and the restaurant from its two most conspicuous investors, Dan Abrams and Dave Zinczenko.
Discussion: Gawker
Newsosaur / Reflections of a Newsosaur:
iTunes subscriptions won't stop free news  —  While the new iTunes subscription service for publishers may inspire more efforts than ever to charge for content, it won't put a dent in the overwhelming consumption of free news on the Internet.  —  The Apple subscription service unveiled yesterday intends …
Discussion: The Atlantic Wire
James Rainey / Los Angeles Times:
On the Media: Is a not-for-profit news website in the cards for L.A.?  —  Venture capitalist and former Times Mirror executive Tom Unterman is ‘very hopeful’ about launching the venture.  First hurdle: $10 million.  —  I've been wondering for a couple of years whether someone would bring Los Angeles …
Discussion: LA Observed, Poynter and Reuters
Harry A. Jessell / NetNewsCheck:
Study Questions Quality Of Local Site Traffic  —  On average, 55% of the visitors to locally oriented news and information Web sites are neither local nor loyal, but instead are readers from outside of the market and “fly-bys” unlikely to return frequently, according to a new study from Borrell Associates.
Discussion: @ckrewson
Dylan Stableford / The Wrap:
Comcast Profits Up as Company Looks for NBC Primetime Turnaround  —  With NBC Universal securely in its pocket, Comcast reported a 7 percent increase in fourth quarter revenue and an 11 percent jump in operating income on Wednesday, as cable customers ordered more services and advertising grew.
Keith J. Kelly / New York Post:
Newsweek seeks voluntary buyouts after Daily Beast merger  —  The other shoe dropped at Newsweek today when it offered voluntary buyouts to about 30 employees covered by the Newspaper Guild contract.  —  The merger of Newsweek, owned by Sidney Harman, with IAC/InterActiveCorp's Daily Beast …
Jeff Bliss / Bloomberg:
Texas Attorney General Seeks Google Ad Rate Formula  —  Texas Attorney General Gregg Abbott's office has requested an array of information from Google Inc., including the firm's formula for setting advertising rates, according to a demand for documents by state antitrust officials.
Joe Mullin / paidContent:
Have Media Companies Destroyed Their Copyrights With The ‘Share’ Button?  —  Righthaven has become controversial by taking a sue-first-ask-questions-later approach to copyright enforcement on behalf of its newspaper clients, which include MediaNews Group as well as the smaller chain that owns the Las Vegas Review-Journal.
Joe Mullin / paidContent:
Movie Studios, Publishers Seek Limits On Celebrities' ‘Rights Of Publicity’  —  What kind of control should celebrities have over creative works that involve their images?  In a high-stakes case just argued in a California appeals court, media companies are asking for courts to place clearer limits …
Joe Pompeo / Yahoo! News:
Demand Media taps Peter Guber to motivate its freelancers (The Cutline)  —  Demand Media taps Peter Guber to motivate its freelancers  —  Demand Media has come under scrutiny not only for the less-than-modest rates it pays the army of freelancers who churn out servicey “how to” …
 
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 Featured Newsletter: 
The Media Roundup:
The social platforms are cracking.  What now for publishers?  —  Today we're exploring the fragility of building on the internet, the benefits of registration walls for publishers, how corporate takeovers are changing podcasting …
 
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 More News: 
Daniel D'Addario / New York Observer:
‘Approval Matrix’ Show Aims for Brilliant
Dylan Stableford / The Wrap:
Time Revamps Magazine to Expand Entertainment Coverage
Discussion: mediabistro.com
Laura Rich / AdAge:
From Hulu to Google TV, Battle Is on in Distribution Turf War
Media Week:
Sun paywall delayed as executives finalise business plan
Discussion: NetNewsCheck Latest
Glynnis MacNicol / The Wire:
The Best Parts Of Michael Wolff's Adweek Hit Pieces Are In The Comments Sections
Discussion: Mediaite
Ingrid Lunden / paidContent:
@ MWC: Bartz: Our Secret Sauce Is An Editorial Team That's Always Watching
Andrea Morabito / Broadcasting & Cable:
Panelists Tout Addressable Ads As Industry's ‘Holy Grail’
Discussion: Multichannel
Michael Arrington / TechCrunch:
Want To Buy Into A Hollywood Movie? Now You Can
 Earlier Picks: 
Jim Romenesko / Poynter:
Freedom Communications releases social media policy to staff
Discussion: @jayrosen_nyu and WebNewser
Andrew Wallenstein / paidContent:
Premium VOD Is Doomed If This Piracy Study Is Correct
John Koblin / WWD Media Headlines:
Sally Singer Talks T
Discussion: Poynter and The Awl
Maureen Tkacik / New York Observer:
The O'Donnell Factor: A Hill Hack Goes Prime-Time Wacko
Andrew Adam Newman / New York Times:
Competing for the Cover of the Rolling Stone
Discussion: FishbowlNY
Philip B. Corbett / Times Topics:
Phrases We Love Too Much  —  Notes from the newsroom on grammar, usage and style.
Kat Stoeffel / New York Observer:
Does W Have a Carine Roitfeld Problem?
Megan Garber / Nieman Journalism Lab:
1,900 copies: How a top-selling Kindle Single is generating new audiences for ProPublica