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2:55 AM ET, August 7, 2011

Mediagazer

 Top News: 
Wall Street Journal:
Elisabeth Murdoch Won't Join News Corp. Board  —  News Corp. and Elisabeth Murdoch have shelved plans for her to join the board of the media company, according to people familiar with the matter, as the company attempts to defuse shareholder impatience with its corporate governance.
RELATED:
Tim Walker / Telegraph:
Phone hacking: ‘Rupert Murdoch tells Rebekah Brooks to travel the world’  —  Rebekah Brooks will not comment on claims she is still drawing a News International salary.  —  A big song and dance was made of Rebekah Brooks's belated decision to resign as the chief executive of News International …
Randall Stross / New York Times:
One Site Fits All, Except for Advertisers  —  YAHOO is the granddaddy of all-things-to-all-people Web sites.  And the concept still shows surprising life: Yahoo has users, in spades.  But it has failed dismally in translating popularity into strong revenue growth.
Discussion: Future of Journalism and MediaPost
Lacey Rose / Hollywood Reporter:
How 'It's Always Sunny in Philadelphia' Reinvented Television's Comedy Model … It's Always Sunny in Philadelphia's contribution has been more than steady ratings and big laughs.  —  The long-running comedy, which was picked up for an eighth and ninth season Saturday …
Discussion: Future of Journalism
Lucia Moses / Adweek:
‘Wired’ to Raise Rate Base  —  Few magazines have been willing to raise the circulation numbers they guarantee advertisers in recent years, but Wired, which has been buoyed by demand for its tablet editions as well as its print magazine, is doing just that.  The Condé Nast monthly …
Discussion: FishbowlNY
RELATED:
New York Post:
Celebrity-mag circulation takes it on the chin
Discussion: Adweek and The Business Insider
Brian Steinberg / AdAge:
Super Bowl ‘X Factor’ Pact to Have NBC, Fox Promote Each Other  —  TV Networks Typically Avoid Nods to Rivals; Will Pepsi Dollars Change Minds?  —  NBC will wrangle with an “X Factor” in its plans for next year's Super Bowl, while the Fox program of the same name could have more of an obsession …
Discussion: Adweek, MediaPost and rbr.com
Will Sturgeon / themediablog.typepad.com:
A hacking “exclusive” that never was  —  John Higginson, a journalist at free sheet The Metro began trailing an “exclusive” on Twitter last night which at first glance promised a fresh twist in the phone hacking story:  —  But the “exclusive” was actually based on a piece published …
Washington Post:
The Washington Post Company Reports Second Quarter Earnings  —  Companies:  —  Related Quotes  —  SymbolPriceChange  —  WPO  —  387.90  —  WASHINGTON—(BUSINESS WIRE)— The Washington Post Company (NYSE:WPO - News) today reported net income available for common shares of $45.6 million …
John F. Burns / New York Times:
Calls for CNN Host to Testify in Hacking Scandal  —  LONDON — Piers Morgan, the CNN talk show host and a former editor of the British tabloid The Mirror, faced calls on Thursday from prominent British lawmakers to appear before a parliamentary committee investigating the illegal hacking of cellphone messages.
Zeke Turner / WWD:
Tavi Goes Out on Her Own … Almost eight months after Tavi Gevinson revealed that she would be partnering with Jane Pratt, the founding editor of Sassy and Jane magazines, on her own magazine for teenage girls, Pratt's involvement with the project has become uncertain.
Discussion: The New York Observer
JP Mangalindan / Fortune:
Did AOL just out-Flipboard Flipboard?  —  The company's new news app aggregates content based on your interests, reading habits and your friends — and it takes the digital magazine concept to the extreme.  —  By JP Mangalindan, writer-reporter  —  Every issue of Editions takes a top news story and puts it on the cover.
Discussion: Future of Journalism
AIR / MQ2:
Longshot Radio: Creating Old Fashioned Media in a New Media Way  —  Thanks to AIR member and crowdsourcing guru Annie Shreffler for this report:  —  Last weekend, a group of web developers, designers and journalists took over the New York City offices of the digital news site Gawker.
 
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 More News: 
David Kaplan / paidContent:
How The Plunging Financial Markets Will Impact Ad Spending
Discussion: eMedia Vitals
Steve Myers / Poynter:
How The Economist's conversational tweets drive clicks, while Al Jazeera's automation drives retweets
Discussion: Future of Journalism
 Earlier Picks: 
Richard Huff / NY Daily News:
TV reporters are getting a touch too personal