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3:25 PM ET, May 2, 2023

Mediagazer

 Top News: 
Variety:
The WGA calls for a strike starting Tuesday after negotiations with the AMPTP concluded with no agreement, saying studios' responses were “wholly insufficient”  —  The Alliance of Motion Picture and Television Producers ended contract talks with the Writers Guild of America on Monday night …
RELATED:
Gene Maddaus / Variety:
The WGA details its proposals, including two main sticking points: a staffing minimum from 6-12 writers and a guaranteed minimum number of weeks of employment  —  The Writers Guild of America has detailed the vast differences between writers and the studios that led to the first strike in 15 years, which will begin Tuesday.
Peter White / Deadline:
The Late Show, The Tonight Show, Jimmy Kimmel Live!, and other late-night shows are set to go dark starting Tuesday, after writers agreed to strike  —  UPDATE (Original story May 1 at 9:06pm): Nightly talk shows including The Late Show with Stephen Colbert, Jimmy Kimmel Live! …
New York Times:
Sources: Vice Media is preparing to file for bankruptcy; a source says more than five companies have expressed interest in acquiring it but chances are slim  —  The company, which was once valued at $5.7 billion, has been struggling to find a buyer this year.
RELATED:
Peter Kafka / Vox:
Q&A with Nick Denton, Jonah Peretti, and Ben Smith, whose new book, Traffic, details BuzzFeed's and Gawker's rise and fall, on digital media and its reckoning  —  A conversation with two media pioneers — plus Ben Smith, whose new book chronicles their rise and fall.
Max Tani / Semafor:
Politico founder Robert Allbritton commits $20M to launch a nonprofit that will train aspiring political reporters and eventually launch a news organization  —  The Scoop  —  The founder of Politico is launching a new nonprofit news organization that promises to help jumpstart the careers …
Sarah Perez / TechCrunch:
Snap begins testing sponsored links in My AI conversations, reveals Spotlight grew 170% YoY to reach 350M MAUs, launches its “First Story” ad product, and more  —  After Snap's stock took a hit from its weak first-quarter earnings, the company today made its pitch to advertisers …
New York Times:
Despite Google's October 2021 pledge to demonetize climate denial content, CCDH researchers find 100 YouTube videos with 18M+ views featuring ads for big brands  —  Google said in 2021 that it would stop running ads alongside videos and other content that denied the existence and causes of climate change.
Yvonne Villarreal / Los Angeles Times:
A roundtable discussion with six showrunners, including Craig Mazin and Bill Lawrence, on the broken pathways for growth for new writers, mini rooms, and more  —  With only hours left before the The Writers Guild of America s called on their members to  —  on Monday night after the contract …
Jon Lafayette / Next TV:
Amazon tells Thursday Night Football advertisers that they will be able to target different groups with different ads during the same ad spot  —  Adds iSpot.tv, VideoAmp for audience measurement  —  Amazon is looking to make its Thursday Night Football a bigger deal for viewers and advertisers.
Discussion: Ad Age, MarTech and @tvgrimreaper
Josef Adalian / Vulture:
Sources: Dancing With the Stars will return to ABC next season, after becoming a Disney+ exclusive last season to boost subscribers; it will air live and stream  —  After a brief Disney+ detour last fall, Dancing With the Stars is set to return to its longtime home on ABC next season, Vulture has learned.
 
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 More News: 
Stephen Battaglio / Los Angeles Times:
After a review found irregularities, Nielsen says the Fox telecast of the 2023 Super Bowl had 115.1M viewers, becoming the most watched TV program ever
David Klepper / Associated Press:
Survey: nearly 75% of US adults say news media is increasing political polarization, and ~60% say news media bears the blame for misinformation
Sarah Perez / TechCrunch:
Amazon rolls out Fire TV Channels, its FAST video experience for Fire TV devices, after monthly hours streamed of FAST content grew 300%+ in the past six months
 Earlier Picks: 
Pete Hammond / Deadline:
The Motion Picture Academy sets new Oscar campaign rules for private events, social media use, and more after Andrea Riseborough's surprising acting nomination
Matt Binder / Mashable:
Automattic plans to drop its WordPress plugin JetPack's ability to automatically tweet blog posts, citing Twitter's dramatic change to its API terms and pricing
Sarah Fielding / Engadget:
Amazon plans to make 100+ Prime Video original series and movies available on its free streaming service Freevee, formerly IMDB TV, gradually throughout 2023