Mediagazer: MSNBC President Griffin Says David Shuster Suspension “All About Loyalty” (Steve Krakauer/Mediaite)

9:00 AM ET, April 13, 2010

Top News:

Claire Cain Miller / New York Times:

Twitter Unveils Plans to Draw Money From Ads — Twitter will unveil on Tuesday a much-anticipated plan for making money from advertising, finally answering the question of how the company expects to turn its exponential growth into revenue. — The advertising program …

Discussion: Screenwerk, The Wire, eMedia Vitals, Bits, Andy Beal's Marketing Pilgrim, Technology News, the Econsultancy blog, Mashable!, Kirk LaPointe's …, Search Engine Land and TechCrunch

Michael Learmonth / AdAge:

Twitter Has a Business Model: ‘Promoted Tweets’ — Search Ads For Twitter That Split Difference Between ‘Earned’ and ‘Paid’ Media — NEW YORK (AdAge.com) — In the four years since Twitter launched, two questions have hung over the micro-blog service: Can it make money? If so, how?

Discussion: GigaOM, Search Engine Land, MediaMemo, paidContent, TechCrunch, John Battelle's Searchblog, Mashable!, Mobile Entertainment, New York Times and Press Gazette

Biz / Twitter Blog:

Hello World — Although our services extend beyond the Web, Twitter ranks as one of the most popular sites on the Internet. Over the years, we've resisted introducing a traditional Web advertising model because we wanted to optimize for value before profit.

Discussion: Guardian, Financial Times, Geekosystem, Scripting News, ReadWriteWeb and Fast Company

Mark S. Luckie / 10,000 Words:

Online and multimedia storytelling from the 2010 Pulitzer Prize winners — In today's digital media environment, it's not enough to produce a lengthy print piece — you've got to have some sort of web element that adds to and enhances it. The following Pulitzer Prize-winning stories show …

John Koblin / New York Observer:

Washington Post Edges Times in Pulitzers; Journal Shut Out Once Again — The Washington Post edged out the Times today and took home four Pulitzers to lead all newspapers in the 2010 Pulitzer Prizes. — It's a big win for Post editor Marcus Brauchli who has gone through a year marred …

Discussion: The Huffington Post, Associated Press, Speakeasy, ResourceShelf, The Wire, The New Yorker Blog, Mediaite, News Corp. Blog and Richard Prince's Journal-isms

Charles McNulty / Los Angeles Times:

Critic's Notebook: On this year's drama award, the Pulitzer board blew it — In honoring ‘Next to Normal,’ the board ignored the advice of its drama jury in favor of its own sentiments, says Pulitzer jurist Charles McNulty. — The musical's rock score may be generic and its understanding …

Discussion: LA Observed

Fitz & Jen:
2010 Pulitzer Prize winners:

Rick Anderson / The Daily Weekly:
Seattle Times Wins Another Pulitzer Prize; National Enquirer Shut Out

Discussion: Newsbroke, Mashable!, Editor and Publisher and Comic Riffs

Bill Carter / Media Decoder:

Conan O'Brien Will Do a Late-Night Show on TBS — In a move that qualifies as a shocker, Conan O'Brien has made a deal to return to television in a new late-night show on cable—not network—television. — The former “Tonight Show” host has agreed to start up a new show on TBS …

Bill Carter / Media Decoder:

How the Conan O'Brien-TBS Deal Happened — Conan O'Brien's manager, Gavin Polone, said that a whirlwind negotiation of only about 10 days led the late-night star to leave network television and jump to the cable network, TBS. — “They called us about a week and a half ago,” Mr. Polone said, in outlining how the negotiations began.

Discussion: The Atlantic Wire, Broadcasting & Cable, CrunchGear, Deadline.com, New York Magazine, Geekosystem, The Wire, TVWeek.com and TVbytheNumbers

Josef Adalian / The Wrap:
Shocker: Conan Headed Back to TV— On TBS, Not Fox

Discussion: Media Decoder, TVbytheNumbers, NPR Blogs, Thompson on Hollywood, The Wire, Newsbroke, Rolling Stone, MarketWatch, Multichannel News, TMZ.com, NY Daily News, Speakeasy and New York Magazine

Jason Kincaid / TechCrunch:

Twitter Launches A New Guide For Media Organizations — Twitter has just launched a new site called Twitter Media, where it's offering media organizations and journalists some case studies and guidelines to better connect with their Twitter fans. Alongside the new portal, Twitter has also launched an official Twitter Media account.

Discussion: Mobile Entertainment, Twitter Media, FishBowlNY, New York Observer, SocialTimes.com and Lost Remote

Angela Natividad / mipblog: MIPTV Liveblog: Twitter as Friend, Not Foe, to Media Players

AdAge:

Apple to Lend Hand to IAd Producers — Early Adopters Get an Added Bonus: Some Fairy Dust From Company Itself — NEW YORK (AdAge.com) — Apple's not just getting into the business of selling ads. They're going to make them as well, at least in the beginning for the earliest adopters of the new iAd format.

Discussion: paidContent

Peter Kafka / MediaMemo: Is Apple Closing Off the iPhone to Rival Ad Networks?

Steve Krakauer / Mediaite:

MSNBC President Griffin Says David Shuster Suspension “All About Loyalty” — We published an email exchange Thursday night between MSNBC President Phil Griffin and a David Shuster fan about his anchor's indefinite suspension. — Mediaite spoke exclusively with Griffin today about the reasons behind …

Discussion: The Wire, Inside Cable News and TVNewser

Jeff Jarvis / BuzzMachine:

News(paper) in the cloud — I think it's possible today to run a news organization — up to the point of publishing — from the cloud, changing not only the production process of news but also its culture. John Paton, CEO of Journal Register, is about to prove it with his Ben Franklin Project.

Leena Rao / TechCrunch:

YC's NewsTilt Aims To Help Journalists Create A Business Model For Content — The business and content models behind news have been changing dramatically over the past few years; with the mechanisms by which journalists interact with their audiences constantly transforming along the way.

Discussion: Journalism.co.uk and Romenesko

Cody Brown / TechCrunch:

Dear Authors, Your Next Book Should be an App, Not an iBook — This post was written by 21 year old Cody Brown, the founder of kommons and NYU Local. — So much has been said in the past few weeks about how the iPad will change the book industry but in almost all of the tweets, posts …

Paul Carr / TechCrunch:
NSFW: I Admit It, The iPad Is A Kindle Killer. …

Discussion: Soup, Screenwerk, Kindle Review and broadstuff

Nat Ives / AdAge:

New York Times Revamps Business Section Online — Move Is Latest, but Not First, Play for Wall Street Journal's Readers and Advertisers — NEW YORK (AdAge.com) — Even as The Wall Street Journal prepares a New York edition aimed squarely at New York Times readers and advertisers …

Reinventing the Newsroom:

Putting Demand Media to the Test — Last week I read in the Los Angeles Times that Demand Media is now supplying text and video to USA Today, creating a new section called Travel Tips. — I've gone on record as not exactly being a fan of Demand Media, though I think my perspective …

Nellie Andreeva / Deadline.com:

NBC Picks Up ‘Law & Order: LA’ For Fall; ‘SVU’ Cleared For 12th Season With Cast; Original ‘L&O’ Looks Good For Record 21st — EXCLUSIVE: Dick Wolf is once again looking to expand his Law & Order empire to 4 series on the air. Sources tell me that NBC has picked up Law & Order: Los Angeles (aka LOLA) with a 13-episode order for fall.

Discussion: Movieline and Perez Hilton

Jason Boog / GalleyCat:

Hipster Puppies Site Lands Book Deal; Creator Explores the “Natural Tumblr-to-Book Ecosystem” — Last week the popular Tumblr blog Hipster Puppies nabbed a book deal with NAL/Penguin, bringing cute pictures of puppies in sunglasses, mustaches, and hip neck scarves to bookstores.

Chris Ariens / TVNewser:

Live Mobile TV Gets Summer Test Run — FOX Business Network anchor Nicole Petallides moderated the opening breakfast discussion this morning at the 2010 NAB Show. The topic: taking live programming on the go, on any number of new mobile devices, including the iPad, which was front at center during this morning's chat.

Discussion: rbr.com, Multichannel and Broadcasting & Cable

Ryan Lawler / NewTeeVee:

Google to Open-source VP8 for HTML5 Video — Google will soon make its VP8 video codec open source, we've learned from multiple sources. The company is scheduled to officially announce the release at its Google I/O developers conference next month, a source with knowledge of the announcement said.

Discussion: Daring Fireball