Mediagazer: Twitter Has a Business Model: ‘Promoted Tweets’ (Michael Learmonth/AdAge)

12:45 PM ET, April 13, 2010

Top News:

Claire Cain Miller / New York Times:

Twitter Unveils Plans to Draw Money From Ads — Twitter will unveil on Tuesday a much-anticipated plan for making money from advertising, finally answering the question of how the company expects to turn its exponential growth into revenue. — The advertising program …

Discussion: John Battelle's Searchblog, Bits, Center for Sustainable …, Silicon Alley Insider, SocialTimes.com, NetNewsCheck Latest, The Wire, Andy Beal's Marketing Pilgrim, Screenwerk, Technology News, the Econsultancy blog, Mashable!, TechCrunch, eMedia Vitals, Kirk LaPointe's … and Search Engine Land

Biz / Twitter Blog:

Hello World — Although our services extend beyond the Web, Twitter ranks as one of the most popular sites on the Internet. Over the years, we've resisted introducing a traditional Web advertising model because we wanted to optimize for value before profit.

Discussion: Between the Lines, Guardian, PC World, L.A. Times Tech Blog, ReadWriteWeb, Fast Company, ClickZ, Paul McNamara's blog, O'Reilly Radar, Financial Times, ReveNews, Scripting News, Geekosystem, kottke.org and Search Engine Land

Michael Learmonth / AdAge:

Twitter Has a Business Model: ‘Promoted Tweets’ — Search Ads For Twitter That Split Difference Between ‘Earned’ and ‘Paid’ Media — NEW YORK (AdAge.com) — In the four years since Twitter launched, two questions have hung over the micro-blog service: Can it make money? If so, how?

Discussion: Search Engine Land, GigaOM, MediaMemo, Strupp, TechCrunch, Mashable!, The Next Web, paidContent, Mobile Entertainment, New York Times, Press Gazette and John Battelle's Searchblog

Mark S. Luckie / 10,000 Words:

Online and multimedia storytelling from the 2010 Pulitzer Prize winners — In today's digital media environment, it's not enough to produce a lengthy print piece — you've got to have some sort of web element that adds to and enhances it. The following Pulitzer Prize-winning stories show …

Discussion: NetNewsCheck Latest

Los Angeles Times:

Critic's Notebook: On this year's drama award, the Pulitzer board blew it — In honoring ‘Next to Normal,’ the board ignored the advice of its drama jury in favor of its own sentiments, says Pulitzer jurist Charles McNulty. — Buried in Monday's announcement of the 2010 Pulitzer winners …

Discussion: Washington Times, Washington Post, ArtsBeat, New York Observer and LA Observed

John Koblin / New York Observer:
Washington Post Edges Times in Pulitzers; Journal Shut Out Once Again

Discussion: The Huffington Post, Associated Press, Speakeasy, ResourceShelf, The New Yorker Blog, The Wire, Strupp, News Corp. Blog, The Daily Weekly, Richard Prince's Journal-isms and Mediaite

Fitz & Jen:
2010 Pulitzer Prize winners:

Bill Carter / Media Decoder:

How the Conan O'Brien-TBS Deal Happened — Conan O'Brien's manager, Gavin Polone, said that a whirlwind negotiation of only about 10 days led the late-night star to leave network television and jump to the cable network, TBS. — “They called us about a week and a half ago,” Mr. Polone said, in outlining how the negotiations began.

Discussion: The Atlantic Wire, Deadline.com, CrunchGear, Geekosystem, The Wire, New York Magazine and TVbytheNumbers

Bill Carter / Media Decoder:
Conan O'Brien Will Do a Late-Night Show on TBS

Josef Adalian / The Wrap:
Shocker: Conan Headed Back to TV— On TBS, Not Fox

Steve Krakauer / Mediaite:

MSNBC President Griffin Says David Shuster Suspension “All About Loyalty” — We published an email exchange Thursday night between MSNBC President Phil Griffin and a David Shuster fan about his anchor's indefinite suspension. — Mediaite spoke exclusively with Griffin today about the reasons behind …

Discussion: The Wire, TVNewser and Inside Cable News

Jeff Jarvis / BuzzMachine:

News(paper) in the cloud — I think it's possible today to run a news organization — up to the point of publishing — from the cloud, changing not only the production process of news but also its culture. John Paton, CEO of Journal Register, is about to prove it with his Ben Franklin Project.

Megan Garber / Nieman Journalism Lab:

“The 24/7 News Cycle”: David Carr, Arianna Huffington, and Mark Russell debate the future at ASNE — Earlier this morning, David Carr, Arianna Huffington, and the Orlando Sentinel's Mark Russell gathered to discuss “The 24/7 News Cycle: New Opportunities, New Pressures.”

Discussion: blogs.tampabay.com and The Huffington Post

Adrian Chen / Gawker:

Stephen Colbert Grills Wikileaks Founder on Helicopter Video — Tonight on the Colbert Report, Stephen Colbert interviewed Wikileaks founder Julian Assange. We were wondering how Colbert would handle a subject as serious as a video showing 12 people being killed. Well, he handled it pretty seriously.

Discussion: The Atlantic Wire and Times of London

Leena Rao / TechCrunch:

YC's NewsTilt Aims To Help Journalists Create A Business Model For Content — The business and content models behind news have been changing dramatically over the past few years; with the mechanisms by which journalists interact with their audiences constantly transforming along the way.

Discussion: FishBowlNY, eMedia Vitals, Journalism.co.uk and Romenesko

Jason Boog / GalleyCat:

Hipster Puppies Site Lands Book Deal; Creator Explores the “Natural Tumblr-to-Book Ecosystem” — Last week the popular Tumblr blog Hipster Puppies nabbed a book deal with NAL/Penguin, bringing cute pictures of puppies in sunglasses, mustaches, and hip neck scarves to bookstores.

Nat Ives / AdAge:

New York Times Revamps Business Section Online — Move Is Latest, but Not First, Play for Wall Street Journal's Readers and Advertisers — NEW YORK (AdAge.com) — Even as The Wall Street Journal prepares a New York edition aimed squarely at New York Times readers and advertisers …

Discussion: MediaPost and Strupp

AdAge:

Apple to Lend Hand to IAd Producers — Early Adopters Get an Added Bonus: Some Fairy Dust From Company Itself — NEW YORK (AdAge.com) — Apple's not just getting into the business of selling ads. They're going to make them as well, at least in the beginning for the earliest adopters of the new iAd format.

Discussion: paidContent

Peter Kafka / MediaMemo: Is Apple Closing Off the iPhone to Rival Ad Networks?

Scott Rosenberg / Scott Rosenberg's Wordyard:

Newspaper comments: Forget anonymity! The problem is management — This New York Times piece Monday reflects a growing chorus of resentment among newspaper website managers against the “barroom brawl” atmosphere so many of them have ended up with in the comments sections on their sites.

Discussion: the Econsultancy blog, Techdirt and Reporters Committee News

Nellie Andreeva / Deadline.com:

NBC Picks Up ‘Law & Order: LA’ For Fall; ‘SVU’ Cleared For 12th Season With Cast; Original ‘L&O’ Looks Good For Record 21st — EXCLUSIVE: Dick Wolf is once again looking to expand his Law & Order empire to 4 series on the air. Sources tell me that NBC has picked up Law & Order: Los Angeles (aka LOLA) with a 13-episode order for fall.

Discussion: TVWeek.com, Movieline, Perez Hilton and TVbytheNumbers

JD Lasica / Socialmedia.biz:

GroundReport: Citizen journalism gets richer — A chat with the founder of GroundReport from JD Lasica on Vimeo. — Five years ago we launched Ourmedia.org as the first free hosting and sharing site for video and digital media (yes, before YouTube). Secretly, I wished that more of the videos …

Discussion: NetNewsCheck Latest

Jason Horowitz / Washington Post:

Obama spokesman Gibbs sounds eager for future strategist role — Robert Gibbs does not seem particularly attached to his office. — There is a dormant fireplace ("a problem with the flue," Gibbs said), a cluttered desk, a flat-screen television and a smaller monitor simultaneously displaying C-SPAN, MSNBC, the networks.

Discussion: New York Observer, The Huffington Post, CJR, Romenesko, The Corner on National …, Chickaboomer and The Note

Publishing Executive Business Management News:

Yale Launches Course for the Book and Magazine Publishing Industry — (Press Release) New Haven, Conn.—Yale University will launch a new Yale Publishing Course this summer, bringing emerging industry leaders from around the world together with experts in their respective fields to tackle the most compelling issues facing publishers.

Robin Wauters / TechCrunch:

Realtime Media Sharing Service TweetPhoto Raises $2.6 Million Series A — Realtime media sharing platform TweetPhoto this morning announced that it has raised $2.6 million in a Series A financing led by Canaan Partners, with additional investment from Anthem Venture Partners …

Discussion: PRWeb, GigaOM and paidContent

Greg Sandoval / CNET News:

Feds raise questions about big media's piracy claims — After spending a year studying how piracy and illegal counterfeiting affects the United States, the Government Accountability Office says it still doesn't know for sure. — Congress tasked the GAO in April 2009 with reviewing the efforts …

Paul Carr / TechCrunch:

NSFW: I Admit It, The iPad Is A Kindle Killer. I Just Wish It Weren't Going To Kill Reading Too — For one reason or another, I've spent the past few weeks down at the TechCrunch offices. As a result, it's proved almost impossible to avoid iPad fanboy hysteria.

Discussion: Soup