Mediagazer: Belo Records Skyrocketing Ad Results (Wayne Friedman/MediaPost)

Michael Calderone / Yahoo! News:

Media-intern auction winners pay for chance to work for free — Breaking into the media business is tough, with a seemingly endless supply of bright young college graduates vying for unpaid internships at elite publications. Still, there's another route to getting one's foot in the door, if you have money to burn: Win an auction!

Discussion: Romenesko and Gawker

Dan Levy / Sparksheet:

The New Yorker On Brand: Q&A with Web Editor Blake Eskin — You were hired as The New Yorker's first Web editor in 2006, when NewYorker.com was relatively primitive and “blog” was a four-letter word to most staff writers. How have attitudes toward the Web changed since then? — They've changed a lot.

Discussion: MediaPost

Mallary Jean Tenore / Poynter Online:

How News Orgs Are Turning to Staff, Technology & Users to Improve Comments — In recent weeks, some journalists have argued that news sites should stop allowing anonymous comments. They're an “invitation to mischief,” Cleveland Plain Dealer columnist Connie Schultz wrote after the paper unmasked …

Discussion: Shaping the Future … and The Huffington Post

Nat Ives / AdAge:

Success of Pay Walls at Smaller Papers Is Good Sign for Print — Positive Numbers at Local Dailies Give Hope to Bigger Players, but Recipe Has Not Worked for All — NEW YORK (AdAge.com) — If you want to know what paid content on the web can do for newspapers' paid circulation …

Discussion: FishbowlNY, Romenesko and NetNewsCheck Latest

Brian Stelter / New York Times:

Bill Moyers Ends PBS ‘Journal’; His Next Step Is Unclear — “Bill Moyers Journal,” first broadcast in 1971, came to a close on Friday, with Mr. Moyers warning viewers that “plutocracy and democracy don't mix,” as he compared past eras of populist insurgency to the present moment in America.

under the wire:

How Wired.com Tracked the iPhone Finder — In response to Wired.com's scoop identifying the finder of the lost iPhone prototype, many have asked me how we did it. The process of uncovering digital footprints to identify Brian Hogan was indeed challenging and enlightening, so I thought I'd tell the story here.

Discussion: WebNewser, Silicon Alley Insider, VentureBeat and just enough

Gabriel Sherman / New York Magazine:

Rattled Journal Staff Renew Pursuit of Pulitzers — Last week, Rupert Murdoch's Wall Street Journal tried to take his battle with the New York Times into the streets — and sometimes the gutters — with the launch of the Journal's “Greater New York” section.

Discussion: Romenesko

Discussion: New York Observer and FishbowlNY

Twitter Media:

Tweets are the new quotes — Have you ever been quoted in a news article or blog post? If so, you know it can be a strange experience: you recognize your words, but they never sound quite right. It's the peril of transcription. — That's just one of a couple reasons we like ReadWriteWeb's approach …

Discussion: ReadWriteWeb, Silicon Alley Insider, louisgray.com, VentureBeat, TNW Social Media, CNET News, Mashable and TechCrunch

David Carr / New York Times:

The Media Equation: A Lost iPhone Reveals Apple's Churlish Side — Journalists are already getting warmed up for the next big Apple event, the Worldwide Developer's Conference in June, where they will most likely get a look at the next generation of the iPhone.

Discussion: Gawker and CJR

Scott Patterson / MarketBeat:

Buffett: Mind Blowing How Fast Newspapers Losing Ground — Warren Buffett delivered more doom and gloom news for the state of the newspaper industry. — Asked about his views on the struggling industry, which has seen a rising trend of diminishing revenues and distribution in recent years …

Discussion: New York Observer

Staci D. Kramer / paidContent:

Apple iPad Sales Pass 1 Million Mark; iBooks Not Flying Off Shelves — Apple (NSDQ: AAPL) CEO Steve Jobs is crowing this morning about breaking the one million mark with iPad in 28 days—less than half the time it took for the iPhone to achieve the same feat.

Discussion: Apple, mediabistro.com, New York Post, AppleInsider, Kindle Review, Lost Remote, GigaOM, Fortune, Fast Company, Gadget Lab, Geekosystem, VentureBeat, Mashable!, TUAW, All Things Digital and New York Observer

Dirk Smillie / Forbes:

Another Spin For Guccione — The “SPIN” founder on why he tried to buy “Fortune,” what magazines are doing wrong and what he plans to do about it. — The magazine business is in the midst of a “Darwinian culling,” says Bob Guccione Jr. So why does Guccione, the founder of SPIN and Gear, plan to re-enter publishing this year?

Discussion: Talking Biz News

Caroline Davies / Guardian:

Mad Men man poached by the BBC — The BBC has poached Vlad Wolynetz, an American TV executive whose successes include the award-winning Mad Men, in its quest to crack the notoriously difficult US drama market. — The move to beef up BBC Worldwide Productions' “format factory” …

Mathew Ingram / GigaOM:

Topix Gets Local With Twitter and Social With Facebook — Topix.com has rolled out a suite of new enhancements, including a Twitter feature that sends local news to users based on their location, the integration of Facebook's social plugins on topic pages, and a doubling of the amount …

Discussion: BIA/Kelsey Local Media Watch and blog.topix.com

Ken Doctor / Nieman Journalism Lab:

The Newsonomics of reborn newspaper profit — [Each week, our friend Ken Doctor — author of Newsonomics and longtime watcher of the business side of digital news — writes about the economics of the news business for the Lab.] — The first quarter newspaper numbers are in. They paint a consistent picture.

Discussion: Reflections of a Newsosaur and Romenesko

Peter Kafka / MediaMemo:

Former Microsoft Deal Guy Bruce Jaffe Lands at IPO Candidate Glam — Bruce Jaffe, last seen cutting deals for Microsoft, has a new gig: He'll be CFO at Glam Media. — The Web publishing heavyweight has already been on the shortlist of tech/media companies in line for an IPO …

Discussion: TechCrunch and paidContent

Brian Womack / Bloomberg:

Google's YouTube Increases Display Advertisers 10-Fold — Google Inc. has boosted the number of advertisers using display ads on its YouTube video site 10-fold in the past year, a sign the company is making headway to lift sales in businesses other than search.

Discussion: NewTeeVee

Holly Yeager / CJR:

Ignatius on the Downside of the Inside Story — The Washington Post's David Ignatius did us all a favor in Sunday's Outlook section, with a critical look at embedding—a journalistic practice that's become increasingly commonplace, and not just in the military.

Discussion: The New Republic

Wayne Friedman / MediaPost:

Belo Records Skyrocketing Ad Results — One of the purest TV station group plays, Belo Corp. witnessed rocketing advertising results in the first quarter, with the lead automotive category surging 45% over a year ago. — Total overall advertising sales scored an equally impressive 17% gain for the period …

Simon Dumenco / AdAge:

Who Really Killed Media? Craig ‘Craigslist’ Newmark? Jimmy ‘Wikipedia’ Wales? Oprah? — Without Non-Disclosing Too Much, the Truth May Lie in a Pair of Alcohol-Fueled Conga Lines — I have something to get off my chest: At 3 a.m. recently in a smoky dance club in Valencia, Spain …

Sean Blanda / eMedia Vitals:

Crunchbase: How blogs do directories — One of the blogosphere's best examples of a directory is Crunchbase, the database from Techcrunch that indexes tech companies, people, funding rounds and more. For anyone interested in the startup world, Crunchbase can be like a more detailed Wikipedia …