Mediagazer: Google's YouTube Increases Display Advertisers 10-Fold (Brian Womack/Bloomberg)

Sarah Ellison / Vanity Fair:

The Man Who Tried To Manage Murdoch — As Rupert Murdoch's jaws closed around The Wall Street Journal, managing editor Marcus Brauchli became the latest in a long line of editors who thought they could win over the conquering mogul. Brauchli set about feverishly redesigning the paper …

Discussion: Romenesko and Talking Biz News

Discussion: Romenesko

Mark Leccese / Gatekeeper:

Tweeting the water story — I've been on Twitter (@mleccese) daily for a couple of months now trying to figure out if there's any useful journalism there. I've learned that nearly every tweet is inane, self-promotional (I'll be self-promoting this blog post on Twitter as soon as I finish it …

Discussion: Romenesko

Dirk Smillie / Forbes:

Another Spin For Guccione — The “SPIN” founder on why he tried to buy “Fortune,” what magazines are doing wrong and what he plans to do about it. — The magazine business is in the midst of a “Darwinian culling,” says Bob Guccione Jr. So why does Guccione, the founder of SPIN and Gear, plan to re-enter publishing this year?

Discussion: New York Observer, Romenesko and Talking Biz News

Dan Levy / Sparksheet:

The New Yorker On Brand: Q&A with Web Editor Blake Eskin — You were hired as The New Yorker's first Web editor in 2006, when NewYorker.com was relatively primitive and “blog” was a four-letter word to most staff writers. How have attitudes toward the Web changed since then? — They've changed a lot.

Discussion: MediaPost

Markcuban / blog maverick:

The Future of TV is......TV — Before I get into the topic at hand, I want to first commend Google and Youtube. Just read the article “Are Live Sports the Next Frontier for Youtube?” Dang, why didn't I think of that 15 years ago ??. Oh well. And one more thing.

Discussion: MediaMemo and MediaPost

Sree Sreenivasan / DNAinfo.com:

Some Thoughts After Six Months of DNAinfo — DNAinfo has been around for six months. Time to reflect on what it's accomplished. — The notification came via e-mail from the oldest press club in the United States: “We are pleased and honored to inform you that DNAinfo.com is the recipient …

Twitter Media:

Tweets are the new quotes — Have you ever been quoted in a news article or blog post? If so, you know it can be a strange experience: you recognize your words, but they never sound quite right. It's the peril of transcription. — That's just one of a couple reasons we like ReadWriteWeb's approach …

Discussion: Guardian, Silicon Alley Insider, CNET News, ReadWriteWeb, TechCrunch, Andy Beal's Marketing Pilgrim, TNW Social Media, Fast Company, The Huffington Post, louisgray.com, VentureBeat and Mashable

Laurie Sullivan / MediaPost:

YouTube Developing Self-Serve Rental Model — YouTube engineers are working on a self-service method that will give moviemakers the ability to upload and provide their streaming content for rent, Hunter Walk, who heads product management at YouTube, told MediaPost.

Discussion: hypebot, Mashable!, Cinematical, Fast Company, Andy Beal's Marketing Pilgrim and NewTeeVee

Ben Elowitz / paidContent:

Traditional Ways Of Judging ‘Quality’ In Published Content Are Now Useless — Ben Elowitz (@elowitz) is co-founder and CEO of Wetpaint, a platform for social web sites, and author of the Digital Quarters blog. Prior to Wetpaint, Elowitz co-founded Blue Nile, the online retailer of luxury goods.

Discussion: Kirk LaPointe's …

Michael Learmonth / AdAge:

Facebook Stirs Up Trouble for Silicon Valley — Online-Privacy Legislation Just Got a Big Boost From Social Network — NEW YORK (AdAge.com) — It's larger than the population of the U.S. and is increasingly the nerve center of an interconnected world. But that didn't stop Facebook …

Discussion: Journalism.co.uk

Brian Womack / Bloomberg:

Google's YouTube Increases Display Advertisers 10-Fold — Google Inc. has boosted the number of advertisers using display ads on its YouTube video site 10-fold in the past year, a sign the company is making headway to lift sales in businesses other than search.

Discussion: NewTeeVee

Sarah Hinchliff Pearson / cyberlaw.stanford.edu:

Objective Failure: Why the debate about media objectivity threatens the viability of general-interest news outlets. — In the midst of a crisis threatening the very existence of the journalism industry, it might seem like an odd time to debate the merits of objective news reporting.

AdAge:

Is It Worth $1M in Media to Be a First Adopter With Apple's IAd? — Mobile-Ad Platform Will Have Marketers Paying Twice and Rob Agencies of Production Fees — at First — NEW YORK (AdAge.com) — When Apple introduces a shiny new object, a faithful group of early adopters pony up top dollar to be the first to play with it.

Discussion: MediaPost and The Consumerist

Brian Stelter / New York Times:

Bill Moyers Ends PBS ‘Journal’; His Next Step Is Unclear — “Bill Moyers Journal,” first broadcast in 1971, came to a close on Friday, with Mr. Moyers warning viewers that “plutocracy and democracy don't mix,” as he compared past eras of populist insurgency to the present moment in America.

David Carr / New York Times:

The Media Equation: A Lost iPhone Reveals Apple's Churlish Side — Journalists are already getting warmed up for the next big Apple event, the Worldwide Developer's Conference in June, where they will most likely get a look at the next generation of the iPhone.

Discussion: Gawker, Voices on All Things Digital, CJR and Guardian

Michael Calderone / Yahoo! News:

Media-intern auction winners pay for chance to work for free — Breaking into the media business is tough, with a seemingly endless supply of bright young college graduates vying for unpaid internships at elite publications. Still, there's another route to getting one's foot in the door, if you have money to burn: Win an auction!

Discussion: Romenesko and Gawker

Rick Daysog / Honolulu Advertiser:

Press run ends for Gannett in Isles — Gannett Co., the nation's largest newspaper chain, completed its sale of The Honolulu Advertiser to Honolulu Star-Bulletin owner David Black early this morning, marking the Virginia-based company's exit from a market that it has served since 1971.

Discussion: Romenesko and Gannett Blog

Caroline Davies / Guardian:

Mad Men executive poached by the BBC — The BBC has poached Vlad Wolynetz, an American TV executive whose successes include the award-winning Mad Men, in its quest to crack the notoriously difficult US drama market. — The move to beef up BBC Worldwide Productions' “format factory” …

Megan Garber / Nieman Journalism Lab:

“Maximum information in minimum time”: Gauging social media's merits — As I mentioned in a previous post, I recently attended the International Journalism Festival in Perugia, Italy. One theme that became clear on panel after panel: in Italy, one of the lowest-ranked countries for press freedom in Europe …

Discussion: The Huffington Post

Mathew Ingram / GigaOM:

Topix Gets Local With Twitter and Social With Facebook — Topix.com has rolled out a suite of new enhancements, including a Twitter feature that sends local news to users based on their location, the integration of Facebook's social plugins on topic pages, and a doubling of the amount …

Discussion: BIA/Kelsey Local Media Watch and blog.topix.com

Wayne Friedman / MediaPost:

Belo Records Skyrocketing Ad Results — One of the purest TV station group plays, Belo Corp. witnessed rocketing advertising results in the first quarter, with the lead automotive category surging 45% over a year ago. — Total overall advertising sales scored an equally impressive 17% gain for the period …

Holly Yeager / CJR:

Ignatius on the Downside of the Inside Story — The Washington Post's David Ignatius did us all a favor in Sunday's Outlook section, with a critical look at embedding—a journalistic practice that's become increasingly commonplace, and not just in the military.

Discussion: The New Republic