Mediagazer: Viewer-Engagement Rankings Signal Change for TV Industry (Brian Steinberg/AdAge)

Ed Pilkington / Guardian:

‘Rupert will do anything’ — The acerbic Vanity Fair columnist and Murdoch biographer is not shy of making personal attacks on those in the business. But he was left shaken by the consequences of rattling Rupert's cage — Have you ever wondered what it would be like to be at the receiving end …

Discussion: New York Observer and New York Magazine

Michael Wolff's Rupert Murdoch/CityFile/Page Six Conspiracy Theory: Shut Down! — Earlier today, an interview with media critic Michael Wolff went up on The Guardian, in which Wolff essentially told an interviewer that News Corp chairman Rupert Murdoch has taken steps to exercise …

Hitsville:

The case against non-profit news sites — It's understandable that journalists shocked at the financial state of their industry would at some point think about a non-profit business model. — Behind the cynicism of most reporters lies a romantic streak, for one.

Discussion: Runnin' Scared

Nat Ives / AdAge:

Magazines' Pitch to Marketers: Our Ads Will Work — We Promise — Time Inc. Works With Starcom MediaVest to Guarantee Performance Results, or Run Make-Good Advertising — NEW YORK (AdAge.com) — Magazines have always promised their advertisers a certain number of paying readers.

Discussion: Gawker, New York Observer, FishbowlNY and Media Buyer Planner

JSOnline:

Instant replay: Alleged yo-yo champ dupes TV shows — Kenny Strasser, who either lives in Antigo or Neenah or maybe somewhere else, says he a yo-yo champion, loves talking to schoolchildren and wants to save the Earth. — He's been divorced twice, doesn't have any kids, and has personal issues with members of his family.

Discussion: Deadspin, Romenesko and Neatorama

Mike Shields / Mediaweek:

Huffington Post Gets Down to Business — The Huffington Post has enjoyed meteoric traffic growth since launching five years ago, and buzz to match. Now it's time for the site's business side to catch up. — Industry veteran Greg Coleman, who became the site's chief revenue officer last September …

Discussion: CJR, Romenesko, The Wire and New York Observer

Evan Smith / The Texas Tribune:

T-Squared: The Six-Month Stats — Last week we celebrated our six-month birthday (it's not too late to send a card — or a gift). It seems like only yesterday, blah, blah, cliché, blah — but, actually, it does seem like only yesterday that the Trib went live, even if doesn't feel like it (ow, my aching lack of sleep).

Discussion: Romenesko and Fitz & Jen

Brian Steinberg / AdAge:

Viewer-Engagement Rankings Signal Change for TV Industry — So Many Viewing Options Make Determining Which Shows Drive Fans' Interest More Important — NEW YORK (AdAge.com) — Imagine a day when the top 10 TV shows include cult hits such as “Chuck,” “Better Off Ted” and “Heroes,” …

Discussion: Company Town and NewTeeVee

Richard Prince's Journal-isms:

Lena Horne Was a Friend to the Press — “She Made Remarkable Revelations,” Biographer Says — The late CBS correspondent Ed Bradley was fond of saying, “When I get to the pearly gates and St. Peter asks what have I done to gain entry, I'll say, ‘Have you seen my Lena Horne interview?’ ”

Discussion: The Daily Beast, Essence.com and The Wrap

Laura McGann / Nieman Journalism Lab:

Forbes new tool tracks advertisers' corporate reputation — Get past advertising. It's a commodity — and who wants to buy a commodity? But a service — that's a different story. — That's how Bruce Rogers, chief brand officer for Forbes, says the magazine is thinking these days.

Andy Fixmer / Bloomberg:

CBS's Showtime Said to Test Putting Shows Online — CBS Corp.'s Showtime is developing an online video service for subscribers, according to a person with knowledge of the plans, joining rival cable channels that are seeking to reach customers away from TV sets.

Discussion: paidContent, NewTeeVee, Mashable! and Engadget

Jim Romenesko / Romenesko:

Kinsley's ‘Editor at Large’ debuts on The Atlantic Wire — The Atlantic Wire Introduces “Editor at Large”: — A Fresh Take on the Days News by Michael Kinsley — Washington, D.C., and New York, N.Y. (May 10, 2010) — Today, groundbreaking opinion aggregator The Atlantic Wire launches …

Ryan Tate / Gawker:

‘Beat the Internet’ Is AOL's Official New Mantra — The official theme of AOL, the fast-fading internet giant, is to “beat the internet,” CEO Tim Armstrong confirms in an internal memo. And by “beat” he apparently means “pummel into a bloody whimpering mess.”

Tracy Rosenberg / Media on HuffingtonPost.com:

Geeks Rule: Why Media Ownership Still Matters — On May 21st, the FCC traveling road show will come to Stanford University in Palo Alto, California for the third of three field workshops on media ownership. Academics, pundits, and various other mucky-mucks will debate whether the explosive growth …

Sally Law / The Book Bench:

Mouthing Off — On August 3, 2009, Justin Halpern—a twenty-eight-year-old comedy writer who had moved back in with his parents following a breakup—started “S**t My Dad Says,” a Twitter feed that documents the musings, philosophical and otherwise, of Halpern's septuagenarian father, Sam …

Discussion: Jacket Copy and Asylum

Dan Gillmor / Mediactive:

Why I'm Going to Publish the Mediactive Book with Lulu — Some members of the traditional publishing industry don't care for what I write, and some who do aren't thrilled with one of the ways I try to spread my ideas. So when Mediactive appears between dead-tree covers a bit later this year …

Discussion: Joho the Blog