Mediagazer: Google finally reveals AdSense cut: 68% on content (Jeff Jarvis/BuzzMachine)

New Media, Old Media — News today is increasingly a shared, social experience. Half of Americans say they rely on the people around them to find out at least some of the news they need to know. Some 44% of online news users get news at least a few times a week through emails …

Discussion: Silicon Alley Insider, Multichannel, Romenesko, FishbowlNY, MinOnline, WebNewser, Fitz & Jen, Social Media at Work, Search Engine Land and Crikey

Twitter relies less on traditional media than blogs — The stories and issues that gain traction in social media differ substantially from those that lead in the mainstream press, according to a detailed analysis of social media by the Pew Research Center's Project for Excellence in Journalism.

Michael S. Rosenwald / Washington Post:

At 25, AOL switches tracks: Creating content, not just connecting users — A few weeks ago, as Steve Case was flying above Sterling, en route to Dulles International Airport, he looked down and saw the sprawling campus that is home to the company he co-founded 25 years ago this month …

Discussion: mediabistro.com and Story Lab

David Carr / New York Times:

The Media Equation: News Sites Look Beyond Grants — It's telling that one of the more promising experiments in the next version of regional news is located in an industrial park near the University of Minnesota in Minneapolis. The backdrop seems fitting. — Joel Kramer will tell you as much.

Discussion: MinnPost and Romenesko

Howard Kurtz / Washington Post:

NBC's Chuck Todd: White House correspondent, anchor, blogger, twitterer — Chuck Todd began tweeting at 6 a.m. — “the big race is in WV where another DC incumbent could lose a primary” — and now, nearly three hours later, he is crashing minutes before airtime.

Discussion: Romenesko, National Media, CJR, The Atlantic Wire, The Huffington Post, Inside Cable News and Chickaboomer

Brian Stelter / Media Decoder:

A Site Collects Complaints About Media — Media criticism has been boiled down to a single, painful word: fail. — The activist group Free Press has built a Digg-like Web site for such mistakes, called MediaFail, that highlights what its users think are the most egregious examples of the “media behaving badly,” to borrow its slogan.

Discussion: Chickaboomer and Runnin' Scared

Aanarav Sareen / The Huffington Post:

Lost: A Media Transition — Last night, millions of viewers said goodbye to Lost, ABC Studios' top-rated and highly anticipated show. A show that ran for 6 seasons. A show that often times confused viewers. And, a show that actively participated in what will be defined as one of the most disruptive and innovative times in media.

Discussion: ArtsBeat, Los Angeles Times, PopWatch, Gawker, The Ausiello Files, blogs.tampabay.com, Lost Remote and Movieline

Guy Adams / The Independent:

After keeping us waiting for a century, Mark Twain will finally reveal all — The great American writer left instructions not to publish his autobiography until 100 years after his death, which is now — Exactly a century after rumours of his death turned out to be entirely accurate …

Discussion: New York Magazine, Publishing Perspectives, TeleRead, Gawker and Boing Boing

Jeff Jarvis / BuzzMachine:

Google finally reveals AdSense cut: 68% on content — At last, Google is revealing its split on AdSense: 68% to publishers for content ads, 51% for search ads. — I had two primary complaints about Google in my otherwise admittedly and obviously wet-kiss book, What Would Google Do?:

Discussion: Inside AdSense, MediaMemo, Silicon Alley Insider, Mashable!, Search Engine Land, TechCrunch and ReadWriteWeb

Tim Bradshaw / Financial Times:

Media play the waiting game over iPad — Apple's international launch of the iPad this week will not be accompanied by a swathe of fresh newspaper and magazine apps, in contrast to its much-hyped launch in the US and in spite of print publishers' high hopes for the platform.

Discussion: The Wire

Anne Eisenberg / New York Times:

Novelties: PlaceLocal Automatically Creates Online Ads — NO costly copy writers or heirs of “Mad Men” are needed to write a new kind of ad for small businesses that want to advertise on the Web: computers create the ads instead. — New software called PlaceLocal builds display ads automatically …

Discussion: Adrants, Screenwerk and AdScam/The Horror!

Claire Atkinson / New York Post:

Broadcast networks in good time slot for sale — The upfront presentations may have wrapped up last week, but the broadcast networks' sales pitches may be just beginning. — With General Electric in the process of selling NBC Universal to cable giant Comcast, some Wall Street dealmakers …

Discussion: Free Press

Brian Stelter / New York Times:

News Outlets Cut Costs on Covering Presidential Trips — WASHINGTON — The news media have found a new area of coverage ripe for cost-cutting: the president of the United States. — For decades it was a given that whenever the president traveled, a charter plane packed with members of the press would travel with him.

Discussion: Romenesko

Joseph Plambeck / New York Times:

Idea Man of LimeWire at a Crossroads — Mark Gorton is a confident guy. He's confident about his ideas. He's confident about his enthusiasms. And he's confident that his successes — like making money on Wall Street and promoting alternative transportation in New York — provide a record that backs him up.

Discussion: Media Decoder

Roy Greenslade / Guardian:

News of the World right to expose Duchess of York — After two stories built around subterfuge without a genuine public interest (John Higgins and Lord Triesman) comes a third that, on balance, justifies the use of entrapment. — I refer to the News of the World's exposure yesterday …

Discussion: New York Times, The Independent, Jon Slattery and New York Magazine

New York Times:

Up Front: Lloyd Grove — In 2003, Lloyd Grove, who reviews Sarah Ellison's “War at The Wall Street Journal” on Page 16, had been at The Washington Post for 23 years when Mort Zuckerman brought him to New York to work at The Daily News — and to challenge Page Six, the gossip column in Rupert Murdoch's New York Post.

Discussion: Guardian, The Second Pass and bookforum.com