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8:15 PM ET, June 12, 2010

Mediagazer

 Top News: 
David Cohen / WebNewser:
The Beautiful Game: Social Media Suits Up for 2010 FIFA World Cup South Africa  —  With 2010 FIFA World Cup South Africa set to kick off about one hour after this post, Twitter and Facebook — which meant nothing to the average soccer fan during 2006 FIFA World Cup Germany — are donning their jerseys and painting their faces.
RELATED:
Keith Richman / AdAge:
How Nike and Pepsi Hijacked the World Cup  —  Ambush Marketing 101: Tips to Protect Your Brand — or Steal Someone Else's Thunder  —  The world's greatest sporting spectacle, the World Cup, begins today.  Quick: do you know who the “official” sponsors are?
Discussion: rbr.com, Speakeasy and Guardian
Peter Kafka / MediaMemo:
On Twitter, Even a New iPhone Can't Keep Up With the World Cup  —  If you're one of those weird people who delights in not following the World Cup, you're going to want to stay off Twitter for the next month.  —  The World Cup is the biggest sporting event in the... uh... world.
Andy Plesser / Beet.TV:
World Cup Fever: Internet Has Busiest News Day as Tabulated by Akamai
Felix Salmon / MediaFile:
Zach Kouwe fired again  —  In February, a NYT blogger, Zachery Kouwe, was fired for plagiarism.  The proximate cause of the firing was a complaint from the WSJ, but he'd had run-ins with other publications in the past, including nicking a memo from Dealbreaker without attribution.
Discussion: Talking Biz News
James Rainey / Los Angeles Times:
On the Media: Overdosing on social networking media  —  (Chris Jackson /, Chris Jackson / / February 2, 2008)  —  It's hard not to get irritated with a company that urges you to share all sorts of things but makes it hard for you to say who's part of the party.
Discussion: Kirk LaPointe's …
Robin Sloan / Snarkmarket:
The Atlantic rides again (again)  —  Back in college, the Atlantic was basically my introduction to the world of ideas.  I still remember reading this classic article by James Fallows and feeling whole new lobes of understanding come online.  This was policy, not politics.  Macro, not micro.
J. David Goodman / New York Times:
Now in Blogs, Product Placement  —  Welcome to quid pro post.  —  When a marketer representing Absolut Vodka first offered to sponsor her annual blog festival, Louise Crawford guessed how the other bloggers might react.  —  “Some of them are going to call me a sellout,” Ms. Crawford remembered thinking.
Discussion: Gawker and City Room
David Carr / Media Decoder:
N.Y.P.D. Can Keep Its Secrets: 2004 Convention Arrests Remain Mysterious  —  On Wednesday, the United States Court of Appeals for the Second Circuit ruled that the New York City Police Department can withhold 1,900 pages of data detailing police surveillance in advance of the 2004 Republican Convention in New York.
Scott Shane / New York Times:
Administration Takes a Hard Line Against Leaks to Press  —  WASHINGTON — Hired in 2001 by the National Security Agency to help it catch up with the e-mail and cellphone revolution, Thomas A. Drake became convinced that the government's eavesdroppers were squandering hundreds of millions …
Discussion: Romenesko
RELATED:
Philip Shenon / The Daily Beast:
Pentagon Manhunt  —  Blogs and Stories  —  Anxious that Wikileaks …
Business Week:
Spotify: Why Europe's Hit Music Site Isn't Playing the U.S.  —  Big labels have blocked Spotify—the first site that's “sexy without having the Apple name on it”—from offering streaming music  —  Sweden has a new music export, and it's attracting an audience way broader than an ABBA greatest hits album.
Peter Kafka / MediaMemo:
Exclusive: Twitter's Next Moneymaker-"Promoted Trends"  —  Twitter is beginning to roll out its ad platform, which allows advertisers to insert messages into users' streams.  But the microblogging service already has an idea for a new product: Selling some of the real estate dedicated to its …
 
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 More News: 
Journalism.org:
MEDIA COVERAGE OF THE CLERGY ABUSE SCANDAL
Discussion: International Media and Romenesko
Jason Linkins / The Huffington Post:
ABC Reporter Hassled By BP: Days After Thad Allen Directed Open …
Discussion: Mediaite
 Earlier Picks: 
New York Post:
Desperate CNN wooing Piers Morgan
John Eggerton / Broadcasting & Cable:
FCC to Exempt Blog Comments from Title II Proceedings
Discussion: rbr.com and Multichannel
Joe Strupp / Strupp:
Alumnus Joe Klein Hits Newsweek Reporting Cutbacks, Design
Discussion: The Wire