Mediagazer: From print to digital audience engagement: why we can't sleep at night (INMA)

3:15 PM ET, August 9, 2010

Top News:

Jeremy W. Peters / New York Times:

The Economist Markets to the Sophisticated — Its fire-engine-red logo peeks out of fashionable handbags and from the back pockets of designer jeans. Bankers read it in first-class seats. Hipsters read it on the subway on their way to work. — It's The Economist.

Discussion: New York Observer and Romenesko

Ryan Chittum / CJR: The Economist's Success Is Not a Marketing Story

Staci D. Kramer / paidContent:

Allbritton On TBD.com: 'You've Got To Have Some Staying Power' — When Robert Allbritton put the money and power of Allbritton Communications behind a new DC political news site in 2007, no one knew what to expect. Sure, he had talent in Washington Post vets John Harris and Jim VandeHei …

Discussion: rbr.com, Media Decoder, Lost Remote, Romenesko, Broadcasting & Cable, Silicon Alley Insider, WebNewser, Zombie Journalism and The Solomon Scandals

Erik Wemple / tbd.com:

Letter from the editor: TBD is a little less TBD — Welcome to TBD. We're pleased you're here. — This is a brand-new site that covers news and culture in the Washington, D.C. metro region. It has been under construction for nearly a year, a gestation period that has seen a fair amount …

Discussion: GigaOM, Gawker, Mediaite, Terry Heaton's PoMo Blog, paidContent, Lost Remote, E-Media Tidbits, Mashable!, DCist, State of the Fourth Estate, The Solomon Scandals, Newsonomics and Washington Post

Joe Pompeo / Silicon Alley Insider:

Forbes Bloggers' Compensation Will Be Tied To Web Traffic — Last week, we posed the question of what it means for Forbes' writers that new chief product officer (still not sure what that title is all about!) Lewis D'Vorkin is starting to make some big adjustments to the editorial model.

Matthew Flamm / Crain's New York Business:

Inside the radical reinventionof Forbes — New pooh-bah morphs print and website, editorial and marketing — Fecession and the digital transformation have already cost Forbes Media its Fifth Avenue headquarters—sold at a bargain to New York University—and the use of its famed Highlander yacht …

Brian Stelter / New York Times:

Renewed Interest in Financing Original Web Shows — LOS ANGELES — When Illeana Douglas, long active in independent film, wanted to make a show about a Hollywood actress who becomes a cog in a blue-collar wheel, she turned to the Web and to an unusual ally, Ikea.

Discussion: VideoNuze, PR Newswire, The Huffington Post, VatorNews, Online Video News, Company Town and Mashable!

David Carr / New York Times:

A Gamble on a Weekly That Paid Off — Let me get this straight: A very rich guy buys a financially and editorially beleaguered weekly magazine, saying he wants to preserve an important journalistic asset. That will never work, right? — I have three words for the haters: New York magazine.

Discussion: Romenesko, MarketWatch, New York Observer, FishbowlNY, On Media's Blog and eMedia Vitals

Mike Shields / Mediaweek:

Fox News' Digital Divide — Dominant cable news net's site lags rival CNN.com. Why? — In the cable TV news world, Fox News Channel is a force to be reckoned with. So why does the network continually get its digital clock cleaned—by CNN, of all rivals?

Discussion: Media Matters for America, WebNewser and Inside Cable News

Joseph Plambeck / Media Decoder:

A Magazine Tests Neuromarketing — Magazines have long used focus groups to tailor their package. New Scientist took another route for its latest issue, testing whether neuromarketing, which examines the brain's response to products and brands, could help make the magazine more appealing.

Discussion: New Scientist, MediaMemo, eMedia Vitals and Gawker

Addy Dugdale / Fast Company:
New Scientist Brainsources Its Latest Cover, While Guy Kawasaki Crowdsources His

Discussion: Journalism.co.uk

Peter Kirwan / Guardian:

Google and Apple prepare for mobile advertising battle — Google and Apple are gearing up to launch ads on their apps, a strategy which is set to change the advertising landscape for ever — British mobile users will soon find themselves embroiled in the epic confrontation taking shape between Apple …

Discussion: Poynter Online

Robert Andrews / paidContent:

Digital Imitation Is A Form Of Flattery For Old-Guard Publishers — It was pop-culture philosopher Marshall McLuhan who wrote: “All media come in pairs, with one acting as the ‘content’ of the other.” — That assertion is true once again, now that a range of developers is pushing …

Discussion: eMedia Vitals

Glenn Fleishman / Network World:

Interview: Author Susan Orlean on her life with the iPad — Orlean has been tearing up the techie side of things — Susan Orlean has become a geek, something that simultaneously amuses and mildly horrifies her. Orlean has been a staff writer at The New Yorker since 1992 …

Discussion: mediabistro.com

Jeremy W. Peters / Media Decoder:

W Takes a New Direction — W, a magazine best known for ethereal photo spreads with dazed-looking models sporting Versace, Chanel, Prada and Ferragamo, is assuming a new look and editorial tone. It is becoming a place that its new editor, Stefano Tonchi, hopes readers will go to not only …

Discussion: New York Observer

Doug Young / Reuters:

News Corp sells controlling stake in China TV channels — (Reuters) - Rupert Murdoch's News Corp said on Monday that it will sell control of its three Chinese TV channels to a fund backed by China's No.2 media company, in a pullback from the market after years of difficulty.

Discussion: Guardian and DailyFinance