Mediagazer: Inside the radical reinventionof Forbes (Matthew Flamm/Crain's New York Business)

Brian Stelter / New York Times:

Renewed Interest in Financing Original Web Shows — LOS ANGELES — When Illeana Douglas, long active in independent film, wanted to make a show about a Hollywood actress who becomes a cog in a blue-collar wheel, she turned to the Web and to an unusual ally, Ikea.

Discussion: VideoNuze, PR Newswire, The Huffington Post, Online Video News, VatorNews, Company Town and Mashable!

Matthew Flamm / Crain's New York Business:

Inside the radical reinventionof Forbes — New pooh-bah morphs print and website, editorial and marketing — Fecession and the digital transformation have already cost Forbes Media its Fifth Avenue headquarters—sold at a bargain to New York University—and the use of its famed Highlander yacht …

Joe Pompeo / Silicon Alley Insider:

Forbes Bloggers' Compensation Will Be Tied To Web Traffic — Last week, we posed the question of what it means for Forbes' writers that new chief product officer (still not sure what that title is all about!) Lewis D'Vorkin is starting to make some big adjustments to the editorial model.

Staci D. Kramer / paidContent:

Allbritton On TBD.com: 'You've Got To Have Some Staying Power' — When Robert Allbritton put the money and power of Allbritton Communications behind a new DC political news site in 2007, no one knew what to expect. Sure, he had talent in Washington Post vets John Harris and Jim VandeHei …

Discussion: Lost Remote, Broadcasting & Cable, E-Media Tidbits, Romenesko, The Wire, WebNewser, Zombie Journalism, The Solomon Scandals, Strange Attractor and Newsonomics

Letter from the editor: TBD is a little less TBD — Welcome to TBD. We're pleased you're here. — This is a brand-new site that covers news and culture in the Washington, D.C. metro region. It has been under construction for nearly a year, a gestation period that has seen a fair amount …

Discussion: GigaOM, paidContent, State of the Fourth Estate, The Solomon Scandals, On Media's Blog, Washington Post and Poynter Online

Jeremy W. Peters / New York Times:

The Economist Markets to the Sophisticated — Its fire-engine-red logo peeks out of fashionable handbags and from the back pockets of designer jeans. Bankers read it in first-class seats. Hipsters read it on the subway on their way to work. — It's The Economist.

Discussion: New York Observer, CJR and Romenesko

Mike Shields / Mediaweek:

Fox News' Digital Divide — Dominant cable news net's site lags rival CNN.com. Why? — In the cable TV news world, Fox News Channel is a force to be reckoned with. So why does the network continually get its digital clock cleaned—by CNN, of all rivals?

Discussion: Inside Cable News

David Carr / New York Times:

A Gamble on a Weekly That Paid Off — Let me get this straight: A very rich guy buys a financially and editorially beleaguered weekly magazine, saying he wants to preserve an important journalistic asset. That will never work, right? — I have three words for the haters: New York magazine.

Discussion: New York Observer, Romenesko, MarketWatch, FishbowlNY, On Media's Blog and eMedia Vitals

Peter Kirwan / Guardian:

Google and Apple prepare for mobile advertising battle — Google and Apple are gearing up to launch ads on their apps, a strategy which is set to change the advertising landscape for ever — British mobile users will soon find themselves embroiled in the epic confrontation taking shape between Apple …

Discussion: Poynter Online

Robert Andrews / paidContent:

Digital Imitation Is A Form Of Flattery For Old-Guard Publishers — It was pop-culture philosopher Marshall McLuhan who wrote: “All media come in pairs, with one acting as the ‘content’ of the other.” — That assertion is true once again, now that a range of developers is pushing …

Discussion: eMedia Vitals

Glenn Fleishman / Network World:

Interview: Author Susan Orlean on her life with the iPad — Orlean has been tearing up the techie side of things — Susan Orlean has become a geek, something that simultaneously amuses and mildly horrifies her. Orlean has been a staff writer at The New Yorker since 1992 …

Discussion: mediabistro.com and New York Observer

Jeremy W. Peters / Media Decoder:

W Takes a New Direction — W, a magazine best known for ethereal photo spreads with dazed-looking models sporting Versace, Chanel, Prada and Ferragamo, is assuming a new look and editorial tone. It is becoming a place that its new editor, Stefano Tonchi, hopes readers will go to not only …

Discussion: New York Observer

Martin Belam / currybetdotnet:

5 ways that The Guardian puts external links onto web pages — Last week, Patrick Smith sparked off a lot debate with a blog post entitled “Link to the past: why do some news sites STILL not link out in 2010?”. In it, he mentioned The Guardian website as being one of the best examples of linking out.

Chris Wheal:

Death reporting — Thank you to everyone who has chipped in about the death knock debate, privately by email and publicly through comments on my blog and others. I think there is scope for at least a leaflet to help families in similar situations and possibly a different way of behaving by the press.

Discussion: Guardian, Press Gazette, Editor's Blog and Jon Slattery