Mediagazer: New Scientist Brainsources Its Latest Cover, While Guy Kawasaki Crowdsources His (Addy Dugdale/Fast Company)

Brian Stelter / New York Times:

Renewed Interest in Financing Original Web Shows — LOS ANGELES — When Illeana Douglas, long active in independent film, wanted to make a show about a Hollywood actress who becomes a cog in a blue-collar wheel, she turned to the Web and to an unusual ally, Ikea.

Discussion: VideoNuze, PR Newswire, The Huffington Post, Online Video News, Company Town, VatorNews and Mashable!

Staci D. Kramer / paidContent:

Allbritton On TBD.com: 'You've Got To Have Some Staying Power' — When Robert Allbritton put the money and power of Allbritton Communications behind a new DC political news site in 2007, no one knew what to expect. Sure, he had talent in Washington Post vets John Harris and Jim VandeHei …

Discussion: Broadcasting & Cable, E-Media Tidbits, Romenesko, Silicon Alley Insider, WebNewser, Zombie Journalism, The Solomon Scandals, Strange Attractor and Newsonomics

Letter from the editor: TBD is a little less TBD — Welcome to TBD. We're pleased you're here. — This is a brand-new site that covers news and culture in the Washington, D.C. metro region. It has been under construction for nearly a year, a gestation period that has seen a fair amount …

Discussion: paidContent, State of the Fourth Estate, On Media's Blog, The Solomon Scandals, Washington Post and Poynter Online

Jeremy W. Peters / New York Times:

The Economist Markets to the Sophisticated — Its fire-engine-red logo peeks out of fashionable handbags and from the back pockets of designer jeans. Bankers read it in first-class seats. Hipsters read it on the subway on their way to work. — It's The Economist.

Discussion: New York Observer, CJR and Romenesko

Mike Shields / Mediaweek:

Fox News' Digital Divide — Dominant cable news net's site lags rival CNN.com. Why? — In the cable TV news world, Fox News Channel is a force to be reckoned with. So why does the network continually get its digital clock cleaned—by CNN, of all rivals?

Discussion: Inside Cable News

David Carr / New York Times:

A Gamble on a Weekly That Paid Off — Let me get this straight: A very rich guy buys a financially and editorially beleaguered weekly magazine, saying he wants to preserve an important journalistic asset. That will never work, right? — I have three words for the haters: New York magazine.

Discussion: Romenesko, New York Observer, FishbowlNY, MarketWatch, On Media's Blog and eMedia Vitals

Peter Kirwan / Guardian:

Google and Apple prepare for mobile advertising battle — Google and Apple are gearing up to launch ads on their apps, a strategy which is set to change the advertising landscape for ever — British mobile users will soon find themselves embroiled in the epic confrontation taking shape between Apple …

Discussion: Poynter Online

Robert Andrews / paidContent:

Digital Imitation Is A Form Of Flattery For Old-Guard Publishers — It was pop-culture philosopher Marshall McLuhan who wrote: “All media come in pairs, with one acting as the ‘content’ of the other.” — That assertion is true once again, now that a range of developers is pushing …

Discussion: eMedia Vitals

Glenn Fleishman / Network World:

Interview: Author Susan Orlean on her life with the iPad — Orlean has been tearing up the techie side of things — Susan Orlean has become a geek, something that simultaneously amuses and mildly horrifies her. Orlean has been a staff writer at The New Yorker since 1992 …

Discussion: mediabistro.com and New York Observer

Matthew Flamm / Crain's New York Business:

Inside the radical reinventionof Forbes — New pooh-bah morphs print and website, editorial and marketing — Fecession and the digital transformation have already cost Forbes Media its Fifth Avenue headquarters—sold at a bargain to New York University—and the use of its famed Highlander yacht …

Discussion: The Business Insider

Jeremy W. Peters / Media Decoder:

W Takes a New Direction — W, a magazine best known for ethereal photo spreads with dazed-looking models sporting Versace, Chanel, Prada and Ferragamo, is assuming a new look and editorial tone. It is becoming a place that its new editor, Stefano Tonchi, hopes readers will go to not only …

Discussion: New York Observer

Martin Belam / currybetdotnet:

5 ways that The Guardian puts external links onto web pages — Last week, Patrick Smith sparked off a lot debate with a blog post entitled “Link to the past: why do some news sites STILL not link out in 2010?”. In it, he mentioned The Guardian website as being one of the best examples of linking out.