Mediagazer: Broadcom Brings Hulu to Any Connected TV (Janko Roettgers/NewTeeVee)

9:45 PM ET, August 11, 2010

Top News:

DIRECTV partners with Google TV Ads — Cross-posted from the Google TV Ads Blog — Today, we're announcing a strategic partnership with DIRECTV through which Google TV Ads will offer inventory on a broad selection of television networks available on DIRECTV.

Discussion: paidContent, TechCrunch, MediaPost, rbr.com, PC Magazine, Wall Street Journal, Seeking Alpha and 901am, more at Techmeme »

Julia Boorstin / Media Money with Julia Boorstin:

GoogleTV's Next Frontier: Google's DirecTV Partnership — Today's news that Google is partnering with DirecTV to sell ads for cable networks could have far-reaching implications for Google and the ad business. This could be a win-win-win for Google, DirecTV [DTV Loading...

Discussion: Variety, MediaPost and Broadcasting & Cable

Sheelah Kolhatkar / The Atlantic Online:

The News Merchant — Interested in booking Joran van der Sloot's ex-girlfriend for the morning news? Want an exclusive? Got a little cash to spend? Larry Garrison's the person to call, though most news networks won't admit they call him. The inside story of how tabloid TV news is made …

Discussion: New York Observer, The Informer, Inside Cable News, CJR and TVNewser

Mike Taylor / FishbowlNY:

Playboy Hits the iPad, Sans Nudity — Playboy, the magazine famous for its photos of naked women, has launched an app for the iPad, with the same Apple-imposed iTunes restrictions (no nudity!) that govern its iPhone app. — minOnline reports: … “Gatefolds of skin”? Sounds worse than it is.

Discussion: minonline.com, paidContent, eMedia Vitals, The Wrap and New York Magazine

Jeff Rivera / mediabistro.com:
So What Do You Do, Hugh Hefner, Founder of Playboy Enterprises?

Discussion: UnBeige

Matea Gold / Los Angeles Times:

Here's Johnny, digitized: A searchable database created for Carson's ‘Tonight Show’ — The search tool for existing footage will be available for professional use, but many clips will also be posted for public viewing. — Johnny Carson is getting an upgrade for the YouTube era.

Discussion: WebNewser

Claire Atkinson / New York Post:

You've got friends — Facebook Chief Executive Mark Zuckerberg and AOL CEO Tim Armstrong are quietly discussing a strategic alliance aimed at boosting their online ad businesses, The Post has learned. — The two companies have been talking for several months about a partnership …

Discussion: GigaOM, New York Observer, Reuters, MediaPost and CMO.com, more at Techmeme »

Joe Pompeo / The Wire:

Peter Lattman Is Leaving The Wall Street Journal For The New York Times — The Wall Street Journal is about to lose another one of its star reporters. — Peter Lattman, who covered law before switching to the private equity beat, is headed to the New York Times, Business Insider has learned.

Discussion: The Atlantic Wire, Runnin' Scared, thefutureofpublishing.com, Company Town, FishbowlNY, New York Observer, mediabistro.com, GalleyCat and Talking Biz News

Peter Kafka / MediaMemo:

Still Going! As Promised, Viacom Appeals YouTube Copyright Ruling — In June, Google won a huge legal victory in its three-year YouTube copyright fight with Viacom. But that was a battle, not the entire war. As promised, Viacom has appealed the federal court ruling, via a filing today.

Discussion: MediaPost, The Next Web, NewTeeVee, Terry Heaton's PoMo Blog, Company Town, Multichannel and The Wrap, more at Techmeme »

Joshua Topolsky / Engadget:

Exclusive: Upcoming Apple TV loses 1080p playback, gains apps... and will be renamed iTV — You might remember that we broke news of an updated Apple TV headed to market just a few months ago. If your brain isn't working right, let us jog it: a trusted Engadget source asserted that the gang …

Discussion: TechCrunch, NewTeeVee, Techland, The Next Web, VentureBeat, Gizmodo, Gadget Lab and Switched, more at Techmeme »

Peter Kafka / MediaMemo:

Two Days After Steve Slater's Slide Ride, JetBlue Comes Back to the Web — Be honest — if you ran JetBlue, you'd want to stay quiet, too. Right? — But the airline, which gets lots of credit for engaging its customers on the Web, on Facebook and on Twitter, had to speak up eventually …

Discussion: New York Times, City Room, National Media, Speakeasy, NY Daily News, Terry Heaton's PoMo Blog, Gawker, Law Blog, Chickaboomer, The Daily Beast, Dealbreaker, The Awl, newsfeed.time.com and CMO.com, more at Techmeme »

Janko Roettgers / NewTeeVee:

Broadcom Brings Hulu to Any Connected TV — Consumers will soon be able to stream Hulu, YouTube or Netflix videos to any connected TV, regardless of whether that device supports Flash or not, thanks to some new technology by Broadcom, dubbed Inconcert Maestro, that combines existing …

Mike Taylor / FishbowlNY:

Newsday to Hire 34 Journalists in Hyperlocal Push — Newsday, the Long Island daily, plans on staffing up to the tune of 34 new journalists and three others, according to a memo obtained by Ryan Derousseau at our sister site, MediaJobsDaily. — Derousseau reports:

Discussion: Romenesko, Crain's New York Business, Lost Remote, Nieman Journalism Lab and Talking Biz News

Adrianne Jeffries / ReadWriteWeb:

Tribune Co. Hopes Anchorless TV Newscast Will Be Just Like Surfing the Web — From the department of You Just Don't Get It, Do You: Tribune Co. is planning to blow the traditional TV newscast apart in an attempt to imitate the experience of Web browsing on TV.

Discussion: Lost Remote and Making Sense of Media

Rob ORegan / eMedia Vitals:

Spanfeller: ‘Web advertising works’ — Former Forbes.com CEO Jim Spanfeller believes the page view-driven, ad-supported model that helped build Forbes.com into a digital powerhouse for financial news will work in other vertical markets, beginning with the food sector.

Discussion: Silicon Alley Insider and The Wire

Leslie Minora / Runnin' Scared:

Columbia Journalism School Is Worth Time and Money Even Though It Won't Make You Rich; There, I Said It — Every August, just before Columbia's Graduate School of Journalism school year begins, the s**tstorm of trite comments about why anyone would ever waste their money on an unnecessary …

Discussion: Gawker

Alexia Tsotsis / TechCrunch:

Confirmed: HOPA Dry Erase Girl Is A Hoax, Identity Revealed — “Girl quits her job on dry erase board, emails entire office (33 Photos)” is indeed a hoax, say its creators John and Leo Resig. — I'd love to pull out some well-worn meta-media analysis about how memes are increasingly …